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January 26, 1924
MOVING PICTURE WORLD
For Spring and Summer, 1924
To Be Released One a W Beginning March 1st
IS YOUR MILL ON A STREAM THAT NEVER RUNS DRY?
THE wise miller gets his power from a stream he can depend upon — one that furnishes steady power in the droughts of summer as well as in the floods of spring.
Exhibitors are like millers. They depend upon producers for the power that runs their theatres.
To be successful, a theatre must be furnished with a constant stream of uniformly good motion pictures. Month in and month out the stream must continue.
An "in and out" stream makes an "in and out" theatre — holding nobody's good will, nobody's steady patronage.
The Paramount exhibitor has put his mill on a stream that never runs dry. It's a Niagara of power, unceasing, steadily performing the work entrusted to it. The greatest springs combine to feed this mighty stream, thousands of exhibitors use its power.
It was no accident that Paramount produced last year, the two greatest pictures ever made — two pictures that have been and will continue to be of incalculable value to the entire industry — "The Covered Wagon" and "The Ten Commandments."
Inspired by one aim, better pictures, Paramount has grown and developed, and around these better pictures has grown the industry.
Paramount has never failed exhibitors. For ten years the Paramount product has been recognized as the finest all-round, high-class business building picture product in the industry. From eight years of continued national advertising the name Paramount has been made synonymous in the public consciousness with the finest motion pictures. There is no doubt about that fact. You can test it out for yourself.
And now for the spring and summer of 1924. Paramount is building as it has built for twelve years, not for temporary success but for all time.
And the exhibitor who is building for the future must build upon that solid and dependable rock to tap the stream that never runs dry.
Produced by
FAMOUS PLAYERS-LASKY CORPORATION
ADOLPH ZUKOR. President'NEW YORK CITV