The Moving picture world (January 1924-February 1924)

February 16, 1924 MOVING PICTURE WORLD 555 Goldwyn-Cosmopolitan Names Seven More Box Office Hits "Vic" Shapiro Moves Leaves Pathe to Become Executive with Samuel Goldwyn Victor M. Shapiro, who for the past five years has been affiliated with Pathe in an executive and advisory capacity as well as managing the exploitation and publicity departments of the organization, has become associated in a similar capacity with Samuel Goldwyn, not connected with the Goldwyn Pictures Corporation. The arrangements leading to Mr. Shapiro's affiliations were consummated through the offices of Mr. Goldwyn and Harry Reichenbach and become effective February 11. Mr. Shapiro has been identified with the motion picture industry for the past eight years and during that time has attained to the foremost ranks of the industry's recognized advertising and exploitation experts. His forcible personality and qualities of frank good fellowship, as well as his proved ability as a showman of the first rank, have won for him a host of friends and admirers. During the past five years, Mr. Shapiro has been actively in charge of all Pathe's exploitation and publicity activities and has personally organized and conducted the elaborate campaigns in behalf of all the Harold Lloyd comedies, from the two-reel, "Bumping Into Broadway," down to that star's later feature successes, including "Grandma's Boy," "Safety Last" and "Why Worry?" Another high light of his association with Pathe was the leading part he played in bringing "Nanook of the North" to its Broadway presentation at the Capitol. New Truart Ready Second Elaine Hammerstein Film in Independent Exchanges "Drums of Jeopardy," Elaine Hammerstein's second release for Truart, an adaptation of Harold MacGrath's famous Saturday Evening Post story and novel, will be released in February throughout the country. This series of star productions is being released by Truart by franchise to independent exchanges. In the New York State, Long Island and "Jorthern New Jersey territory it is being listributed by Renown Pictures, with offices n New York City and Buffalo. New England States will be handled by Franklin Film Co. with offices in Boston and New Haven. American Feature Film Co. of Philadelphia releases in Southern New Jersey and Eastern Pennsylvania. Lande Film Company with offices in Pittsburgh, Cleveland and Cincinnati distributes in Western Pennsylvania, Ohio and Kentucky. Renown Exchange, Chicago, covers Northern Illinois and Indiana. Southern States Film Co. with offices in Atlanta, New Orleans and Dallas releases this series in the entire southern states. St. Louis Film Exchange distributes iii Southern Illinois and Eastern Missouri. F. & R. Film Co., Minneapolis, releases this series in Minnesota, North and South Dakota. Celebrated Players Film Co., Milwaukee, distributes in Wisconsin. De Luxe Feature Film Exchange, Seattle, covers Oregon, Washington and Montana. All Star Features, with offices in Los Angeles and San Francisco, has the franchise for the territory consisting of California, Arizona, Nevada and Hawaiian Islands. THE Goldwyn-Cosmopolitan Distributing Corporation has been releasing a line of consistently successful pictures such as "Enemies of Women," "Little Old New York," "The Spoilers," "Six Days," "Three Wise Fools," etc., but in the immediate future it is releasing seven of the greatest box-office pictures of the year. Cosmopolitan's production of "Under the Red Robe," from Stanley Weyman's historical romance, directed by Alan Crosland, with a cast headed by Robert B. Mantell, John Charles Thomas and Alma Rubens, had a two months' run at the Cosmopolitan Theatre in New York, followed by two great capacity weeks at the Capitol Theatre. Cosmopolitan's "The Great White Way," now having a tremendously successful engagement at the Cosmopolitan Theatre, was directed by E. Mason Hopper from H. C. Witwer's story, "Cain and Mabel." The cast is headed by Anita Stewart, T. Roy Barnes, Oscar Shaw, Tom Lewis, Dore Davidson, Harry Watson, Olin Howland, Hal Forde, Stanley Forde and many of the best known sporting writers and artists in the New York newspaper field. Goldwyn's first Victor Seastrom picture, "Name the Man !", from Sir Hall Caine's novel, "The Master of Man," has already become the talk of the trade through its simultaneous first run showings in twenty of the country's biggest cities, proving that the picture packs "the money punch." The direction of Victor Seastrom and the acting of Conrad Nagel, Mae Busch, Hobart Bos RAOUL LE MAT, a prominent exhibitor of Sweden and distributor of Metro pictures there, following a short visit to this country to visit Arthur Loew, general manager of Metro's foreign department, sailed Tuesday, February 5, for Europe aboard the same ship with Arthur Loew, who will visit Metro's foreign representatives through Europe and study motion picture conditions there. Mr. Le Mat's visit here was taken up with conferences with Arthur Loew and with viewing important Metro productions that are awaiting release. He expressed himself as highly gratified with the results of his short sojourn here and declared that he is eagerly anticipating the distribution of the future Metro productions. Mr. Le Mat is the owner of a big chain of motion picture theatres scattered through Sweden and his distributing facilities are claimed to be the biggest and the best in the country. He declared that a great portion of his success is due to his adoption of American exploitation methods which he pursues on every Metro picture he distributes just as they do in this country. His greatest enthusiasm was for Metro pictures and Metro service. He paid a fine compliment to Metro's foreign department manager when he declared that due to Arthur Loew's co-operation he had enjoyed worth, Patsy Ruth Miller, Creighton Hale and other members of the cast have received the highest praise. Elinor Glyn's production of her famous novel, "Three Weeks," is down for early release. "Three Weeks" has been filmed exactly to the taste of the author. She was on the set while it was being made, O. K.'d the selection of the players, wrote the titles and helped edit the film. Alan Crosland directed, with Conrad Nagel and Aileen Pringle in the leading roles. Cosmopolitan's "Through the Dark," with Colleen Moore, has been recognized by newspaper reviewers as one of the most thrilling of the recent crook photoplays. It was adapted by Frances' Marion from the story by Jack Boyle, "The Daughter of Mother McGinn." Goldwyn's King Vidor production of "Wild Oranges," from the novel by Joseph Hergesheimer, is another production which is going to rank high in the list of the season's box office winners. It is one of the real novelties of the season and a melodrama of first rate quality. Frank Mayo, Virginia Valli, Ford Sterling and Charles A. Post have the leading roles. Goldwyn has prepared another melodrama of sensational qualities in "Nellie, the Beautiful Cloak Model," picturized from Owen Davis' successful stage melodrama. It was adapted by H. H. Van Loan, directed by Emmett Flynn, with a cast including Claire Windsor, Edmund Lowe, Raymond Griffith, Mae Busch, Lew Cody and Hobart Bosworth. great success with Metro's product in Sweden, where Metro pictures were instantly popular. Arthur Loew, accompanied by Mrs. Loew, will tour Europe for several months, visiting France, Italy, England, Central Europe and the Scandinavian countries. He will make a thorough study of conditions and will consult with his representatives in each of the countries. His trip abroad is in accordance with the close co-operation he maintains at all times with his foreign representatives. Swedish Distributor on Way Home; Loew to Tour Europe