The Moving picture world (July 1924-August 1924)

August 2, 1924 MOVING PICTURE WORLD X 337 iches In Contracts MMLE, PRESIDENT OF THE UNIVERSAL PICTURES CORP. Confidence in the quality of pictures you will get ind confidence in the quality of treatment you will jet are even better safeguards than looking before you book! Universal has never laid down a hard and fast policy on any subject. It has always been willing to jell its goods on a live -and -let -live policy. This means that when all is said and done, you are guar' xnteed satisfaction. Nevertheless, in order to enable you to look before you book if you care to, Universal has invested a tremendous sum of money to get its pictures :ompleted far ahead of release time. In other words, I've done everything I can think if to deliver goods instead of promises. I now ask you to sign up the TWELVE JEWELS DFFERED YOU FOR RELEASE DURING THE FIRST SIX MONTHS OF THE COMING SEASON COMMENO [NG WITH AUGUST. Either look before you book 3r, if for any reason this is inconvenient, BOOK 3LINDLY BECAUSE OF YOUR ABSOLUTE CONFIDENCE THAT UNIVERSAL WILL GIVE YOU A SQUARE DEAL. I pledge you the square deal, now as always — and in return I ask immediate bookings and play dates! There are no headaches in a Universal contract! L guarantee every one of 'em. THE GAIETY GIRL Released December 21st Starring MARY PHILBIN Adapted from the Good Housekeeping Magazine story "T Inheritors" by I. A. R. Wylie. A King Baggot Production. HOUSE PETERS Starring in Lincoln J. Garter's sensational thrilling melodrao THE TORNADO Released January 4th A King Baggot Production. The Finest Western Features on the Mark* HOOT GIBSON in the greatest action releases of his career. "The Sawdust Trail " "Hit and Run "The Ridin' Kid From Powder River Directed by EDWARD SEDGWICK JACK HOXIE Starring in six five-reel westerns, the first three of which a FIGHTING FURY, DARING CHANGES and FLYIN HOOFS in which he is supports! by the Famous Universal Ran Riders. WILLIAM DESMOND and other popular stars will be featured in the remaining six. The Famous Universal Ranch Riders a group of wild-riding, daredevil horsemen, recruited from eve corner of the Western plains, will be an added feature in Universa Western dramas— titles to be announced. SHORT SUBJECTS JACK DEMPSEY In the "FIGHT AND WIN" Pictures The World's greatest fighter in a series of ten two-reel knockou —released one every other week— the greatest short subject box offi bet ever produced. Directed by Erie Kenton. TWO CHAPTER PLAYS "Wolves of the North" Starring WILLIAM DUNCAN with EDITH JOHNSOI Directed by William Duncan. 10 Episodes. Released in Septembc U The Riddle Rider Starring WILLIAM DESMOND and EILEEN SEDGWIC Story by Arthur Gooden. Directed by William H. Crak. 15 Episode Released in November. CENTURY COMEDIES Featuring the finest stars in the comedy field. Buddy Messinge Bubbles. Speck O'Donnell, Harry McCoy. Al Alt, Hilliard Kai Wanda Wiley, the Century Follies Girls, Pal the Dog and other 2 Reels each — Released one a week Hysterical History Comedies The big new idea in the comedy field — humorous burlesque « historical characters. Series of 12 — 1 Reel each. Released every other week. Universal One-Reel Comedies Featuring BERT ROACH 26 one reel comedies. Released one every other week. 2 Reel Westerns 52 — 2 reels each— released one a week. THE GUMPS Featuring Joe Murphy and Fay Tincher. Series of 12. O reel each. Released every other week. International News Released twice a week. Advertised daily to over twenty mi)H< readers in all the Hearst newspapers.