The Moving picture world (November 1925-December 1925)

74 MOVING PICTURE WORLD November 7. 1925 Hook Your Betty Bronsons to Bluebird Aprons Shadow Panel Makes Nice Lobby Display Several managers have worked shadow panels in their lobby displays to bring in some sinister figure, but here is a straight display which C. B. Stiff planned for the Imperial Theatre, Columbia, S. C, on Kiss Me Again. A -Warner Bros. Release SHADOWY SHAPES The lower picture is a straight photograph, but the heads of the man and woman in the upper section are cutouts mounted behind gauze, each with a flasher. These were so timed that first one and then the other head would flash, then both together, and repeat. It built a nice extra business for a very small investment. Still Scores The nanie-in-the-classified-ads stunt was worked by the Lyric Theatre, Lima, Ohio, to the same old results when it played East Lynne. The newspaper told all about the time-honored play, free for nothing, and it cost the theatre half a dozen passes a day — singles, at that. Shot Pretty Qirls for Pretty Ladies Raymond Jones, publicity man for the Melba Theatre, Dallas, Texas, adapted the street photograph stunt to advertise Pretty Ladies. He put a cameraman on the street to shoot all the pretty girls he saw. The prettiest of each day's catch was printed in the Journal and the owner of the face received $5 and four tickets on calling at the newspaper office. The stunt was worked for nine days, and had the entire town talking about the idea and the play. This was started here in New York some years ago and has been working nicely ever since. Only the prettiest girls really are photographed, but the shrewd cameraman will take plenty of blank shots to interest as many as possible in the contest. Paged the Stars When the Temple theatre, Toledo, played Secrets of the Night, Andy Sharrick, Universalist, dropped in to see if he could help. He devised a float to trail the Eagles parade, held during a convention. A pretty girl rode on a truck containing a black box. She threw out cards with the statement that the secrets of the night were contained in the box with "Ask the Eagles ; they know." Waiting for the train, the station was crowded with people waiting to see the delegations arrive. Chartering two red caps for half a dollar apiece, he had them page Virginia Valli, Laura La Plante and Reginald Denny. The crowd got the idea the film stars must be in the crowd and the Eagles were forgotten for the time being. OltATION Bluebird Apron' Co»U' hi Bhid^Apronl Qmtp in See "^Vbt So Long Ago. A Paramount Release TIEUP CARDS ON BETTY BRONSON APRONS ON TWO PLAYS The Golden Princess and Not So Long Ago are advertised through a hook to the Betty Bronson aprons. It's the same apron, but presumably a new card will issue for each title as released. Just one of the many hook-ups Claud Saunders has planted.