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September 15, 1923 MOVING PICTURE WORLD 253
Extra ! 1 1
Greatest disaster
in all the history of Japan
PS" You can beat all News Weeklies
by a mile if you act quick~Vl
F.B.O. has latest and
greatest clean-up for Exhibitors
The greatest disaster in all history has just occurred in Japan.
Every newspaper throughout the entire world is loaded with front page stories of this appalling catastrophe.
Millions are waiting breathlessly to hear and see what happened in Japan and what terrible havoc earthquakes accomplish.
NOW, while public interest is at fever heat comes F. B. O.'s offer to exhibitors to absolutely clean up with the great Japanese star Sessue Hayakawa in the biggest motion picture production in which he ever appeared — "THE VERMILION PENCIL."
In this marvelous photo drama are similar scenes as those enacted in the catastrophe of last week in Japan.
Your audiences will see a city razed to the ground — will see the effects of an earthquake — will see wild mobs fleeing madly to escape fires, quakes and death.
No picture in all the history of the industry strikes so timely or has such colossal crowddrawing possibilities as "THE VERMILION PENCIL," not alone because of its earthquake scenes, but also because it features the great Japanese star Hayakawa.
Don't wait. . . Don't delay. . . Cash in on this once-in-a-lifetime opportunity.
Wire or long distance your nearest F. B. O. exchange for booking on "THE VERMILION PENCIL."
Our exchanges have prints, extraordinary posters, press sheets, exploitation, everything.
Your own local newspapers are your best publicity bets. . . . Secure front page copies of your own and other newspapers and plaster the front of your theatre tying up "THE VERMILION PENCIL" and Hayakawa with the disaster in Japan, thus scooping all the News Weeklies which cannot show scenes yet for two to three weeks. . . . Don't waste time writing.
Use the long distance phone or telegraph your nearest F. B. O. exchange.