The Moving picture world (September 1923-October 1923)

October 13, 1923 MOVING PICTURE WORLD 583 that locally without screen representation, but that does not mean the picture isn't good. The theme was bad for here. Usual advertising brought poor attendance. Draw health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. NTH COMMANDMENT. (7,337 feet). Star, Colleen Moore. The best Paramount picture we have run for many a day; while it was not a super-production it was a good show; acting of Miss Moore was above the ordinary. The plot was full of hokum. It shows a T. B. making a cure in apparently a few weeks and, as we all know down here, that is impossible — outside of that :t was O. K. Good comedy touches throughout. Another scene shows a tubercular person living in a room with all the windows shut and if the person who wrote this story knew anything about tuberculosis they never would have a scene like that. This will get by where they know nothing about tuberculosis. As a whole the picture was a good Paramount. There are so few Paramount pictures nowadays that when they do get out a good one I can't help boosting it. Advertised regular to fair attendance. Draw all classes in town of 2,500. Admission 1530, 25-50. Adolph Schutz, Liberty Theatre (499 seats), Silver City, New Mexico. ONE GLORIOUS DAY. (5,100 feet). Star, Will Rogers. Did not give general satisfaction. Some liked it immensely; others did not. Wonderful trick photography, but blase movie fans don't appreciate that; all they want is stimulation. Ordinary advertising brought poor attendance. Draw rural class in town of 300. Admission 20-30, specials 22-44. Charles W. Lewis, I. O. O. F. Hall (225 seats), Grand Gorge, New York. ONE GLORIOUS DAY. (5,100 feet). Star Will Rogers. This is one of the most novel pictures we have ever played. It is full of good clean comedy, and the story is very out of the ordinary. If you are going to run this one, don't be afraid to advertise it as something unusual; it will back up your statements. Regular advertising yielded fair attendance. Draw regular town and transient trade, town of about 3,000. Admission, 1025. F. P. Werner, Queen Theatre, Trinity, Texas. ONLY 38. (6,175 feet). Star cast, includes Lois Wilson, Elliot Dexter, May McAvoy. One of the real human pictures of actual life; not a special, but near it. It pleased immensely. Hot weather prevented attendance, which was fair. Draw farmers and retired farmers in town of 2,500. Admission 10-20, 10-25. H. J. Longaker, Howard Theatre, Alexandria, Minnesota. PINK GODS. (7,062 feet). Star, Bebe Daniels. Good picture but only fair business. Used newspapers. Had fair attendance. Draw very best class in city of 235,000. Admission 15-20. Earle Hall Payne, Kentucky Theatre (800 seats), Louisville, Kentucky. PRIDE OF PALOMAR. (7,494 feet). Star cast. An excellent picture. Has good moral tone and is suitable for Sunday. Had good attendance. William H. Mayhew, Broadway Theatre (480 seats), Cicero, Texas. PRODIGAL DAUGHTERS. (6,216 feet). Star, Gloria Swanson. Fine — book — boost it and make money. The best thing Gloria has done for a long while. A good, clean little comedy and one that will go over big. Old Theodore Roberts adds materially to the picture. Played it two days. Used regular newspaper and panels. Had very good attendance. Draw mixed class in town of 5.000. Admission twenty-eight cents. C. L. Laws, T. & D. Theatre (1,072 seats), Watsonville, California. PRODIGAL DAUGHTERS. (6,216 feet). Star, Gloria Swanson. One of the best things we have ever had Gloria in. She did herself proud in this. Had a big story that A Hot Tip Fresh from the can — a film that's timely and that you want to know about right now. That's the one our good friend W. C. Benson, of Laurier Theatre, Woonsocket, Rhode Island, sends the dope on: THE JAPANESE DISASTER (Paramount). Here's a real knockcut, boys, and if you can get it, by all means do so; then splurge, and you won't be disappointed. This is absolutely the best thing of its kind that it has ever been my good fortune to witness. could do much good. Aeroplane stuff a little far fetched, and no rescue from the runaway locomotive, as the press dope says. It wasn't in it. I advertised this big stunt. I read of in the dope sheet and like to got licked, so watch your step. The picture is good, just splendid. