The Moving picture world (November 1923-December 1923)

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November 10, 1923 MOVING PICTURE WORLD 259 TWO VIEWS OF THE PEERLESS THEATRE Showing the attractive front and the well planned interior of the new 600 seat house of the N. & P. Amusement Company, recently erected in borough of the Bronx, New York City. Plans of Bronx Borough's Peerless Show Well Arranged 600-Seat House THE interest in plans suitable for small houses is so great that we are more than glad to be able to present to our readers the lay-out of the six-hundred-seat Peerless Theatre, recently erected on One Hundred and Thirty-eighth Street, West of Alexander Avenue, Borough of the Bronx, New York City. The Peerless was planned by Albert E. Davis, 258 East 138th Street, New York City, for the N. & P. Amusement Company, of which Benjamin Newman is president, Daniel B. Newman, vice president and Aaron Newman, secretary and treasurer. As will be noted, by referring to the floor plans, the architect had at his disposal a lot fifty feet wide by one hundred feel deep. The theatre occupies the full depth of the lot and forty-two feet eight inches of its frontage. The remaining seven feet four inches being utilized as a passage way to the exits, which are located one at the front and one at the rear of the auditorium. Seating in Three Sections The seating is arranged in three sections with two aisles separating the sections. There are twenty-six rows of seats down the centre of the house and twenty-four rows along each of the side walls. A central lobby, with a pair of doors at front and rear, gives access to foyer space behind the seating. At left and right, respectively, are the manager's office, and a store which latter has been rented to a confectionery. Back of the manager's office is a lavatory and stairways which lead upward to the projection and down to the basement, in which the heating apparatus is installed. A second lavatory is back of the candy store. Typhoon Ventilated The floors are of cement, squared off in red for the aisles. Good ventilation is assured by a ceiling twenty-five feet high and a Typhoon cooling and ventilating system, situated in a pent house on the roof, and which operates through ornamental circular ventilating panels in the ceiling. Directly in front of the screen is an orchestral organ which reduces the size of the orchestra to one man. The organ grilles are located at each side of the screen. As the illustration shows, the Peerless GROUND FLOOR AND SEATING PLAN OF PEERLESS THEATRE Showing how Architect Davis utilized every available inch in this ronvenient and well arranged, 600 seat, house.