The Moving picture world (November 1924-December 1924)

STRAIGHTfixm €e SHOULDER REPORB A depafqtMent FOR. THE INFORMATION OF EXHIBITORS EDITED BY A. VAN BUREN POWELL Associated Exhibitors WHY GET MARRIED? (6 reels). Star cast. A real good picture; just the same old thing:, a love story. Will do for most houses. Tone good. Sunday, yes. Good audience appeal. Working class, city of 14,000. Admission 1020. G. M. Bertling, Favorite Theatre (187 seats), Piqua, Ohio. F. B. O. AFTER THE BALL. (6,500 feet). Star cast. This is a splendid picture for Sunday. A good moral lesson and pleased everybody. Used paper and lobby. Good attendance. Roy I* Willman, Victory Theatre, Shawnee, Oklahoma. ALIMONY. (7 reels). Star cast. Fair picture. Poor business. Weak audience appeal. Middle class, city of 40,000. Admission 2635. C. D. Buss, Star Theatre (400 seats), Easton, Pennsylvania. ALIMONY. (7 reels). Star, Warren Baxter. A good dressed-up picture that tells a good story of every-day life among the upper class. Drew well for one day and pleased. Tone, yes. Sunday, yes. Fair audience appeal. General class, town of 3,600. Admission 10-20. William A Clark, Sr., Castle Theatre (400 seats), Havana, Illinois. AMERICAN MANNERS. (5,200 feet). Full of action. Kept them guessing. Good comedy and thrills. Used paper and lobby. All classes. Roy L. Willman, Victory Theatre, Shawnee, Oklahoma. DAMAGED HEARTS. Star cast. This Is a different picture from the regular one and is a good one. Pleasing to all classes. Used paper and lobby. Good attendance. All classes. Roy L. Willman, Victory Theatre, Shawnee, Oklahoma. FIGHTING SAP. (5,738 feet). Star, Fred Thomson. A good picture but not as good as some of his others. We played this picture with a "Gump" comedy, "What's the Use?" on Saturday and it simply pleased one hundred per cent, and drew well. Here's to Fred: Hope you will soon be able to make the other seven pictures on your new contract and takes the blues out of the small exhibitor. They all should use your pictures. Simply can't go wrong with them. General class, town of 3,600. Admission 1020. William A. Clark, Sr., Castle Theatre (400 seats), Havana, Illinois. FOOLS IN THE DARK. (7,002 feet). Star These dependable tips come from exhibitor* who tell the truth about pictures to help you book your program intelligently. "It is my utmost desire to serve my fellow man," is their motto. Use the tips; follow the advice of exhibitors who agree with your experience on pictures you both have run. Send tips to help others. This is your department, run for you and maintained by your good-will. cast. Was rather disappointed with this one as I had been led to believe it was an uproarious comedy-drama. My patrons were not enthusiastic about it either. Would call it an average program picture. Tone all right. Sunday, yes. Fair audience appeal. Residential class, town of 1.200. Admission 10-25. John McGill. Liberty Theatre (250 ■eats), Port Orchard, Washington. LULLABY. (7.179 feet). Star, Jane Novak. Although this picture is rather depressing, It is a wonderful production and wonderful acting. Glad we showed it. Very sad. Fair moral tone. Hardly suitable for Sunday. Strong audience appeal. Small town and farming class, town of 800. Admission 1025. Welty & Son, Mid-Way Theatre (600 seats). Hill City, Kansas. GALLOPING GALLAGHER. (4,700 feet). Star, Fred Thomson. A very good western picture. However, not as good as some Thomson pictures I have shown. Town and country class, town of 900. Admission 10-30. Charles L. Nott, Opera House Theatre, Sutherland, Iowa. MAILMAN. (7.160 feet). Star, Ralph Lewis. As good a picture as one would wish for. Different from most of pictures and has a good heart story. Tone good. Sunday, yes. Very