The Moving picture world (November 1925-December 1925)

106 MOVING PICTURE WORLD November 14, 1925 Somethin Keep Riesenfeld on Broadway DR. HUGO RIESENFELD has resigned as managing director of the Rivoli, Rialto and Criterion Theatres. Whatever his plans, Hugo Riesenfeld should not be permitted to leave Broadway. He belongs to Broadway. He is as much a part of Broadway as the lights that make it the world's most famous Mazda Mall. They tell us that it is lonesome up on the PEAKS of success. Not many folks to talk to. And those you CAN talk to not very human. You know, the kind of guys who have the first dollar they ever earned framed on the wall. Hugo Riesenfeld is on a peak, but it is NOT lonesome up where he is. Because he talks the language of entertainment and millions climb up EASILY to listen to him. t> INCE Dr. Riesenfeld came to the Rialto ten years ago O thirty million people have paid to see pictures as he presented them in the theatres under his direction. You cannot be a swivel chair director and bring them in like that. Riesenfeld's doctors and his family have told him that there is such a thing as an eight hour day. It has been the exception where Riesenfeld has not done TWO eight hour days in one swing around the clock. What you can do in the marble palace on Broadway and the stucco house on Main Street are identical. You either GET somewhere or you don't. Every showman may not have the staflf which Riesenfeld has. But with the tools he DOES have he can WORK just as Riesenfeld has. Broadway is pretty well filled up with first run houses. Any one who thinks there is no competition on Broadway is out of focus. But it takes more than bricks, mortar and films to make a picture theatre a productive investment. It takes showmanship. Riesenfeld has it. Put Riesenfeld in Bellaire, O., or Painted Post, Nev., and he will make just as fine a success as he has on Broadway. But Broadwav is his playground. Broadway is his showground. For SOMETHING that is CONSTRUCTIVE: —Keep Riesenfeld on BROADWAY. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^ Moving^ P Ic tiir-e WORLD EDITOR WILLIAM J. REILLY Published Weekly by CHAL.MERS PUBLISHING COMPAM, B16 Fifth .\venue. New York, N. Y. Telephone: Murray Hill lGlO-1-2-3. Member Audit Bureau of Circulations. John F. Chalmers, president; James P. Chalmers, Sr., vice-president: Alfred J. Chalmers, vice-president; Eliza J. Chalmers, secretary and treasurer, and Er\ In L. Hall, business manager. Branch Offices: Joseph Esler, 5434 Glenwood Avenue, Chicago; W. E. Keefe, 6404 Sunset Blvd., Hollywood. Cal. Managing Editor — John A. Archer. Circulation Manager — Dennis J. Shea. Subscription price: United States and Its possessions, Mexico and Cuba. $3.00 a year; Canada, J3.50; foreign countries (postpaid), $10.00 a year. Copyright, 1925, Chalmers Publishing Co. Copyright throughout Great Britain and Colonies, under the provisions of the Copyright Act of 1911. (All rights reserved.) Other publications: Clne-Mundial. Published in Spanish and circulating in all Spanish speaking countries of the world. Technical Books. VOLUME 77 <f^^^^^t>5 NUMBER 2 g That Is Action — the Best Loud Speaker E\ ER since press books and exploitation books were published, publicity and exploitation men in New York have said to the exhibitor: "Tie up with THIS." And "Hook up with THAT." SUGGESTION is all right. DOING IT YOURSELF is better 3'et. In the press book of "The Last Edition," an Emory Johnson production for F. B. O., Nat Rothstein laid out a stock "last edition" for exhibitors to use as a "final edition" for their local newspaper, explaining that the exhibitor could localize the miniature paper in a way to get the best results. A good piece of advertising SUGGESTION. THEN Nat went out and DID IT HIMSELF. On election day in New York he put newsboys on the streets with a "last edition" of his own. Starting early in the morning these boys gave New York the scarehead news "WALKER WINS," and advertised the local showing of "The Last Edition." Jimmie Walker won, the saints be praised, as every one knew he would, including Nat Rothstein. .•\CTION is the best loud speaker in the world. That's ACTION. That is DOING something CONSTRUCTIVE. What's RIQHT with the Movies WHAT'S RIGHT with iht movies? It is a pleasure to write itthe CHRISTIE BROTHERS. In olden days majesty was surrounded with the HOKUM dictum, "The KING can do no wrong." The rate of exchange on the kingly crown has fallen low. The head that used to be uneasj under a crown is now glad to ease under a Stetson. But we'll gamble that if we were to propose: "The CHRISTIES can do no wrong," there would be joy in every movie Mudville from coast to coast. There is something about these men that makes vou LIKE them, ADMIRE them, TRUST them. To meet Al and Charlie Christie is to know a couple of PERSONABLE gentlemen, who talk PLEASINGLY of GOOD things. Fourteen years ago these brothers made the FIRST picture in Hollywood. In an orange grove where a HOTEL of theirs now stands they shot three hundred feet of PICTURE for Nestor. When the) packed their negative into that orange grove they probably did not pack an inch more than three hundred feet. Well, you're either played or seen "Charlie's Aunt," so \ ou know how they shoot 'em now. The Christie brothers today are producing for Educational twenty-eight two-reel comedies under the brand name which they have made stand for clean entertainment. They ()l)erate the Metropolitan studios, producing fifteen features for Producers Distributing Corporation's current program. We are certain that every one in the business who know the Christies wish there could be a LOT more like them in the industry. There is ANOTHER man in the Christie family who, like them, talks clean and shoots straight. Pat Dowling. He has been a member of the Christie film family as advertising and publicity director ever since it began. And he has reflected, in all his contacts and all his dealings, the .SUNNY manner in which the Christies operate. The M.AXY men Pat Dowling has met in his MANY swings around the country will stand pat on Pat. "The KING can do no wrong" was majestic applesauce. But "The CHRISTIES can do no wrong" is STRAIGHT stufif. What's RIGHT with the movies? The ChrLsties ! That includes Pat Dowling.