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234
MOVING PICTURE WORLD
January 19, 1924
T^LATNESS of field, critical definition and accurate focusing may be terms entirely unfamiliar to your audiences — but these are the qualities they want to find on the screen in your theatre. By supplying this want you will increase your profits. Ask us to send you detailed information concerning the
BAUSCH & LOME Cinephor Condenser System —
Cinephor Projection Lens Cinephor Condenser
Bausch & Lomb Optical Company
635 St. Paul St., Rochester, N. Y.
New York Washington
Chicago
San Franciscc London
>f and J ,
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Slide Pencils
mo. 168 Blue
No. f09 Red
wo. 173 Black
Made in 6 other colors.
An inexpensive method of making
slides, neat pencil layouts and
decorative effects, in colors.
PENCIL COMPANY
PHILADELPHIA — U.S.A.
AMERICAN REFLECTING ARC
LATEST IN PROJECTION EQUIPMENT Patents Applied For
CUTS PROJECTION COST 75%
10 to 25 uptrn with 0. C. er 25 to 35 up«« with A. C. esuali prssMt areas
Illumination using 80 amperei and ewer.
ELIMINATES ALL CONDENSERS
AUTOMATIC ARC CONTROL
Guarantees correct maintenance af are wltb either direct er altaraatlni wrrast.
Special Stereopticon Attachment
STANDARD HIGH GRADE EQUIPMENT
Manufactured under Special Agreement: Rheostats — Ward Leonard Electric Co.; Transformers — American Transformer Co.; Reflectors — Bausch St
Lomb Optical Co.; Motors — Robbins & Myers Co.
We Guarantee All Equipment
OUR DISTRIBUTORS IN MIDDLE WEST:
Exhibitors Supply Company, Inc.
CHICAGO CLEVELAND MINNEAPOLIS ST. LOUIS
MILWAUKEE OMAHA DENVER
For Particulars Write Your Supply House or
AMERICAN REFLECTING ARC CORPORATION
24 MILK STREET. BOSTON, MASS.
Direct from the Neto York Strand
is a guarantee of the quality of the moving picture to be displayed in other towns and cities.
As in pictures, so likewise in equipment, the Strand sets a standard excelled by none. And of course the New York Strand is equipped on every floor with
DIXIE CUP
PENNY VENDING MACHINES
From opening time to closing these machine! bring in a steady revenue. They do so only because the public thoroughly appreciates the service.
Jndividval Drinking (vp (ompany Jno
Original mjJten of the paper cup EASTON, PENNA.
j NEW YORK
WITH BRANCHES AT
' CLEVELAND
PHILADELPHIA BALTIMORE
CHICAGO LOS ANGELIf