The Moving picture world (January 1924-February 1924)

better equipment CONDUCTED BY E. T. KEYSER Undue Modesty of Manufacturers; Macomber Makes An Offer; Progressive Exhibitors These ONE recent morning's mail brought to us the three following communications : Moving Picture World, New York City. Can you tell us of the possibility of securing one of the Martin projectors which was described in a recent number of your publication and which, we understa :d, are in use in one of the Broadway theatres? . Very truly yours, THE TOME SCHOOL. Moving Picture World, New York City. I beg you be so kind as to let me know who is the manufacturer of "Willart" (moving picture camera.) Thanking you in anticipation, I am, Very truly yours, T. CAPELA. Moving Picture World, New York City. Enclosed find check" for $3.00 to cover a subscription to Moving Picture World for one year, beginning with the current issue. Will you please tell me who builds the Akeley camera, also let me know who is a reliable firm from whom to purchase supplies and get finishing and printing done by and where is the most reliable concern from which to buy a used camera. Thanking you for the above information, I remain, Very truly yours, GEORGE N. GALLAGHER. We have advised our readers as to where they may obtain the apparatus which they desire, which is all in the day's work as far as the Equipment Department of the Moving Picture World is concerned. But, consider the matter from an other angle. Here are three people with their pocket books wide open, each wants to purchase an article the cost of which runs up into several hundred dollars — and none of the builders of the equipment mentioned appear to realize that the loss of one single sale would cost them more in actual dollars and cents than continued representation in our advertising columns. And how about sales which are regularly lost because possible purchasers naturally figure out that non-advertised equipment is out of the market? t T 7E have been advised that George \\ Macomber, of Washington, 0. C, has invented a motion picture projection machine for projection of educational, advertising and industrial motion pictures. Mr. Macomber bases the desirability of his apparatus upon the facts that it will in no means disturb the established entertainment furnished by motion picture theatres and also that the apparatus will utilize film from 100 to 5,000 feet in length, using standard or any other width of film. Mr. Macomber states that his device complies with all legal requirements and fire tests for class-room exhibi tions, and that if the public schools of America can make use of it, they are welcome to do so upon any basis that seems practicable. While the announcement of a nontheatrical device of this nature may seem out of place in a strictly motion picture trade publication, such as ours, the curious fact remains that, when it comes to the selection of apparatus for non-theatrical work, the Moving Picture World is the publication which is always consulted. There is probably good reason for this, because no matter what educational or non-theatrical publication an educator may read for news as to what his brothers in the field are accomplishing ,when it comes to apparatus, he prefers to use that which is sufficiently practical and long-lived enough to stand up under the continuous hard usage to which it is subjected in the picture theatre. MARQUETTE THEATRE, CHICAGO A new 1,200 seat house, which will be operated by Balaban and Katz. IN Princeton, Indiana, the United Theatre and Amusement Company plans the remodeling of the Princeton theatre. In Brownswood, Texas, the Lyric theatre has recently expended $2,000 in installing a battery of new Power's projectors, while in El Paso, the Unique theatre has been remodeled and new projection machines installed. Three other Texas houses, the Garden theatre of Port Arthur, the Grand and the Cosy theatres of Paris are being renovated and remodeled, while out in Hartington, Nebraska, extensive improvements are being made to the Lyric. The proprietor of the Grand theatre, of Malone, New York, is about to remodel his house. All of which indicates that progressiveness is the middle name of the American exhibitor, whether his house be great or small. And that, instead of lying down in the face of competition, he takes a check-book in one hand and a renovating campaign in the other and starts out to go his competitor one better.