The Moving picture world (July 1925-August 1925)

40 M O V I A > G PICTURE WORLD July 4. 1925 Innocence Stills Fine for Barbers Universalist Davis, of St. Louis, had all the barber shops he wanted when they played Dangerous Innocence at the Kings and Rivoli theatres. It was not a question of what he could get but of which he wanted, and he did it all with cards prepared from the regulation stills. A Universal Release THE BARBERSHOP CHORD The selling line appears at the top in "What happens when a girl bobs her hair?" and the answer seems to be that she gets married to a handsome young naval officer, for the set of stills show Laura La Plante in her youthful innocence, getting her hair cut and a clinch. You could not place a stronger argument before the few still unbobbed girls, and the barber shops and the beauty parlors literally eat it up. If you have the picture coming, lay in some of the stills. The house angle was to stress the fact that Miss La Plante was born in St. Louis Production Hints from Edward L. Hyman Managing Director, Mark-Strand Theatre, Brooklyn COLLEEN' MOORE in "The Desert Flower," the First National production, was surrounded by a program of five additional incidents. Four of these were musical presentations and the other was the customary Topical Review, making altogether a very well balanced show. The running time of "The Desert Flower" was 1 hour and 26 minutes, and the usual eight minutes for the Topical Review. The four musical presentations requiring 30 minutes, brought the full show up to 2 hours and 4 minutes. The overture was selections from "The Bat" by Johann Strauss and played by the Famed Mark Strand Orchestra with the following lights : 2 medium amber floods on orchestra from dome ; light green and light blue ceiling spots reflecting through the trees covering the transparent windows at either side; new purple spangled curtains closed across the production stage lighted by four lemon arch spots and green foots. The large stage was in green foots and blue borders. Eight minutes for this overture. Harry Breuer, xylophonist of the orchestra, was incident No. 2 and played "Opera a la Carte," giving his conception of how the operas should be played in ragtime. He played from his accustomed place in the ensemble, under a medium blue spot from the dome. Two blue floods on the orchestra from the balcony. Blue and light green ceiling spots reflecting through the trees and covering the transparent windows at either side as in the overture. The purple spangled curtains still closed across the production stage. Four minutes for this solo. A most pretentious stage number was "Indian Love Lyrics," from the "Garden of Kama," set to music by Amy Woodford Finden, and 8 minutes long. The set was origental, with minarets, mosques, temples in front of a starlit sky and a very large moon. Highly colored pillows and various oriental props were used. A baritone as the reconteur seated left of stage, reciting first verse of each song while the introduction to the number was played by orchestra. A baby spot reflecting on this singer dimmed off as he concluded his readings. The selections were "Less Than the Dust" by a contralto; "Till I Wake," sung by a soprano; and the "Kashmiri Song," "Pale Hands I Love," by a tenor. Nine deep blue box lamps gave a fine depth to the sky drop and small electrical bulbs in the sky drop for the stars, presented a very realistic effect. Spots used were light blue, light green, orange and magenta; large stage in blue and ceiling in mass of light blue and light green reflecting ihrough transparent windows. Two violet floods on the orchestra from the dome. After the Topical Review, with its speJ cially scored music, and immediately pre-< ceding the feature photoplay, "The Desert Flower," came another elaborate stage presentation programmed as "Garland of Roses.* For this scene 3 rose covered arches with! large door at center were used. Two of the) arches on the extreme ends of stage joined] the center arch and gate by means of balus-j trade, hedge, and rows, and backed by black cyclorama, giving it a most pleasin effect, that of a mid-summer garden. Afte each selection a complete change of light in; was used. The sequence of the incident wa: as follows: "Rose Marie." danced by the ball let; "Mighty Lak' -i Rose" by soprano* "Rose of My Heart," as a duet by baritone* and contralto; "Rose of Washington" anl other dance by the ballet; "Red Rose" a tenor solo ; and "Roses of Picardy" by sol prano and contralto. The organ recessional was a selection front "Aida" bv Verdi. and spent the first nine or ten years of her life there. All of the papers gave spreads to stories with Hollywood date lines, and it helped business at a time when St. Louis needed every business help. Ever put in a nice, sunny June day in St. Louis? Then you know what we mean. Bannered Jax Among his other stunts for Old Hom| Week, including street car dash signs ani spare tire cards, Guy Kenimer, of the Arcadl Theatre, Jacksonville, used banners aero* the streets reading "This is Old Home Week.' •V— 1 * I «OW SHOWING 9*rfc thai-ley's 1 A Producers' Distributing Release _••«, » t-t>t? i itti c pnrif a R If AN EFFECTIVE DESIGN FOR CHARLEYS AUNT FROM THE CAPITOL THEATRE, LITTLE ROCK., AKK.. R. T. Newton get, unusually good effect, on hi. front, though the front it.elf ha. little b*,Ond ^T^f^ *J£ "^ySlow or color combination, on hi. di.play., but we would like to bet that the checkered effect (°n S b h d «o o«riook. blue and white, probably the former. At any rate, he offered an announcement that would be hard