The Moving picture world (January 1924-February 1924)

Record Details:

Title:
The Moving picture world
Date:
January 1924-February 1924
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000319
Language:
English
Subjects:
Motion pictures, Motion picture industry
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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January 26, 1924 MOVING PICTURE WORLD 331 Good 'Iheatre Seating Essential to Chair No. 8004 A complete compilation of valuable information and interesting illustrations of Theatre, Auditorium and Assembly Seating has been completed. This book will be sent on request if made on your business or official stationery. Some Pertinent Questions on Theatre Seating IF representative sample chairs from all the various theatres in your neighborhood or city were assembled together in a sort of local Theatre-Chair Exhibit, and representative theatre patrons were asked to come in to select naturally the one most attractive and inviting to them, would yours be the first selected? Isn't this unconscious selection of comfortable, inviting seating what actually goes on in the minds of your theatre patrons? Isn't it a fact that the most successful and largest theatres in the country demand the best in seating that they can command and will have no other? If their seating is becoming antiquated, is uncomfortable, is poorly arranged, out it must go to give place to new. Wouldn't it be worth while on your part to look your seating equipment "full in the face" and carefully, without prejudice, weigh its merits with those of your competitors, and judge where it would stand? Put yourself in your patrons' place and see if your own choice would fall on your own chair. Make 1924 your Reseating Year. It will be real building for increased future profits. jfjrarrtrau Srattag Oonmaaji NEW YORK CHICAGO BOSTON PHILADELPHIA 640-119 West 40th Street 4 East Jackson Boulevard 77-A Canal Street 250-H So. Broad Street