The Moving picture world (November 1925-December 1925)

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122 M MOVING PICTURE W U KLU November 14, 1925 Books Biblical Picture BOB CUSTER invariably "packs" an abundance of action and timely thrills in his F. B. O. pictures. In this one, "No Man's Law," he runs true to form. Sax Will Make 12 Gothams As Scheduled; Last 4 in Work BEFORE leaving for California last week, Sam Sax of Gotham Production and president of Lunias Film Company, took exception to rumors circulated that various independent producing and distributing concerns were about to curtail production and fail to make delivery on pictures already announced. "You can state most emphatically for me," said Mr. Sax, "that the twelve Gotham Productions to be distributed by me through Lumas Film Corporation will be delivered on or before the release date assigned each picture. "Our December and January releases are now in the vaults and may be secured by our regional distributors ten weeks in advance if they so desire. We are also four or five weeks ahead on our advertising accessories and gaining more time with each succeeding production. "This does not imply that we are feverishly rushing to grind out pictures. It simply means that we have a most efficient production organization, working smoothly and without friction. My purpose in going to California at this time is to put the final four of the present series of twelve into production and also to lay the foundation plans for production for 1926-27. These plans will be announced in good time and when they are announced they will be definite and not subject to any radical change. The changes will be made in advance and not after so that the exhibitor and exchange man may know exactly what he is buying and be sure of getting it." Seattle Exhibitor Smashes All Records with "Unholy Three" UNSOLICITED reports from enthusiastic exhibitors testifying as to the steadily improving quality of Metro-Goldwyn-Mayer product continue to be received by exchanges throughout the country. The most recent testimonial received by M-G-M's Seattle, Wash., exchange, comes from the Winter Garden in Seattle. "At the time we contracted for the new Metro-Goldwyn-Mayer product," writes Manager Frank Edwards of the Winter Garden, "we were very skeptical as to the results of this move on account of our having enjoyed such phenomenal success at an established lower rate of admission. "We feel tliat we should let you know that our new policy has been a complete success. We are just finishing a four-day run on 'The Unholy Three,' and we are pleased to say that it has smashed every existing record. "From the trade journals we notice that the Metro-Goldwyn-Mayer product is proving phenomenally successful all over the country, and \vc want to assure you that it has certainly done its bit for us." "The Unholy Three" is a Metro-GoldwynMayer production directed by Tod Browning from the Tod Robbins story adapted to the screen by Waldemar Young. Lon Chaney and Mae Busch are the featured players. Eastman Theatre, Rochester, Plays "Bethlehem" First of Pathe's New Biblical Series "A Pilgrimage to Palestine" "Bethlehem," the first of the new Pathe Biblical series, "A Pilgrimage to Palestine," has been booked for early showing by the Eastman Theatre, Rochester, which is famed for its fine programs. In acquiring this series Pathe believed that exhibitors will w'elcome the opportunity to book a series of single-reel pictures of this high character. These subjects are specially suitable for showing during the Christmas season, dealing as they do with the locales of Christ's activities from His birth, through His early and later ministry up until His death upon the cross. .Mtogether twenty subjects of this series will be available to exhibitors during the forthcoming months. "The Holy Land Film Company, of Cincinnati, are the producers of "A Pilgrimage to Palestine" series. Start New Artclass Feature Lester F. Scolt, Jr., has just wired to Louis Weiss of .'\rtclass Pictures that he has started filming of "Tangled Herds." This last is the sixth of the eight five reel Rough Riding Romances featuring Buddy Roosevelt which Action Pictures is making for Artclass distribution. Lester Scolt further announced that the sixth Buffalo Bill, Jr., feature which has not yet been titled is in course of preparation. F. N. Buys New Plays The screen rights to Israel Zankwill's play, "Too Much Money," has been purchased by First National Pictures. It will probably be assigned to one of its featured players. The continuity is in work. The company but recently finished photography on another Zangvvill play, "We Moderns," as a stellar vehicle for Colleen Moore. Contracts have just been closed by First National covering the purchase of the motion picture rights of "The River," a play by Patrick Hastings. RRENDA BOND The young Boston society girl, luu been signed to play the lead opposite Johnny Hines in "Rainbow Riley," Mr. Hines' forthcoming First National release.