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D B^V^ T. KEYSER
CONDUCTED
Hancock Has a Real Message for Exhibitors. Honduran Wants a Small Organ.
SOME time, back in the dark ages, a psychological genius emitted the wise crack that a pound of foresight was worth a ton of hind-sight. He then patted himself on the back and proceeded to sink into oblivion.
The saying is true so far as it goes, but, like many brilliant remarks, does not go far enough. Hind-sight is not only based on experience — but is experience itself — and when experience is remembered, and utilized, it is called foresight.
No amount of energy, enthusiasm or ability, which are natural qualities, will compensate for experience, which is something acquired, often at a pretty high price, and the wise man may be reckoned wise not so much by what he does but by the foolish things that he does not attempt.
This is why we regard the contribution of Arthur Hancock, of the Columbia Theatre, Columbia City. Indiana, which appears on another page, as one of the most valuable which it has been the privilege of this department to receive.
Mr. Hancock talks from experience— not theory. He planned a mighty good house, but now sees how he could have bettered it.
It is by the frank discussion of the defects of present houses and their possible betterment that much money, time and energy may be saved the exhibiting end of the industry.
So. don't let Mr. Hancock be the only one to help along the good work. Tell just what you would change in your present house if you were going to start out and erect another of the same size and type, and send photo
graphs, illustrating your present house, if possible. And help along the rest of the bunch as Hancock is helping you.
AN exhibitor reader, whose house is in British Honduras, writes us as follows : "You have certainly hit the problem of the small town exhibitor with your article, 'Who Owns a Small Organ,' in Moving Picture World issue of September 15. We have been interested in a small organ some years now, but the prices that have been quoted us on one which would suit our requirements usually take our breath away, and then we invariably leave the proposition alone for a while.
"We should like to hear from a manufacturer of small organs suitable for a small theatre in a one-horse town, where people consider moving pictures a luxury, not because of the prices of admission, but because of the limited buying power of the dollar a day received for wages."
There are several makes of instruments that will fulfill the requirements of our correspondent and we have given him information regarding them.
But, what puzzles us is that their manufacturers should be so excessively modest regarding the merits of their products that they neglect to advertise them, because, right in this country, there are many exhibitors in the same fix as our Honduran friend.
A COZY INTERIOR
Corner of ladies' retiring t'oom, Crandall's new Ambassador Theatre, Washington, D. C.