The Moving picture world (September 1924-October 1924)

October 4, 1924 MOVING PICTURE WORLD 397 to fair business. Seems this star is a has been. Tone good. Sunday, yes. Mixed classes, city of 35,000. Admission 25 cents. C. D. Buss, Strand Theatre (700 seats), Easton, Pennsylvania. HEART BANDIT. Star, Viola Dana. One of Viola Dana's best. Good acting. Supported by a good cast. Audience very well pleased. Tone, okay. Sunday, yes. Good attendance. General class town of 3,400. Admission 10-30. Krieghbaum Brothers, Char-Bell Theatre (800 seats), Rochester, Indiana. LOVE PIKER. (6,237 feet). Star, Anita Stewart. A very good picture which pleased everyone. Tone, good. Sunday, yes. Good audience appeal. Students and educated class town of 1,700. Admission 15-25. K. F. Van Norman, Star Theatre (350 seats), Mansfield, Pennsylvania. MADEMOISELLE MIDNIGHT. (6,778 feet). Star, Mae Murray. For me Mae Murray is no good. Once a great drawing card, now not worth as much as a ptogram. Picture is good in my estimation, although first two reels didn't have any sense; a subtitle would do as well. Tone okay. Sunday, yes. Fair audience appeal. Mixed class, town of 3,000. Admission 10-20-30. Charles Martina, Family Thetre (300 seats), Mt. Morris, New York. MAN LIFE PASSED BY. (6,208 feet). Star cast. A really fine picture that gave very good satisfaction but did not draw. Tone, good. Sunday, yes. High audience appeal. Farmers, laborers city of 14,000. Admission 10-25. E. W. Collins, Liberty Theatre (500 seats), Jonesboro, Arkansas. MAN LIFE PASSED BY. (6,208 feet). Star, Pedcy Marmont. A good program picture, but one burdened with a (for me) poor title. Used regular advertising and had poor attendance. Print good. Guy C. Sawyer, Town Hall Theatre, Chester, Vermont. NELLIE, THE BEAUTIFUL CLOAK MODEL. (7,000 feet). Star cast. Figured this would clean up, but it did only a fair business. Can't explain why it didn't. Tone fair. Sunday, yes. Good audience appeal. Mixed classes, city of 35,000. Admission 25 cents. C. D. Buss, Strand Theatre (700 seats), Easton, Pennsylvania. NIGHT ROSE. (6 reels). Star, Lon Chaney. A fair crook melodrama which fits Chaney well. Picture old, but print in fair condition. Tone fair. Poor attendance. General class, town of 2,200. Admission 15-25. E. N. Prescott, Prescott Theatre (700 seats), Union, Maine. OUR HOSPITALITY. (6,220 feet). Star, Buster Keaton. Great show and it pleased six days to good business. Tone good. Sunday, yes. Fine audience appeal. Mixed classes, city of 35,000. Admission 25 cents. C. D. Buss, Strand Theatre (700 seats), Easton, Pennsylvania. OUR HOSPITALITY. (6,220 feet). Star, Buster Keaton. Rental entirely too high for this small town, but picture is really a good one. "Three Ages" and "Sherlock Junior" were the bunk. Lots of kicks. Buster must do lots of stunts and surprise situations in all his pictures, otherwise they fail to draw as he cuts out all facial expression, therefore he has to \jork harder. Pleased all the patrons. Farmers and merchants. Mrs. J. B. Travelle, Elite Theatre, Placerville, California. PEACOCK ALLEY. (7,500 feet). Star, Mae Murray. A very good production and will please wherever this little actress does. Pretty spicy but they seem to like that kind. Tone, okay. Sunday, yes. Large audience appeal. Mixed class town of 3,500. Admission 20-25. T. L. Barnett, Finn's Theatre (600 seats), Jewett City, Connecticut. PEG O' MY HEART. (7,900 feet). Star, Laurette Taylor. Pleased fairly well but did not draw any people, too old. Tone, good. Sunday, yes. Poor attendance. Student and educated class town of 1,700. Admission 15-25. K. F. Van Norman, Star Theatre (350 seats), Mansfield, Pennsylvania. PLEASURE MAD. (7,547 feet). Star cast A trite story, well screened and acted. Mary Alden does best work. Will please large percentage of almost any audience. Tone good. Sunday, yes. Ninety per cent, audience appeal. Neighborhood class city of 80,000. Ad "7V Exhibitor Blues" "I suppose the life of an exhibitor is something like that of a married man — first fifty years are the hardest. "I have a benefit show scheduled for tonight, with tickets already sold — and no film! "The last train is in and I am waiting, with hair steadily curling tighter, while the exchange is seeking an inspiration, or the print. It's been such a long time I conclude it must be inspiration. "Chances are I will have to drive fifty miles through the mud for a poor substitute and then get accused of 'pttting it over on the unsuspecting public* 'It's raining, too — but the silver lining in my cloud is the fact