The Moving picture world (January 1924-February 1924)

February 23. 1924 MOVING PICTURE WORLD 665 Mr. Richardson Talks About Prints "I want to add my word about the print problem. The ultimate value of a picture to an exhibitor is the image projected on the screen. It matters not how expensive a production it is, how wonderful the settings and gowns or photography, how excellent the acting — if the image on the screen is rainy and blotched, and punched, if it is cut and jerky, and breaks now and then it is worth something less than nothing! "The audience goes away with the impression of a cheap, tawdry performance, tantalized by a glimpse now and then of the beauty that was once there. "I am not having the trouble I once had about this. Every time I have a bad print I take it up with the manager of the exchange, telling of how much emphasis I place on proper projection, and the care I take and the money I spend to get it, and asking that when he finds a subject is in bad shape to substitute another feature. "We never let a part in our machines get worn and we have the best projectionist in the county, so that WE CAN TAKE CARE OF THE PRINTS AND GET THE BEST OUT OF THEM"."— Kenneth Richardson, Star Theatre, Seneca, South Carolina. O. K. Not my idea of a Sunday type. Town of 8,000. J. E. Madsen, Idaho Theatre. Twin Falls, Idaho. WOMAN-PROOF. (7,687 feet). Star, Thomas Meighan. Took very well here. Ran for two nights. First night packed, second night basketball takes our crowds; everyone well pleased. Moral tone good and is suitable for Sunday. Had good attendance. Draw all classes. Admission 15-25. D. W. Strayer, Mt. Joy Hall, Mt. Joy, Pennsylvania. WOMAN PROOF. (7,687 feet). Star, Thomas Meighan. They Mked it. No squawks and it did a nice business so there you are. Used everything for advertising. Had good attendance. Draw health seekers and tourists. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. AVOMAN PROOF. (7,687 feet). Star, Thomas Meighan. Another one of Thomas Meighan's pleasing kind. It seems to me that all my patrons like Tom here. This one not as good as some of his others but will please most audience. Moral tone O. K. and is suitable for Sunday. Had good attendance. Draw general class in town of 800. Admission 10-30. Frank G. Leal, Leal Theatre (246 seats), IrvIngton, California. WOMAN WITH FOUR FACES. (5,700 feet). Star, Betty Compson. A rattling good detective love story. Plenty of action, good acting and splendidly done throughout. Everybody liked it. Moral tone good and is suitable for Sunday. Had good attendance. Nat L. Royster, Capitol Theatre, Birmingham, Alabama. Pathe CALL OF THE WILD. (7,000 feet). Star, Buck (dog). A real picture, true to the story by Jack London. Can buy It right and will make money and please them all. Moral tone good and is suitable for Sunday. Attendance, full house. Draw farm and oil class in town of 508. Admission 1025. J. A. Herring, Play House Theatre (249 seats). Strong, Arkansas. CALL OF THE WILD. (7,000 feet). Star, Buck (dog). A slow moving drama of the snow country. The only redeeming feature Scenes from "Happy and Married," a one reel Universal comedy, with Neely Edwards and Bert Roach. is the dog who does very good work. Moral tone O. K. Had fair attendance. Al. Hamilton, Rialto Theatre, South Norwalk, Connecticut. DR. JACK. (4.700 feet). Star, Harold Lloyd. Good comedy. Well liked by the few who saw it. Lloyd not very popular here, nevertheless "Dr. Jack" Is a real comedy. Suitable for Sunday. Had bad attendance. Draw college class in town of 6,000. Admission 10-25-35. Jean Dagle, Barth Theatre (835 seats), Carbondale, Illinois. GRANDMA'S BOY. (4,800 feet). Star, Harold Lloyd. Went over fair here. Long comedies are our strong point although the price is too much for this picture. Moral tone good and is suitable for Sunday. Had fair attendance. Draw college class in town of 6,000. Admission 10-25-35. Jean Dagle, Barth Theatre (835 seats), Carbondale, Illinois. SAFETY LAST. (6,406 feet). Star, Harold Lloyd. Excellent feature, full of thrills. Moral tone good and is suitable for Sunday. Draw farmers and merchants. