The Moving picture world (November 1924-December 1924)

44 MOVING PICTURE WORLD November 1, 1924 Sunday, yes. Weak audience appeal. Mixed class, town of 1,000. Admission 10-25, 15-35. H. H. Hedberg, Amuse-U Theatre, Melville, Louisiana. LOVE NEVER DIES. (6,751 feet). Star cast. Not much to it. Some thrills, but when that's said all's said, as the story is chopped a-nd no ending anywhere to story. Tone, no. Sunday, no. Good audience appeal. Country and town class, town of 500. Admission 10-20. W. F. Denney, Electric Theatre (300 seats), Lowry City, Missouri. MAN OF ACTION. (5 reels). Star, Douglas MacLean. A fast-moving story that pretty well held the interest of the gang from start to finish. Some said it was better than "The Sunshine Trail." Tone good. Good attendance. Henry W. Nauman, Moose Theatre (700 seats), Elizabethtown, Pennsylvania. MEANEST MAN IN THE WORLD. (6,000 feet). Star, Bert Lytell. A good picture and Is suited for the star. Pleased a good crowd on a Sunday night. Tone good. Sunday, yes. Good audience appeal. All classes. Admission 10-13. F. E. Wheeler, Strand Theatre (280 seats, Scotland, South Dakota. OLIVER TWIST. (7,000 feet). Star, Jackie Coogan. This is not quite the kind of picture for Jackie, but I had a good crowd the first night; the second it rained, so don't know what I would have done; but Jackie always draws for me. Small town and farmers, town of 600. Admission 10-20, 10-30. H. W. Batchelder, Gait Theatre (175 seats), Gait, California. OMAR THE TENTMAKER. (8.090 feet). Star, Guy Bates Post. I booked this one for my own benefit and paid for it. A wonderful picture, but my type audience doesn't care for this class of production. Tone fine. Sunday, yes. Audience appeal, sixty per cent. Farmers, fishermen, town of 600. Admission 10-25. C. C. Klutts, Glades Theatre (200 seats), Moore Haven, Florida. PAINTED PEOPLE. (5,700 feet). Star, Colleen Moore. They better watch this little star or she will carry off the prize some day. Picture first class. They all fall for Colleen. Tone good. Sunday, yes. Audience appeal, one hundred per cent. Business and farming class, town of 2,200. Admission 10-25. A. F. Jenkins, Community Theatre, David City, Nebraska. PECK'S HAD BOY. (6,000 feet). Star, Jackie Coogan. A picture a little old but good and will please any audience as the title has a wonderful drawing power. Play it and see the kids come. Tone fair. Sunday, yes. Good audience appeal. Country and town class, town of 500. Admission 1020. W. F. Denney, Electric Theatre (300 seats), Lowry City, Missouri. PERFECT FLAPPER. (7,000 feet). Star, Colleen Moore. Played to capacity business every night. Business good entire week. Tone satisfactory. Sunday, okay. Very good audience appeal. G. A. Kinemer, Arcade Theatre, Jacksonville, Florida. PERFECT FLAPPER. (7,000 feet). Star, Colleen Moore. The most pleasing Colleen Between Ourselves A get-together place where we can talk things over Successful business is always built on good will. Good will means trust and confidence, faith in the business man's word on the part of the customer. But the picture producer is up against something no carpet or wall paper salesman has to buck: he can't let the eventual consumer "look before he buys" and he can't tell how YOUR audience is going to like his pictures. His salesman acts in good faith when he says, "The Yellow Terror" is a picture you can't lose on : That's what he hears from the big city premiere. You book "The Yellow Terror" and it does a flop. Box office looks sick. All your town crosses the street when it sees you coming. And yet the same producer's "Golden Fear" may have made you money. Your only safe guide-post is the tip these generous exhibitors send to this dependable tip department. Your only way to thank them is to send tips on your own hook. VAN. Moore picture I have ever shown. It has comedy, dramatic Incidents, and teaches a fine lesson in an unobtrusive way. Everyone who sees it is a booster for it. The advertising accessories and title are both good. Tone okay. Sunday, yes. Extra good audience appeal. All classes, town of 3,000. Admission 10-30. M. W. Larmour, National Theatre (450 seats), Graham, Texas. PERFECT FLAPPER. (7,000 feet). Star. Colleen Moore. Best thing by far she ever did. Better than "Flaming Youth." Everyone liked it and It got more money than "Secrets" and was better liked. Cost us not half as much money. Colleen Moore possibly our biggest star. She is a real safe bet. Tone extra good. Sunday, yes. Good audience appeal. Best class, city of 10,000. Admission 10-20. Ned Pedigo, Pollard Theatre, Guthrie, Oklahoma. PONJOLA. (7 reels). Star, Anna Q. Nllsson. Bood picture but did not come up to expectations. Did not draw. Tone good. Sunday, yes. Audience appeal, seventy-five per cent. Small town class, town of 1,369. Admission 10-20-25-30-35. S. G. Harsh, Princess Theatre (259 seats), Mapleton, Iowa. THOSE WHO DANCE. (7,500 feet). Star cast. A fine picture on the bootleggers and the hootch hounds. The title does suit the picture. Did not have a very good crowd. Will have it booked again. D. D. Purcell, Muse-U Theatre, Cortez, Colorado. TWENTY -ONE. (6,560 feet). Star, Richard Barthelmess. For the first time in this star's history he failed to please our patrons. It's a flop. Tone poor. Sunday, no. Audience appeal, not much. Better classes, city of 14,000. Admission 10-35. E. W. Collins, Grand Theatre (700 seats), Jonesboro, Arkansas. WHEN A MAN'S A MAN. (6,910 feet). Star, John Bowers. This is a wonderful picture; played for three days to a full house each night. John Bowers is liked here by all. D. D. Purcell, Muse-U Theatre, Cortez, Colorado. WHY MEN LEAVE HOME. (8 reels). Star, Lewis Stone. Will attract unusual comment and attendance and should please any audience. Tone could be Improved upon. Sunday, no. Good audience appeal. College town class, town of 4,000. Admission 10-25, 10-40. C. W. Cupp, Royal Theatre (400 seats), Arkadelphia, Arkansas. WHY MEN LEAVE HOME. (8 reels). Star, Lewis Stone. Splendid. Can't go wrong on this one. Tone good. Sunday, yes. Good audience appeal. Mixed class, town of 3,775. Admission 10-20-25. Wahl & Worcester, Kll Kare Theatre (579 seats). Wood River, Illinois. WITHIN THE LAW. (8,074 feet). Star, Norma Talmadge. A very, very good picture. For me, the most entertaining picture with Norma Talmadge since "Smllin' Through." Why doesn't Miss Talmadge stick to this type of picture, rather than the costume plays? The supporting cast is exceptionally well chosen. Received many nice comments on this picture. Used slide, window cards, boards and mailing list to draw extra good crowd at increased admission. Suitable for Sunday. Print was poor. Guy C. Sawyer, Town Hall Theatre, Chester Vermont. WOMAN ON THE JURY. (7,331 feet). Star cast. A very good picture with an all-star cast. D. D. Purcell, Muse-U Theatre, Cortez, Colorado. Fox BLIZZARD. (5,890 feet). Star cast. A foreign-made picture with some good scenic effects. Not a good cold weather picture. Pleased fairly well. Tone okay. Sunday, yes. Average audience appeal. All classes, city of 14,000. Admission 10-25, 10-36. E. W. Collins. Grand and Liberty theatres (700500 seats), Jonesboro, Arkansas. CUPID'S FIREMAN. (5,000 feet). Star, Buck Jones. Though I just received a letter from Fox bawling me out for reporting unfavorably on their new spectacle, "Dante's Inferno," and it doesn't make me feel friendly, I have to report favorably on this picture. It is one of the best Buck Jones has made, I think, in spite of the fact that he doesn't play western In this. Good story and plenty of thrills. General class, town of 3,200. Admission 10-20-30. Charles Lee Hyde, Grand Theatre (500 seats), Pierre, South Dakota. CUPID'S FIREMAN. (5,000 feet). Star, Buck Jones. Others have done this style picture so much better that It does not measure up to expectations. Ordinary program stuff. Tone okay. Sunday, no. Audience appeal, sixty-five per cent. Neighborhood class, city of 80,000. Admission 10-15. M. F. Meade, Olive Theatre (450 seats), St. Joseph, Missouri. EXILES. (5 reels). Star, John Gilbert. My patrons seemed to like this one. Business fair. Town and rural class, town of 2,500. Admission 10-25. S. H. Rich, Rich Theatre (450 seats), Montpelier, Idaho. EYES OF THE FOREST. (5 reels). Star. Tom Mix. Very good picture and pleased all For Release in November — Now Booking PRODUCERS DISTRIBUTING CORPORATION &0MANCX ^AL CHRISTIE FEATURE (_Jdapeed from the great 'Broadway success WHATS YOUR WIFE DOING? Season 1924^925— Thirty First -Run Pictures Harry Myerj Wanda Hswity TuDy Marshall Sylvia B reamer Lincoln Plumer Jack Duffy Morgan Wallace Mitchell Lewis T.Rpy Baraej