The Moving picture world (January 1924-February 1924)

330 MOVING PICTURE WORLD January 26, 1924 SPECIAL ROLL TICKETS Your own special Ticket, any colore, accurately numbered; every roll guaranteed. Coupon Tickets for Prlie Drawings: 5.000 for $6.00. Prompt shipments. Cash with the order. Get tbe samples. Send diagram for Reserved »t Coupon Tickets, serial or dated. All tickets must conform to Oovenimerit regulation and bear established of admission and tax paid. SPECIAL TICKET PRICES Five Thousand $3.00 Ten Thousand 5.00 Fifteen Thousand 6.50 Twenty-five Thousand 9.00 Fifty Thousand 12.50 One Hundred Thousand 18.00 National Ticket Co. Sham ok in, Pa THE CINEMA NEWS AND PROPERTY GAZETTI 80-82 Wardour St W. I. London, England Haa the larrwt certified circulation of th. trade ko Great Britain and the Domini otia All Official Notice* and News from the ASSO C1ATION to Its members are published **clusiverr to this Journal. YEARLY RATE 1 POSTPAID. WEEKLY, ft IS SAMPLE COPY AND ADVERTISING RATES ON REQUEST Appointed by Agreement Dated 7/8/14 THE OFFICIAL ORGAN OV THE CINEMATOGRAPH EXHIBITORS' ASBOOI« TION OF fiREAT BRITAIN esd IRELAND. LTD There Are Mighty Good Reason* Why the Beet House* Uae TRIMOUNT TICKETS and have used them for the pait sixteen years, THE REASONS ARE QUALITY, SERVICE and a SQUARE DEAL Send far sample! and prices of the best tickets built, printed in the largest exclusive ticket slant In New England. And learn what a ticket should be. TRIMOUNT PRESS 119 Albany Street Boston, Mass. LA CINEMATOGRAFIA ITALIANA ED ESTERA Official Organ ef tbe Italian Clnemstegrapb Uilen Published on the 15th and 30th of Each Month Foreign Subterlgtlcn: J7.00 cr 8 5 trues per Assam Editorial and Business Offices I Via Cumiana, SI, Turin, Italy Safety for Patrons Is Key Note of the 1400-Seat Norwich Palace HALLBERG MOTOR GENERATORS Are tbe best far J. H. HALLBERG 445 Rivera tee Drive New York c^r^AFETY for patrons throughout" was ^ the slogan of the builders of the Palace Theatre in Norwich, Connecticut, which opened October 15, with an exclusive motion picture policy. Situated in a city of approximately 30,000 population, the Palace is a splendid type of film house. A. A. Spitz, prominent New England theatre owner, is the president and general manager of the Palace Theatre Corporation, which operates the house. The tract of land on which the Palace was erected covers approximately 16,000 square feet and is surrounded on all sides by open ways and is a whole block in length. The Palace has eight exits, either leading directly onto a highway or to an open space that always will be unencumbered. A new concrete roadway built by the city on Rose place, on which the theatre fronts, insures ample ease of entrance. The management intends, insofar as it can do so, to keep the fourteen feet right of way from Rose place to Ferry street open and this open space was provided for in the hopes that patrons coming in automobiles would be able to stop directly in front of the entrance and each car discharge its occupants and then be driven to a point where traffic to the theatre would not be interfered with. Front of Tapestry Brick and Limestone The front elevation of the Palace is of buff tapestry brick with limestone trimmings and ornate gargoyles. There is a large marquee bordered with electric lights on which appears the name of the theatre. The name also is set out in much larger letters in electric lights on the tower of the 'building which is surmounted by a flag pole. Over the marquee covering nearly the entire front of the theatre is a beautiful cathedral leaded glass window. The lobby is of ample size with a floor of white ceramic tile with a border of colored tile and a marble wainscoting entirely covering the walls up to the point where highly decorative frames announce the programs. Two ticket windows are on either side of the entrance. The lobby is brilliantly lighted by a circle of ceiling lights and the vaulted ceiling is artistically decorated. An ornamental plaster cornice adds to the attractiveness of the lobby. Seats Fourteen Hundred Patrons The lobby opens directly into the main auditorium which has a capacity of approximately 1,400 seats. Back of the last row of chairs is a large area for standing room. The seats are upholstered in tan morocco with twenty-inch backs. The floor of the auditorium, (there is no balcony), is of concrete having a pitch of eight feet from the rear wall to the stage. The floor coverings are of light grey with a blue border. The tapestries, draperies and other hangings are of peacock blue which with the burnt old ivory chandeliers form a pleasing color scheme. There are seven drop chandeliers, also clusters of wall fixtures, all in old ivory finish. These combination fixtures are so made that either electricity or gas can be used for illumination. House Is Well Ventilated The ventilating system consists of ventilators in the roof, air ducts in the walls, electric fans in the roof and on both sides of the walls, also a large door about six feet in width, opening out on the north side. In the rear of the theatre are paneled draught screens. The heating plant consists of two boilers adaptable for the burning of either coal or oil as fuel. It is not located in the theatre building, but in another structure known as the Spitz Building. Construction of the heating plant in a place other than the theatre was in line with Mr. Spitz's insistence that safety be the watchword in building the Palace. The women's rest and retiring rooms are on the main floor on the left side of the entrance. They are attractively furnished with plate glass mirrors, lavatories, wicker furniture and rugs and draperies of a color that harmonizes with the general color scheme of the theatre. In the rest room are a fireplace, mantle and alcoves that give it an air of intimacy and coziness. The men's retiring room is on the floor below the main auditorium and is of ample size, and furnished in good taste. Two Simplexes Furnish Projection The projection room is over the entrance and is fireproof in every particular. Two Simplex machines arc used and a General Electric generator has been installed. The orchestra pit is of generous size with a retiring room, for the members of the orchestra, under the stage. In the pit is the console of the organ and a concert grand piano. The organ pipes are in alcoves on either side of the stage proscenium arch and are covered by a gilt grill. The stage in its size, lighting effects, dressing room and curtains is such that the larger legitimate productions may be presented. The proscenium arch is approximately forty feet high and the stage has a depth of 27 feet. The drop curtains are operated by motors. An asbestos curtain has been installed and there is a beautiful setting for the picture screen. After an inspection of all of the features of the Palace building, Howard L. Stanton, chief of the Norwich fire department and fire marshall, wrote to Mr. Spitz, saying that the theatre, from the standpoint of safety and as a fire hazard can hardly be improved upon. He said that the construction materials, the heating plant, the projection room, electric wiring, number and location of exits, and width of aisles meet every requirement. William H. Harding is the manager of the Palace. Miss Florence Eaton is organist and musical director. TYPHOON POOLING SYSTEM I TYPHOON FAN CO. 345W.39~ST. NEW YORK