The Moving picture world (March 1925-April 1925)

706 MOVING PICTURE WORLD April 18. 1925 De Mille Signs Jetta Goudal; 'Coming of Amos, 9 Her 1st Film JETTA GOUDAL, one of the shining lights under the Paramount trade mar:; and whose contract still has some time to run with that organization, has gone over to the De Mille forces according to an official announcement from the De Mille studio. The announcement does not state how the contractual barriers were overcome, but it is a fact that Miss Goudal's contract with De Mille went into immediate force yesterday and her first picture under his independent banner will be in the leading role opposite Rod La Rocque in "The Coming ot Amos," a drama Gorgeous For ON April 17 the Paramount production of Gloria Swanson in "Madame SansGene," which was produced in France, will be launched to the world at the Rivoli Theatre, New York, where plans have been perfected to make this the most magnificent premiere ever accorded a motion picture or legitimate production on Broadway. Seats are selling at the Rivoli box-office at $5 each for the opening night. For the first time in the history of the Rivoli, with the exception of the heatless Mondays during the coal famine, the house will be closed the day before opening in order to make all arrangements for the opening night. The greatest effort ever made at the Rivoli in the form of electric light advertising will be the name of the star spelled out across the front of the theatre in letters eight feet high. The Norden Sign Company, which built the sign, state that it is the largest electric name sign for a star that has ever been displayed on Broadway. At the entrance to the theatre, covering the entire area under the canopy, will be a thickly cushioned blue carpet with the crest of Napoleon worked in gold in the center. This will he strewn with flower petals. Inside of the Rivoli the entire promenade will be re-decorated in Empire period furniture. Objects of art such as chairs, tapestries and personal ornaments of the Napoleonic era will be displayed. Two of the larger tapestries brought from France will be displayed on either side of the stage. Hugo Riesenfeld, who is directing the presentation, is arranging for two wax tableaux, one to show Gloria as the laundress and the other as the duchess. These will be arranged artistically on one side of the promenade. Three young girls selected for looks, as well as efficiency, costumed in the Empire period, will distribute souvenir programs on the opening night and assist the ladies with wraps. As Gloria Swanson and her husband, the marquis, will be present, special attention will be given the box they will occupy. Lights will be set to flood the box for their entrance and it will be banked with cut flowers. All the loges will be draped in the Napoleon colors of blue and gold. Over the arch of the proscenium there will be a huge seal of Napoleon tization of Wm. J. Locke's famous novel of the same title. Jetta Goudal made a distinct personal hit in "The Bright Shawl," "The Green Goddess" and "The Spaniard," and was slated for early stellar honors by Famous Players-Lasky. Prior to entering motion pictures, Miss Goudal had a brilliant stage career, scoring in such New York stage successes as "The Elton Case," "The Hero," and "Simon Called Peter." Paul Sloan, recently signed by Mr. De Mille will direct "The Coming of Amos." consisting of the familiar initial "N" under a coronet. Doctor Riesenfeld, who is now rehearsing the musical score, has augmented the Rivoli orchestra to sixty pieces. On the Seventh avenue side of the Rivoli building the largest American flag in the world will be hung down from the roof. This flag is so big it will almost cover the entire side of the building. French and American flags will be used inside and outside of the theatre, not only because the story of "Madame SansGene" is French, but because it was through the co-operation of the French Government with Paramount that the production was successfully filmed in France. THE latest and most novel invention in the motion picture field comes under the heading of "music in the theatre," for the device, according to an announcement from the Cameo Music Company, of New York City, Inc., is "the Mintz Conductor's guide attachment for motion picture musical scores." M. J. Mintz is the inventor. In the statement, the Cameo officials say, in part: "With the 'Mintz' Conductor's Guide Attachment, the orchestra leader, or single musician, need not have the slightest concern with regard to the irregular running of the picture, missing titles or scenes, or eliminations in the film from any cause whatsoever. "How often have you heard musicians complain about the original and compiled scores they are compelled to play with some of the bigger pictures? It is comparatively safe to say, they find fault with nearly every one, not from the stand-point of the music contained in the score, but from the irregular and uncertain endings at the cues, where the musical numbers are to be changed. "Were a film, after a few screenings, to remain in the same condition it was when the score was prepared, the musician would JETTA GOUDAL Weiss Bros. Announcement Kerman Films, Inc., to Handle Popu lar "Westerns" in N. Y. and N. J. Field Louis Weiss, managing director of Weiss Brothers' Artclass Pictures Corp., announces that Kerman Films, Inc., of 729 Seventh Avenue, are now handling both the popular Buffalo Bill, Jr., and Buddy Roosevelt series of eight five-reel action-stunt features for Greater New York and Northern New Jersey. Harry Danto, who originally distributed these fast-moving thrillers in this territory, by arrangement with Weiss Brothers, turned over all prints and accessories on both series to Kerman Films, Inc., early last week, together with all contracts for future bookings on these favorite, young riding stars. experience no difficulties, but since motion picture film is only celluloid, the footage is sure to decrease from time to time, due to breaks, cracks, ragged sprocket holes, patching, etc; the music score, however, remains intact, which obviously does not permit of a smooth and satisfactory performance. Now, however, the remedy has been found and the problem solved, and undoubtedly no film company, from this time forth, will have a complete music score made for any big picture without using the 'Mintz' Conductor's Guide Attachment in connection with it. "This remarkable improvement was conceived by M. J. Mintz, the originator and patentee of the 'Thematic Music Cue Sheet' which has proven such a boon to motion picture musicians, and which is being distributed by all the prominent film companies. "Mr. Mintz, a thorough showman and accomplished musician, with thi6 'Thematic Music Cue Sheet' for one purpose, and his 'Conductor's Guide Attachment' for another, has given to the motion picture industry, the two greatest aids toward the ultimate perfection in musical accompaniment to the picture that has ever been know." Premiere Planned Gloria s Latest Film New Conductor's Attachment For Musicians In Theatres