The Moving picture world (September 1923-October 1923)

September 8, 192.' MOVING PICTURE WORLD 185 To Play at Rialto "The Broken Wing" has just been booked to play the Rialto, New Yoi'k, early in October. This is the first of the fifteen Preferred Pictures which will be released during the new season. It is a film version of one of the biggest Broadway stage successes in recent years. A musical comedy version of the play is to be pi'esented by Oliver Morosco this season. The picture is a Tom Forman production. "David Copperfield" for September September 23 will witness the official release of "David Copperheld," the picturization of Dickens masterpiece, a statement by Associated Ex hibitors announces. An all-star cast appears in "David Coppertield," and the presentation is in eight reels. Potash and Perlmutter" to Get Long Runs Everywhere Changes in Casts According to a wire received at the home office of Preferred Pictuns from B. P. Schulberg, Fred Gambol will play the role of the fat drummer in "The Virginian," instead of John Steppling as previously announced. Steppling has been added to the cast of "Maytime," and will portray the character of Joshiah \Vayne. "Potash and Perlmutter," Samuel Goldwyn's first independent production, has met with, perhaps, the most enthusiastic reception ever accorded a comedy drama by the combined elements which go to make up First National. As is familiarly known. First National is constituted of twenty-six franchise holders, and to please these twenty-six men with any one common effort is in itself an accomplishment, yet Mr. Goldwyn with "Potash and Perlmutter" seems to have done so. Moe Mark and Joseph Plunket. of the Strand, New York, haveset the picture for September 19, a pre-release date, and Mr. Mark is confident that the picture will stay three weeks. Sam Katz, head of Balaban & Katz, Chicago, announces "Potash and Perlmutter" for September 24 at the huge Chicago Theatre, and voluntarily began advertising the picture this week, four weeks in advance of the play-date. Detroit, Kunsky's territory, has offered Mr. Goldwyn the option of playing in either the new Capitol, with its 4,500 seats, or going into the Adams Theatre, across the park, for an indefinite run. Ferrandini & Pryor will open their new Richmond theatre with "Potash and Perlmutter" the final week in September and will open "The Virginian" has just beer, completed at the studio of B. P. Schulberg, producer of Preferred Pictures. Mr. Schulberg is highly enthusiastic over this production, and in. a wire to Al Lichtman, president of Preferred, he said : "I am confident that 'The Virginian' is going to be one of the really big pictures of the season. Tom. Forman has taken the supreme masterpiece of Western fiction and_ has made a picture worthy of the boo'<. This picture has a tremendous audience appeal, and I have absolute confidence that it will be one of the biggest money-makers ever given to exhibitors." "The Virginian" is a Tom Forman production of the book by Owen Wister, which for twenty years has been considered one of the greatest western novels ever written. Kenneth Harlan plays the title role. and Florence Vidor is leading woman. To Spray Europe with 18 Warner Classics Gus Schlesinger. general manager of Warner Brothers' foreign department, leaves for Europe on the Majestic. September 1, to look after the Warner interests on the other side. While in Europe, Mr. Schlesinger will make a complete tour of all countries where motion pictures are shown. One of the foreign manager's most important mission is to complete the negotiations for the eighteen Warner Classics of the Screen, now in course of production. He will take prints of the first three: "The Gold Diggers," "Little Johnny Jones" and "The Printer's Devil.' and will arrange for their distribution throughout Europe. Mr. Schlesinger also will carry a print of the Warner Special, "Where the North Begins," produced by Harry Rapf. In London Mr. Schlesinger will confer with Al Feinman, Warner Brothers' publicity and exploitation representative, on a general publicity campaign which has already started. Mr. Schlesinger made his last visit to Europe arranging for the distribution of the Warner Brothers' productions of last year. their new house' at Charlotte, N. C, with Mr. Goldwyn's first production. Sol Lesser, head of the West Coast Theatres, upon witnessing "Potash and Perlniutter" in a projection room, immediately wired colleagues at Los Angeles advising them to hold an indefinite number of weeks at the Kinema Theatre for this film. Mr. Lesser is converting the Kinema into a long run theatre. The Imperial Theatre at San Francisco will house the famous Montague Glass epic indefinitely. Jules Mastbaum at Philadelphia is arranging an indefinite run. Guy Wonders, manager of the Rivoli Theatre, in Baltimore, is to make special efforts during the stay of the picture in his house. More tnan unusual in the matter of foreign presentation "Potash and Perlmutter" is to come in for extraordinary long runs in London, Paris, Berlin, Vienna and Warsaw, and already arrangements have been made by the First National foreign branches for long runs in these cities, in all of which the original play enjoyed extended engagements during the last ten years. "Potash and Perlmutter" is scheduled to be released September 24. SAMUEL GOLDWYN Support Gilbert Barbara La Marr and Bessie Love support John Gilbert, the Fox star in "St. Elmo," of the list of 25 special productions to be released by Fox Film Corporation this season. Virginian" Finished at Schulberg Studio Pioneer Perils Shown in Vitagraph Pictures The perils of the gold seekers of '49 are vividly depicted in one of the most thrilling and sensational scenes ever enacted in "Pioneer Trails." the next David Smith production on the Vitagraph list of twenty-six specials for 1923-24, recently announced by Albert E. Smith, president. „ The long train of landships of the prairie carrying three hundred men, women and children is attacked by Indians. The location used for this thrilling light is one of the most beautiful western scenes ever shot by a motion picture camera, it is stated. It is in the valley with rolling mountains in the background and the horrors of redskin cruelty as practiced in the early days in the West arc portrayed with startling realism, Vitagraph reports. 'Tea— with a Kick" Makes a Pre-release Hit Victor Hugo Haloerin's "Tea — With a Kick," the first of the features made by Halperin Productions for Associated Exhibitors release, bad a pre-release run at Grauman's Million Dollar Theatre, Los Angeles, last week. Edwin Schallert, picture reviewer, had this to say in the Los Angeles Times : "Somebody turned a nice, clever trick when they made the feature picture that is showing there. It's one of the few true light comedies that we've had on the screen in many a day." The leads are Creighton Hale and Doris May. Ralph Lewi.. Rosemary Theby. Schnitz Ed wards, Za Su Pitts. Dale Fuller Chester Conklin are also in '•»<• Ask your projectionist if he is using the new Griffith Lens Chart. If he is burning carbons this chart will enable him to secure the very best screen results with the equipment he is using. See page 195.