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. Preferred BROKEN WING. (6,216 feet). Star, Miriam Cooper. This picture will appeal to all classes Much outdoof stuff in Old Mexico filled with excitement and good comedy. Packed 'em in every day and pleased one hundred per cent. Should go anywhere. Moral tone fairly good. Not suitable for Sunday. Had good attendances. Draw general class in town of 9,000. Edwin F. Allman, Pike Theatre, Dover, Ohio. MAYTIME. (7,500 feet). Star cast. Beautiful production. Elsie Shannon wonderful, likewise Harrison Ford and balance cast. Photography fine and gorgeous settings. Step on this one. Moral tone good and is suitable for Sunday. Attendance broke all records. Draw all classes. Admission 10-35. S. E. Austin, Garden Theatre, Garden, Kansas. SHADOWS. (7,040 feet). Star, Lon Chaney. A beautiful picture with a splendid moral. Excellent for Sunday showing. Pleased a majority of the fans, especially those of better classes. Roughnecks said they didn't like it, but I noticed that none of them walked out. Maybe it was because the air outside was close to freezing, but Lon Chaney's Chinese characterization wonderful and elicited much praise from patrons. Don't go too heavy on this one, fellow, but tell them that you are giving a good show and they will be satisfied. Used cut-out, heralds, ones, threes, sixes, slide. Had poor attendance. Cold snap kept them in. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. VIRGINIAN. (8,010 feet). Star, Kenneth Harlan. A showman's picture in every way. Rest bet we have played in two years. Moral lone O. K. and Is suitable for Sunday. Had wonderful attendance. Draw all types in I own of 8,000. Admission 10-22-30. R. V. Eric, Temple Theatre (600 seats), Illlon, New York. Selznick CHICKEN IN THE CASE. (5 reels). Star, Owen Moore. This was a substitution. We had never heard of It and stayed strictly off of advertising It. Told them we had a pic ture and that was all we knew about It. Gave us the surprise of our life when It turned out to be one of the best comedies we had ever run. Word of mouth advertising got us better business on second day than we usually have. You can buy it right and it ought to make you some change. Nothing big but they will enjoy it. Moral tone fair. Had fair attendance. Kenneth Richardson, Star Theatre (300 seats), Seneca, South Carolina. Universal ABYSMAL BRUTE. (7,373 feet). Star cast. Good picture pleased all who saw It. Baseball story. Had a number of good comments on it. Moral tone good and is suitable for Sunday. Had good attendance. Draw college and better class in town of 2,100. Admission 15-25. R. X. Williams. Lyric Theatre (250 seats), Oxford, Mississippi. CROSSED WIRES. (4.705 feet). Star cast. This picture was good" and pleased the people fine. Used lobby, daily papers. Had good attendance. Draw laboring class. A. R. Workman, Coliseum Theatre, Marseilles, Illinois. DARLING OF NEW YORK. (6,260 feet). Star, Baby Peggy. Fine picture but the weather was awful. Crowds light. Moral tone good and it is suitable or Sunday. Had light attendance. J. Douglas, Strand Theatre, Pierce, Nebraska. HOOK AND LADDER. (6 reels). Star, Hoot Gibson. Is winning many admirers here and will soon be as popular as Mix if he keeps up the standard he has set in the past few Gibsons. Had good attendance. Draw small town class in town of 6,000. Admission 1030. L. O. Davis, Virginia Theatre, Hazard, Kentucky. THRILL CHASER. (5,196 feet). Star, Hoot Gibson. This will not please the regular followers of the Hoot Gibson type of pictures as it is Hoot's attempt at being soft boiled. However, the story is most entertaining and Hoot as a movie extra gets lots of laughs and it pleases the general crowd. Suitable for any day. Had fair attendance. Draw general class in city of 15,000. Admission thirty cents. Draw general class in city of 15,000. Admission thirty cents. Ben. L. Morris, Temple and Olympic Theatres, Bellaire, Ohio. THRILL CHASER. (5,196 feet). Star, Hoot Gibson. Fine picture. You don't have to mortgage your theatre to get it and the patrons will be satisfied. Moral tone good and Is suitable for Sunday. Arthur B. Smith, Fenwlck Theatre, Salem, New Jersey. Vitagraph MAN NEXT DOOR. (6,937 feet). Star cast. A clean cut semi-western of the better class that will please any audience. Moral tone good and is suitable for Sunday. Had great attendance. Admission 10 cents. Draw all classes. Art Phillips, Cozy Theatre, Tulsa, Oklahoma. MAN NEXT DOOR. (6,937 feet). Star cast. A dandy picture. Far better than "Ruggles of Red Gap." Brother exhibitors will make money with this one and satisfy one hundred per cent. It Is seldom that we play to more people the second and third day, but we did with this one. Draw laboring class in town of 4,500. Admission 10-30. Robert Marsden, Jr., Noble Theatre (600 seats), Marshfleld. Oregon.