strong audience appeal. Small town and farming class, town of 800. Admission 10-25. Welty & Son, Mid-Way Theatre (600 seats). Hill City, Kansas. MAILMAN. (7,160 feet). Star, Johnny Walker. A dandy picture. Certainly pleased them all. It is what I would call a one hundred per cent audience picture. Tone good. Sunday, yes. Fine audience appeal. Farming class, town of 800. Admission 15-25. A. B. McCullough, Community Theatre (260 seats), Neosho Falls, Kansas. NEGLECTED WOMAN. (6,265 feet). Star cast. Featuring Seena Owen, with a good cast, liked by everybody. Sunday, yes. Used paper and lobby. All classes. Roy L Willman, Victory Theatre, Shawnee, Oklahoma. ON TIME. (6,030 feet). Star, Richard Talmadge. Audience liked this one. Tone all right. Sunday, yes. Good audience appeal. Residential class, town of 1,200. Admission 10-25. John McGill, Liberty Theatre (250 seats). Port Orchard, Washington. YANKEE MADNESS. (5,680 feet) .Star, George Larkin. A fair program picture. Should please in houses where they want action. This picture is full of action. Print good. Sunday, no. Fair audience appeal. All classes in big city. Admission ten cents. Stephen G. Brenner, Eagle Theatre (298 seats), Baltimore, Maryland. First* National GALLOPING FISH. (6 reels). Star cast. This failed to please the majority and we had many adverse criticisms. Sunday, no. Agricultural class, town of 1,200. Admission 10-25. L. M. Zug, Rlalto Theatre (380 seats), Jerome, Idaho. HOY OF MINE. (7 reels). Star, Ben Alexander. Truly a very good production. Alexander very popular here since "Penrod and Sam." Some good comedy and some rather "touching" scenes in it. A good picture for any exhibitor to play. Tone excellent. Sunday, yes. Audience appeal very good. Suburban class, town of 2,000. Admission 10-30. H. Warren Rible, Mayfleld Theatre (210 seats), Mayfleld, California. BRIGHT SHAWL. (7,500 feet). Star cast. A fair drawing card but pleased those who saw it. Tone good. Sunday, yes. Good audience appeal. All classes, town of 2,000. Admission 10-30. H. L. Lloyd, Colonial Theatre (400 seats). Post, Texas. DADDY. (5,738 feet). Star, Jackie Coogan. This is a good one. Had a full house. All were pleased. Don't fail to buy this one, for prices are right. Tone good. Sunday, yes. Audience appeal, one hundred per cent. All classes, town of 806. Admission 10-20. W. C. Herndon, Liberty Theatre (260 seats), Valliant, Oklahoma. DANGEROUS AGE. (7,204 feet). Star cast. One that will get them talking and is a dandy to put over and please. Tone good. Sunday, yes. Audience appeal, ninety-five per cent. Country class, town of 900. Admission 10-25, 10-35. W. F. Haycock, Star Theatre (253 seats), Callaway, Nebraska. DANGEROUS AGE. (7,204 feet). Star, Lewis Stone. This is a very good picture. Pleased all but one. Think he is around the age of forty. Tone good. Fine audience appeal. Farming class, town of 800. Admission 1525. A. B. McCullough, Community Theatre (250 seats), Neosho Falls, Kansas. FLOWING GOLD. (8,005 feet). Star, Anna Q. Nilsson. A fair picture which ought to please the average audience and do a fair business most anywhere. A little too long:, however. L. O. Davis, Virginia Theatre, Hasard, Kentucky. FOR SALE. (7,840 feet). Star, Claire Windsor. Good society drama. Pleased all. Drew average business. Tone okay. Sunday, yes. Audience appeal, high class. All classes, town of 4,000. Admission 10-20-25. C. T. Melsburg, Opera House (600 seats), Harrodsburg, Kentucky. HER TEMPORARY HUSBAND. (6,723 feet). Star, Owen Moore. I didn't think much of this and I think my audience shared my Prints in All Exchanges — Now Booking PRODUCERS DISTRIBUTING CORPORATION HELENE CHADWICK> Prodwtdbji EASTERN PRODUCTIONS INC Season 19241925— Thirty FirstRun Pictures