The Moving picture world (July 1924-August 1924)

August Z.2,, 1924 MOVING I'ICT V HE WORLD 647 Gets a Snow Lobby Without Whitewash Generally a manager seems to feel that a cold lobby calls for fir trees and cotton batting or whitewash snow. R. M. Kennedy gets pretty much the same effect with painting by adding a fringe of icicles at the entrance. Using regular lobby masks for the Royal Theatre, Birmingham, Ala., for Tom Mix in North of the Hudson Bay. The sections of the frame are not as closely joined as they might be, though it is a simple matter to lash them together, the same as with stage scenery. Where stage hardware is not available small hinges of the sort known as "strap" will do just as well. Knock out the centre pin to get two halves, and fasten to the frame with screws so that the pointed end extends a little beyond the batten. Fasten a cord to the top of the frame on one side and lash the two together. In this way they will hold tight and yet come apart very easily without the tearing of the wood that comes from nailing and pulling out the nails. In case you do not know how to lace, the points are staggered, so that the lacing resembles one half of the criss cross design formed by shoe laces. With this device you can hold the frames together without the slightest trouble. Trolley Banners For Single Pass L. W. Carroll, who writes to announce his transfer to the Majestic Theatre, Burlington, Vt., (he used to be at the Princess, Berlin, N. H.), says he thinks that he has Jacksonville and the other trolley hook-ups beaten for cheap publicity on the trolley cars. He tags both ends of all cars in town and all it costs is a pass to the night stableman who puts them on. The company gives the advertising free on the theory that it helps to make business for them. Mr. Carroll also sends in a kodak picture of a small cloth banner, 150 of which he has posted well into the country on all auto highways, telling of the good shows at the Majestic and telling it in type the autoists A Fox Release A SNOW LOBBY MADE FROM STANDARD FLATS FOR MIX R. M. Kennedy, of the Royal Theatre, Birmingham, Ala., makes an effective display by merely adding icicles to a regular mask for his lobby. The laying might be a little more accurate, but the general result is cooling and very effective. can read as they scoot past. He figures that he gets a fair percentage of those who stop in town overnight on their trip, and thinks he may get a little matinee business, as well. He also sends a photograph of his closed truck, which is specially bannered for the big shows and sent into the surrounding towns to post paper and advertise as it passes. A Good Stunt One of his best stunts was posting Main Street with window cards for his show. They were putting down a cement bed between the railroad tracks and the cards were plastered all over the barricades, with the consent of the trolley company, which was doing the work. The Majestic is a block from the traveled street, so he has a showcase at the corner, lighted in the evening, in which he makes a display of insert cards and stills; somewhat on the lines of Eddie Collins' idea when he was still in one of the small Texas towns. Mr. Carroll's auto poster stunt is particularly good since Burlington is a halt in the trip of those who are waiting to ferry over to Plattsburgh to get into the Adirondacks. Ties Jack Dempsey to Ball Team Vote Jack Hays, Universalist, hooked Barney Dreyfuss to a scheme for giving Jack Dempsey a few more columns of pure reading matter. Dreyfuss, in case you live away out west, manages the Pittsburgh ball team. It was very simple. Jack Dempsey was to present a golden ball and bat, size not specified, to the player on the Pirates determined by popular vote to be the most valuable player to the team.' Just to make it more interesting to Dreyfuss, the votes were to be cast on the back of the rain checks and deposited in boxes handily placed at various points in the grandstands. It was called the Jack Dempsey Cameo-Universal Picture Trophy. The Cameo, of course, is the Universal house in Pittsburgh. Half sheet cards announcing the contest were plastered all over the grandstands, and in the downtown section window cards were used. The trophy was obtained and placed in the window of Spauldings, with a whole flock of stills, and while we don't believe that anyone will go all the way out to the game for the sole privilege of casting one ballot for his favorite player, it helps advertise the team and the game. Of course the "Jack Dempsey presents" is purely a figure of speech, but it makes it sound better than if the Cameo presented, and if you want to buy a trophy for the local team it does not have to be real gold. Scale it according to the importance of the club and the size of your house and the exchange will arrange to have Dempsey sponsor the stunt. Since the series is not a serial, you can start this any time with good results. An F. B. O. Release SWITCHING THE NEWSBOY PARADE TO A NEW TITLE AND IDEA In Canton, Ohio, the boys did not have to impersonate Jackie Coogan. They paraded as examples of the spirit of patriotism, and gave more point to the idea. It would be better to swing over to the Boy Scouts if you work it to this title. Cheap and Paying It cost C. B. Stiff, of the Tivoli Theatre, Chattanooga, only the price of a special drop to get a bathing suit fashion show with 16 girls, a local store supplying the girls and the suits in return for the advertising, since the store sells about all the suits in town. It made a wow of a number and as they were all local girls, and good looking, they brought in a lot of extra business.