The Moving picture world (September 1924-October 1924)

508 MOVING PICTURE WORLD October 11, 1924 "Wandering Waistlines," Mack Sennett's two-reel Pathecomedy. UniversaVs Latest Shorts Are Headed by Western and Novelty UNIVERSAL is putting out a novelty reel along with the regular short product scheduled for this week's releases. It features Slim Summerville and Bobby Dunn. The comedy is called "Hello Frisco," and was taken during the recent Movie Week celebration in San Francisco. Among the celebrities who appear in the picture are Mayor Rolph of San Francisco, Antonio Moreno, Bill Duncan, Edith Johnson, Norman Kerry, Hoot Gibson, William Desmond, Hobart Bosworth, Jack Hoxie, Rin-Tin-Tin, the dog star; William S. Hart, Jackie Coogan, Bebe Daniels, Anna Q. Nilsson, J. Warren Kerrigan, Syd Chaplin, "Ham" Hamilton, "Bull" Montana, Barbara La Marr, Lew Cody, Fred Niblo, Enid Bennett, Ralph Lewis and Elliott Dexter. Among the other short product releases for the week is "Kingdom Come," a tworeel western starring Pete Morrison. It is from a story by Dorothy Rochfort and was produced by George Holt. Hal Wilson, Joey Jacobs and others are in the cast. The leading woman is Josie Sedgwick. The Universal release schedule also in cludes Chapter Two of the "Wolves of the North," the frozen north serial starring William Duncan, supported by Edith Johnson and Esther Ralston. This chapter is called "The Wolf Pack." "Snappy Eyes," a two-reel Century Comedy featuring Wanda Wiley, and Issues No. 81 and 82 of the International News, containing the latest news events of the day as well as several striking and exclusive subjects, also are among the Universal short product releases for the week. Camera Work Completed Photography has been completed on "Jazz Parents," William A. Seiter's new production at Universal City, which has gone to the cutting room for final editing. The story, a society mystery play, lavishly staged, features May McAvoy and Jack Mulhall. Among the players are Myrtle Stedman, Barbara Bedford, Alec B. Francis, Ward Crane, George Fawcett, Marie Astaire, Joe Singleton, Ellison Manners and William O'Brien. Warner Exploiteers Win New Commercial Tie-ups THE importance of the commercial tieup as a means of widespread publicity for the exploitation of a screen production has been recognized for some time now in the motion picture industry. One of the pioneers in this line is the Warner organization, which has developed the mercantile cooperative medium to a highly effective and efficient point. In addition to the many high grade concerns now using Warner Bros, material for their window and newspaper displays, such as U. S. Rubber Co., Westinghouse Electric, Hohner Harmonica, Ingersoll Pencil, Van Houten's Cocoa and Dr. Posner Shoes, Lon Young of the Warner office has now lined up three new concerns having national distribution who will carry Warner Bros, pictures and copy in their window display material and also in magazine and newspaper advertising. Monte Blue and Marie Prevost are featured in an elaborate cut-out window display about 3x5 feet in size advertising Glovers Imperial Scalp Treatment. The initial shot in a gigantic advertising campaign for the Allbright Rotary Wedge Tooth Brush will also feature stars from the Warner studios in a full page four-color newspaper Sunday supplement ad. A beautiful and delicate line of window material is being made up also by the Mignon Perfume Spray Company, in which Louise Fazenda, Marie Prevost, June Marlowe, Pauline Frederick and other feminine luminaries from Warner Bros, are shown. In addition to this an entirely new method of merchandising millinery is being evolved by the L. W. Marks Company to introduce "Joyon" hats. This plan originated by Lon Young and L. Epstein to the millinery trade. Sign Company Suit Mortimer Norden Claims Piccadilly Signs Infringe Patent The Norden Company, prominent in the electric sign field, has issued the following statement : "Bill of complaint has been filed in the United States District Court for the Southern District of New York to restrain Lee Ochs, as proprietor of the new Piccadilly Theatre, 52nd Street and Broadway, from operating the signs erected on the marquees on the front of the theatre, upon the grounds that these signs embody the Norden patents. "The court has issued an order that both parties must appear before the court on Tuesday next, the 30th inst., and show cause why an injunction should not be filed at once, preventing them from using the sign. "The Norden Company represents that the sign was built by Murphy & Brodie from sketches, plans and specifications submitted by the plaintiff company to the defendant Ochs, at his request; that the sign is composed of a certain type of individual electrically lighted letter, on which their inventor, Mortimer Norden, as president of the Norden Company, holds basic patents, and that although due notice of these facts was given to the defendant Ochs, he gave a contract for the erection of the sign to Murphy & Brodie, who built and installed it in defiance of the patent laws of the United States. "The prominence of both parties lends interest to the action. The Piccadilly is the first large motion picture house to be built between Herald Square and Columbus Circle in many years. "Mortimer Norden is prominent in the electric sign field. He designed and built the first of the huge, animated, spectacular signs that created the "Great White Way"; the famous "Corticelli Kittens" and Budweiser "Chariot Racers" among others. He was the inventor of the Talking Sign and built the Mary Pickford "Dorothy Vernon" castle on the Criterion, as well as the present "Ten Commandments" signs which replaced that novelty. "A sign of the type involved was previously erected by the Norden Company on the Costello Theatre, also owned by Mr. Ochs. Other current signs of this type include the Liberty's "Thief of Bagdad" and the original "Ten Commandments" sign on the Cohan Theatre marquee. "As the inventor and patentee of more than a score of sign and electrical advertising devices, Mr. Norden declares he will push his fight on all infringements."