The Moving picture world (July 1923-August 1923)

July 14. 1923 MOVING PICTURE WORLD BABBLING BUBBLES BURSTING BLUE BREEZES "The Grandest Galaxy of Stars" was one stereotyped circus catchline that Nils Grantlund and his boss, Marc Loew, shattered to smithereens when they burst into the annual convention of the Motion Picture Theatre Owners of New Jersey at Lake Hopatcong, N. J., last week, and showed "Pete" Woodhull & Company just what a fine lot of sports the movies can boast about. Entertainment? You tell 'em, Joe, you like Seider. Put Personality in Advertising, Says Laemmle to Exhibitors EXCELLENT advice to motion , picture exhibitors is contained in a letter recently written by Carl Laemmle, president of Universal, to an exhibitor patron of that company. Following a request for suggestions looking toward the building up of theatre popularity, Mr. Laemmle outlined a comprehensive method by which an exhibitor can utilize his newspaper ads, his screen and his other media of advertising to increase the prestige of his house and himself. The general theme of the producer's advice is to "put personality in advertising." The letter is as follows : "Are you getting all the good results you should get from your newspaper advertisements? "If not, maybe you have let them grow stale. Maybe you have been doing nothing but filling your daily newspaper space with words or uninteresting announcements. "Why not try a different plan, at least for the summer, to see if you can't build up such an interest in your ads that people will turn almost automatically to see what you have to say? "For instance : "Run little editorials boosting your town or your country or whatever community you are most interested in. Make suggestions on how to improve your home town. Become just as much of an authority on this subject as the editor himself. The only thing that makes an editor more powerful than you is the fact that he has some way of spreading his thought among the public. You have a way, too. You cannot only spread your own ideas through the medium of your regular paid advertising space, but also on your screen. Make use of both. Build up a reputation for yourself as a leader and as a thinker. Do everything you can to arouse everybody's civic pride and keep it aroused. Now and then, if you are gifted with a sense of humor, express yourself in a semi-humorous way. "Make your ads human. "Make them express your personality. Inject something into them that will simply compel people to look for everything you say. Get them into the habit of looking up your ad the minute they pick up the paper. "Believe me, you will accomplish much good by this method. "First, you will make yourself a power for good to your community. "Second, you will stimulate interest in your advertising and therefore in your theatre. "If you are not already the leading citizen in your community, you can make yourself the leading citizen. You have the ways and means. All you have to do is to use them for the general good and therefore for your own good!" Seeking Harmony Plans Made to Eliminate Discord Between Author and Producer Practical means to bring the author and producer of motion pictures closer together were formulated recently at an organization meeting of the Authors' Advisory Board, appointed by the First International Congress on Motion Picture Arts, held June 7 and 8 at the Waldorf-Astoria. The meeting of the board was held at the home of Alice Duer Miller. Committees were appointed to formulate the producer's idea of how the author can co-operate in the production of his stories for the screen and also to clarify the demands of the authors on producers in the production of their stories. Another committee was named to select films suitable for the study of authors. 133 Williams Denies Rumors RJTZ CARLTON PICTURES Incorporated Executive Office* «;-s \\<-st tstii Street, New 1 <>vk June ^!>. 1923, Robert E. Welsh, Editor, Moving Picture World. Dear Sir: — Several issues of the Film Daily have contained rumors and reports to the etVeet that I have Harold Lloyd under contract, or am connected with him in some way* In today's issue there is n denial from Lloyd regarding this. The reporter of this paper called me on the 'phone yesterday and f informed him that I had no contract with Lloyd, and that never at any time have I even intimated, either directly or indirectly, to anyone that 1 had such a contract. 1 discussed with Lloyd several times the matter regarding: future contracts after the expiration of the present one with Pathe, and his talks have always been very fuvorahle. Yet I have never questioned his loyalty to Pathe. 1 am very friendly with Lloyd and, of course, it goes without saying that there isn't a company in the picture business that would not like to have his contract. The same thing applies to "RITZ-CARLTON PICTURES." These falNe reports have also appeared in another vaudeville paper and I am tirmly convinced that it is done with malicious or evil intent, and absolutely for no other purpose than to injure me. Another statement was printed recently in regard to my first picture, to the effect that it would he a very small production made by some other company. Never, at any time, have 1 made any announcement about my first picture, either directly or indirectly, and there was absolutely no reason whatsoever for publishing such a statement. Yet they saw lit to do so. It certainly is time now that the Trade Papers published real facts, and not any minor that might happen to reach them, 1 want you to know that when I am ready to make an ainiiouneement regarding my first picture, or any other announcement that I want published, I will take it up personally with you. This communication is also being sent to Mr. Quigley of the "Herald" and Mr. Johnston of the "News." With all good wishes and warmest personal regards, believe me, Sincerely yours, J. D. WILLIAMS. Pres. and tien. Mgr. KITZ-CARLTON' PICTURES, INC. JDW.LJ GiVe Your Patrons A Free