The Moving picture world (November 1925-December 1925)

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November 21, 1925 MOVING PICTURE WORLD 233 Elite of Industry Acclaim ''The Road to Yesterday" VILMA BANKY The beautiful Hungarian star will be seen opposite Rudolph Valentino in "The Eagle," his first United Artists' release. Miss Banky, ivho scored in "The Dark Angel," xvas "borroived" from Samuel Gold^vyn. To Direct Big Paramount Mai St. Clair has been chosen to direct the filming of "Glorifying the American Girl," which will go into production at the Paramount Long Island studio the last of this montii. St. Clair arrived in New York yesterday from the West Coast for preliminary conferences. The picture is from an original story by Rex Beach. The production will be made under the personal supervision of Florcnz Ziegfeld, Jr., producer of the Follies. The cast has not 1)een chosen. St. Clair has just completed "A Woman of the World," in which Pola Negri is starred. IF THE unanimous opinion of over six. hundred people, representing the elite of the industry, means anything, De Mille's "The Road to Yesterday" is a gigantic success ; artistically, dramatically, commercially and in every other way. Over si.x hundred people; filling to capacity tlie aristocratic Little Embassy Theatre on Broadway, New York, witnessed the premiere presentation of Cecil De Mille's first personally directed independent production last Friday, November 6. And by the spontaneity of their applause, "The Road to Yesterday" is a proclaimed and acclaimed monument of entertainment. For the purpose of showing "The Road to Yesterday" to the big exhibitors and the newspaper and trade paper critics in the New York territory, Producers Distributing Corporation presented the production last Friday evening. The showing was set for 11:30 p. m., a most inconvenient time, and an hour that meant all those attending would be held until early morning. Yet they came, the biggest personages in the industry — the mightiest of the critics — and they filled the theatre to overflowing and set the walls vibrating with their applause. They not only came and applauded and stayed until the early hours of the morning, but they lingered in the lobby long after the showing and exchanged enthusiastic comments on the multitudinous episodes that liad thrilled and delighted them in the picture's magnificence and artistry. As a presentation for the picture, a foreword was added to the film in which Producers Distributing Corporation speaking from the screen welcomed the audience and took "pleasure in presenting Cecil B. De Mille." This title was followed by a closeup of De Mille, and his appearance on the screen evoked a mighty round of applause. From then on the applause was almost continuous; rising and falling as the emotions of the audience were played upon by the dramatic action in the story until, like a tidal wave, it broke into a tremendous roar as the train wreck swept onto the screen in all its vivid, powerful, and ponderous realism. The medieval scenes were greeted with audible expressions of delighted amazement and the audience swayed in physical sympathy as the duel raged to the death between Schildkraut and Boyd in the ol'd castle. And they gasped at Jetta Goudal's marvelous acting in the witch-burning sequences. And little Vera Reynolds carried them from irresistible laughter to sub-conscious tears as she displayed her rare skill in comedy and pathos. And then as the last scene faded out, De Mille again appeared on the screen and in a sub-title "thanked" the audience and signed his name in an animated title, while the applause rose to a deafening volume. Viewed from every angle, the premiere trade presentation of "The Road to Yesterday" was a marvelous tribute to the genius of Cecil B. De Mille. It stamped the production as a magnificent achievement and the showing will undoubtedly go down in film history as one of the greatest demonstrations ever witnessed by the industry. Made Studio Superintendent Wesley Gillmore, formerly West Coast manager of the New York Motion Picture Company and later assistant to E. H. Allen, then manager of the Ince Studios, has been appointed Studio Superintendent at the new F.rlucational Studios at Los Angeles. /'A7: / 7/:/f7,\ ./ PICTi'RI'^ I\' ./A' . 1 1 1\ f I .. I \ 1'^ . I In ■ / ///' /■.■//-/ I. < I'll :.Tilfrs h, I ,>!,■ ,111(1 ilurinii III, lJi(/lil of the (jiaiit Sikorsky airplane oi'cr Loiiy Island. It -a'as planned l>y ll 'arnrr Ura.-,. lo .\7;rra' "Bobbed llair" but at the cleven'tli hour 110 pri)its 'ivere available , and the Rin-Tin-Tin feature, "The Clash of Ihc Wolves," zvas substituted. The musical accompaniment b\' Herman Heller's orchestra from the Warners Theatre zvas broadcast from radio station WGBS, Gimbel Bros, store in Nezu York City, and synchronised perfectly zt'ith the moz'emcnt of the film, shozving tliat these three inventions— the motion picture, the airplane and the radio — may be made to zvork together, hi the group standing near the huge plane arc: George H. Morris, of the Warners Theatre publicity .<;taff ; Arthur W. Eddy, of The Film Daily: Ward Morehouse, Nczv York Herald-Tribune; Warren Nolan, The Evening Telegram : Mrs. Williiun J . Rcilly. Richard Watts. Jr., Nezv York Herald-Tribune ; Courtney Parrett. Nezv York Evening Post, and William J. Rcilly. editor of Moving Picture World. At the left, grouped in the cabin, are these guests of Warner Bros., zt'ith the addition of .1 . Harrison Edzvards in the hackground, operating the motion picture projector.