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. Universal BOLTED DOOR. (4,126 feet). Star, Frank Mayo. A pretty good program picture; but it seems that of late he has become camera struck. Wants to emote too much. Draw from town of about 2,000 and surrounding country. Admission 10-25. W. E. Tragsdorf, Trag's Theatre (425 seats), Neillsville, Wisconsin. CROSSED WIRES. (4,705 feet). Star, Gladys Walton. A very clever program picture; well acted from start to finish, although it is not strong enough for high class patronage. Suitable for Sunday. Had fair attendance, drawing all classes in town of 500. Admission 10-25. R. Mason Hall, Grand Theatre (300 seats), Northfork, West Virginia. DON QUICKSHOT OF THE RIO GRANDE. (4,804 feet). Star, Jack Hoxie. A clean-up on this. Packed them in for two days, then Saturday they nearly tore the doors off trying to get in. The picture was a knockout. Universal sure started Hoxie off in the right sort of picture. Give us more like it. C. R. McCown, Rialto Theatre, Nashville, Tennessee. FLIRT. (8 reels). Star, Eileen Percy. Very good. We played this picture in conjunction with a "Country Store" and did a nice business. Easily eighty per cent, of our patrons were pleased. Has good moral tone. Is suitable for Sunday. Had good attendance. Draw mixed class in town of 5,000. Admission 10-28, war tax included. C. L. Laws, T. & D. Theatre (1,072 seats), Watsonville, California. LONE HAND. Star, Hoot Gibson. My audience went wild over this one. It's all action and that's what they want here. If your gang likes Westerns they'll sure fall for this one. Used one, three, telephone, post cards and turned 'em away. Draw from rural and town of 100. Admission, 1025. George J. Heller, Pastime Theatre (125 seats), Kanona, Kansas. ONE WONDERFUL NIGHT. (4,473 feet). Star, Herbert Rawlinson. Our people like Rawlinson and we always pull a good house when we show his pictures. This picture was, however, below average for him, but it drew well and seemed to please them. Nothing wrong with moral tone and is suitable for Sunday. Had above average at tendace. Draw family class (mostly labor), in city of 80,000. Admission ten cents straight. M. F. Meade, Olive Theatre (450 seats), St. Joseph, Missouri. RIDIN' WILD. (Universal). (4,166 feet). Star, Hoot Gibson. Another of those fast moving comedy western dramas that are the life-savers of the small town exhibitor. Extra advertising brought good attendance. Draw rural and small town class in town of 286. Admission 10-25. R. K. Russell, Legion Theatre, Cushing, Iowa. SAWDUST. (4,900 feet). Star, Gladys Walton. About the best Gladys Walton picture I ever ran. Pleased one hundred per. cent. You won't go wrong on this one. Got an A No. 1 print. Used ones, slide, newspaper. Had good attendance. Draw all classes in town of 900. Admission 10-20. C. E. Robinson, Town Hall (250 seats), Carmel, Maine. WOLF LAW. (4,463 feet). Star, Frank Mayo. A fair program picture; nothing extra. Would not say suitable for Sunday. Had fair attendance. Town of 450. G. H. Jen dnson, Victor Theatre (250 seats), Minocqua, Wisconsin. Vitagraph LITTLE MINISTER. Star, Alice Calhoun. This was a sure enough lemon for me. Had good attendance with only thirtyfive per cent, of them pleased. No good comments and several kicks. Draw general class in town of 1,364. Admission 10-25. E. F. Keith, Strand Theatre (200 seats), Granbury, Texas. NINETY AND NINE. (6,800 feet). Stars, Colleen Moore, Warner Baxter. Every one who saw this picture said that it was fine. Drew well for a week at raised admission. Forest fire was great. Draw high class in large city. Good moral tone to picture, suitable for Sunday. C. R. McCown, per G. P. Bannuza, Strand Theatre (350 seats), Nashville, Tennessee. Warner Bros. BRASS. (8,000 feet). Stars, Monte Blue, Marie Prevost, Irene Rich. This is one fine picture. It has comedy, pathos and a good moral lesson. Book this if you can get it at a price you can afford to pay and do not be afraid to raise your price, as it is well worth an increased admission. Many patrons said it is the best picture they have seen this season. It would be difficult to pick out any member of the cast as doing work that distinguishes them alone, as each and every one taking part is excellent. But — brother exhibitors ! What would you think if you started your show and found, instead of a title, a trailer remnant announcing that it was "Coming"? That would have been my experience had the film not been inspected by my projectionist. And why was the cast eliminated in the print I received? Surely the Producer would not be ashamed of the cast that did such fine work. I had to tell my patrons who mentioned the elimination that the identity of the cast was a dark secret. When an exchange has a one hundred per cent feature like "Brass" why can't they give you a decent print? I used slide, window cards and billboards. Had fair