We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
232
MOVING PICTURE WORLD
January 19, 1924
Joe Hornstein and a New Poster Frame
Hold Up Traffic on Seventh Avenue
WE started, the other day, to hold a pow-wow with Joe Hornstein, but on attempting to enter the premises of the Howells Cine Equipment Corporation, at 740 Seventh avenue, found a crowd blocking the sidewalk.
We wondered whether Joe was holding a fire sale, or there had been a run on Morelite lamps, until we discovered, in his northeastern show window, a poster display frame, which looked different from any we had heretofore seen, and with the exterior anatomy of which we were unacquainted.
While reading the announcement, the poster changed right in front of our eyes and advertised a totally different show.
Although several days had elapsed since the New Year's celebration, we were about to play safe and negotiate for some hot black coffee, when another poster of a separate
{Continued from page 231) capitalization not stated, Abraham Kempel, J. L. Geller, New York; George Geller, Brooklyn; Alice Amusement Corporation, $10,000, J. Schechter, M. Schechter, H. Britwar, Brooklyn ; National Theatre Roof Corporation, $10,000, and the Houston and Chrystie Street Corporation, $10,000, with Samuel Hoffman, Rose Haberman, Regina Cohen, New York City; Isten Trading Co., Inc., $2,000, Herman Levias, Benjamin Sidransky, Leon Hoffman, New York ; Capitol Outdoor and Indoor Shows, Inc., $5,000, M. and P. Isser, New York City; J. C. Trebish, Woodridge.
and distinct feature popped up into view.
Then we understood why the crowd had gathered, and, by using subway tactics, managed to get through the congregation and beard Joe in his den.
Joe explained that he, personally, was inno
cent, but that a concern down in Hagerstown had sent him an automatic poster display machine and that he had stuck it in his window, but if it continued to draw to much more standing room, he'd be obliged to request the audience to stand somewhere else.
All we have to say is that a crowd, such as was obstructing the entrance, which Joe reserves for cash customers, could be utilized to advantage by the average picture theatre whose clientele has become blase with inspecting stills that are still.
Cifre Simplexizes Boston Town 's C of C
Another recruit to the army of non-theatrical Simplex projector users enlisted when the Boston Chamber of Commerce awarded their order to the United Theatre Equipment Company of Boston.
This Simplex installation will form part of the equipment of the new seventeen-story building, which, besides housing the Chamber of Commerce, also provides for a large auditorium, restaurant and a number of club rooms.
Joe Cifre, manager of the United Theatre Equipment Company, is feeling particularly pleased at the success of his efforts to Simplexize the Boston Chamber of Commerce.
THE CROWD COLLECTOR That plugged up Joe's front door.
ASTORIA, ILL.— Garden Theatre has been purchased by E. Baumgartner.
BEARDSTOWN, ILL. — Beardstown Amusement Company has sold Princess and Gem Theatres to Edward Shipp. James Douglass will have actual management of both houses.
WE CAN DO IT—
Our organization is composed of experts who are capable of taking care of any and all of your needs with an assurance of quality and speed.
Throughout the Motion Picture Industry the name "American" stands for excellence.
Let us prove ourselves on your next order.
NEGATIVES STORED FREE
Write for full particulars
Developing Editing Tinting Titling Toning Printing
Ordinary film reduced to American Standard Safety Size.
(Absolutely fireproof film passed by all fire underwriters.)
We have a film printing capacity of one million feet weekly.
AMERICAN FILM COMPANY
Incorporated Laboratories 6227 Broadway Chicago, Illinois and London, England
SAMUEL S. HUTCHINSON President
American 10 Points:
1— QUALITY. Prints known for brilliancy and clearness. Expert staff, trained by years of experience, assures highest quality prints obtainable.
2— REPUTATION. Gained in 10 years of experience.
3— RESPONSIBILITY. A concern of strong financial standing.
4 — LOCATION." In the proper geographical location, assuring quick delivery anywhere.
5— EQUIPMENT". All of the most modern obtainable.
6 — CLEANLINESS. Within two blocks of Lake Michigan. Away from dirt and dust.
7— SAFETY. Plant approved by City of Chicago and Board of Fire Underwriters.
PROMPTNESS. Accustomed to serve exacting requirements. PRICES. Reasonable and competitive.
10 — GUARANTEES. Write for our unique guarantee of quality work.
YOU NEED
A Brand New
LENS CHART
By
JOHN GRIFFITHS
Here is an accurate chart which belongs in every projection room where carbon arcs are used. It will enable you to get maximum screen results with the equipment you are using.
The new Lens Chart (size 15" x 20") is printed on heavy Ledger Stock paper, suitable for framing. It will be sent to you in a strong mailing tube, insuring proper protection.
Get this chart now and be all ready to reproduce with maximum screen results the splendid pictures which are coming.
Price $1.00
Postpaid
Chalmers Publishing Co.
516 Fifth Avenue New York City