that it never rained without stopping sometime, but once, and that's the present time. I could say a few appropriate remarks but more appropriate than nice." — Guy C. Sawyer, Town Hall, Chester, Vt. mission 10-15. M. F. Meade, Olive Theatre (450 seats), St. Joseph, Missouri. RECOIL. (6,800 feet). Star cast. A good picture that has no appeal to the general class. Would class it as 65 per cent, audience appeal. This class of picture only pleased a certain class and that class won't keep you in business. Only a program. We have found most of the Goldwyn's lack general appeal and yet they are good pictures, well done from a critic's standpoint. The audience appeal is the vital point to the exhibitor and lots of expensive pictures lack drawing power. Individually I like the Goldwyn product and they have some nice pictures with the punch in them and we like to run their pictures when we can buy them at a price to suit our house. They won't cheapen your house. Tone good. Sunday, yes. Audience appeal, 65 per cent. General class, town of 3,600. Admission, 10-20. William A. Clark, Castle Theatre (400 seats), Havana, Illinois. RECOIL. (6,800 feet). Star, Betty Blythe. A good story that was spoiled by poor acting on part of the cast and very poor direction. It dragged and was tiresome; had some of them walk out on this. Took the last half of the last reel to fade out. Tone, fair. Sunday, no. No audience appeal. Best class in the world, veterans of the World War town of 1,000. Admission 10-40. Adolph Schutz, Fort Bayard Theatre (500 seats). Fort Bayard, New Mexico. RECOIL. (7,089 feet). Star cast. Starving adventuress commits adultery by marrying rich American then leaves him to live with a crook. As punishment they are compelled to live together eventually causing them to hate each other. Woman goes back to rich American who asks her to forgive him. Real husband is killed. Adventuress and rich American fade away in a loving embrace. It is the bunk. Tone, none whatever. Sunday, no. No audience appeal. Mixed class city of 500,000. Admission 10-20. William T. Meeks, Silliman's' Murray Theatre (740 seats), Milwaukee, Wisconsin. RECOIL. (6,800 feet). Star, Betty Blythe. An interesting story for adult audience but never should have been produced. Too strong for family trade. Tone, poor. Sunday, no. Doubtful audience appeal. Family and student class town of 4,000. Admission 10-25. R. J. Relf, Star Theatre (600 seats), Decorah, Iowa. RECOIL. (6,800 feet). Star cast. Well done version of an absorbing dramatic story. Pleased extra well for us. Tone, okay. Sunday, yes. High audience appeal. Better class city of 14,000. Admission 10-35. E. W. Collins, Grand Theatre (700 seats), Jonesboro, Arkansas. RED LILY. (6,975 feet). Star, Ramon Novarro. Fate and a twisted sense of humor create a drama of vivid and enduring love which is faithfully portrayed in this vivid and not only exciting, but very interesting picture. William Noble, Capitol Theatre, Oklahoma. REJECTED WOMAN. (7,761 feet). Star cast. A very good program picture. Reuben and Nagel are very well liked here, but have seen them in better stories. Tone not so good. Sunday, no. Fair audience appeal. All classes, town of 2,000. Admission 17 cents. J. H. Felty, Red Wing Theatre (300 seats), Laurel, Maryland. RENDEZVOUS. (7 reels). Star, Conrad Nagel. A good cast in this picture but this Russian stuff simply won't get you the money. Pictures dealing with foreign affairs must be unusual or they are no good. Big picture only in footage. Tone, okay. Sunday, yes. Poor audience appeal. General class town of 3,600. Admission 10-20. William A. Clark, Sr., Castle Theatre (400 seats), Havana, Illinois. REVELATION. (8,752 feet). Star, Viola Dana. A good picture for good trade. Tone good. Sunday yes. Good audience appeal. All classes town of 2,000. Admission 17 cents. J. H. Felty, Red Wing Theatre (300 seats), Laurel, Maryland. SCARAMOUCHE. (9,600 feet). Star, Ramon Navarro. Good, but not for me. Lost money on this one. Paid too much for it. Tone, kay. Sunday, yes. Audience appeal, better class. Mixed class town of 2,714. L. S. Goolsby, Rex Theatre (460 seats), Brinkley, Arkansas. For Release in November— Now Booking w 'SSSZSSSSSSSSSSSi PRODUCERS DISTRIBUTING CORPORATION ri,.. nam ROMANCE ^nAL CHRISTIE FEATURE ^Adapted from the great 'Broadway success WHATS your wife doing? '.i Directed by SCOTT SIDNEY Harry Myers Wanda Hawley Tully Marshall Sylvia Breamer Lincoln Plumer Jack Duffy Morgan Wallace Mitchell Lewis T. Roy Barnes tsssssssssssssssssssstssss^ Season 1924-1925— Thirty First-Run Pictures