The Moving picture world (September 1923-October 1923)

September 22, 1923 MOVING PICTURE WORLD 337 English Theatre Has Own Minaret Built in a day when moorish designs for theatres were regarded as the last word, the Gaiety Theatre, London, was all set for The Voice from the Minaret when that Norma Talmadge offering reached the other side. The entire house was already dressed for the production and all they had to do was to send the muezzin up to the long-built minaret, and they had the whole works. A First National Release A PRETTY PANEL FROM CANADA ON THE VOICE FROM THE MINARET Planned by John V. Ward, of Allen's Classic Theatre, Stratford, Ont. It is in two planes with the skyline on beaverboard in front of the painting, masking the lights which play on the cyclorama backing. Palms helped out below A First National Release FOR NORMA TALMADGE Hang on to this picture, for it gives a good example of the Arabic design, particularly in the domes, tho windows on the ground floor and the arabesques in the panels and in the fretwork of the lower windows. It may help you in your painting for some other desert play. This does not seem to be the Gaiety Theatre, in the Strand, made famous by George Edwardes, but some other house with the same title. Anyhow, it was made to fit this title. Orowitz's Novelty Supplementing the very generous supply of accessories on Hollywood put out by the home office, Eli M. Orowitz, of the Philadelphia division, has originated a note size sheet in imitation handwriting, suggestive of a joint note, signed by eighteen of the stars who show in the picture and urging the recipient to be sure and see Hollywood when it comes to the local house. At the bottom there is room for a two-line addition telling the house and date. Orowitz has tied a lot of his exhibitors to the stunt, the idea being to address the envelopes locally and ship them to Los Angeles for mailing. They are locally produced at prices ranging from $6.25 to $4.60 a thousand, according to quantity, and form a capital adaptation of the old out-of-town postcard idea. Lost and Found Was His One-piece Suit Two small boys drove a lot of people into the De Luxe Theatre, Hutchinson, Kansas. They were dressed in white suits, had their faces washed, and were stationed at prominent street corners to hand out printed matter for Lost and Found. On the front of the suit was the single word "Lost" and the title was contained on the back with "And Found. De Luxe Theatre, today."" B. O. Release NO FAKE ABOUT THESE POLICEMEN— THEY ARE GENUINE They wefe needed to guard some $15,000 worth of drugs loaned Fox's Liberty Theatre, Elizabeth, N. J., to exploit "Human Wreckage." It's a novel and convincing stunt in that it proves the interest of the local narcotic squad in the picture production .4 Qol&ioyn Release ONE OF THE YOUNGSTERS The idea was thought out by W. D. Fulton, manager of the house, who figured that the boys would attract more attention than the usual bill peddlers. Events proved the correctness of his figuring. The boys got attention which resulted in their throwawavs being read.