The Moving picture world (November 1925-December 1925)

November 28, 1925 MOVING PICTURE WORLD 327 New York to Celebrate Schine MontK COMMENCING November 15, Schine Month will be be celebrated in every house of the circuit with special programs. Patrons of the Rialto in Lockport, N. Y., are promised some big attractions. For nine years Meyer and Louis Schine have been instilling into their employes the absolute necessity of co-operation with the patrons of their theatres, in making them comfortable and in assisting them to enjoy the entertainment on the screen and stage. They have made their theatres institutions in every town. George T. Cruzen, manager of the Palace Theatre in Lockport, is at it again. He put over a double page truck on "The Pony Express" in the form of a co-operative ad and then in his own space announced that he would give back to any one his money if he or she "thought their time and the price of the ticket wasted." And that went to one or a thousand and every man, woman or child of any age, said George. The Palace did S. R. O. business on this one. The ushers at the Palace are appearing in new winter uniforms. Says George in the last issue of the Palace Olose-Up, the house organ : "The thing about these uniforms that I am particularly proud of, are the fellows that wear them. It is that fine spirit of service that our boys are manifesting towards our patrons in which I am interested. I have never had occasion to think that any of our theatre attendants were other than perfect gentlemen in their attitude toward our people. However, if any of our boys should ever get 'out out of step' in their demeanor in the matter of service to you, reporting the incident directly to myself, will be a service for which they themselves would be grateful." Mnnaser J. R. Osborne is planning a big prosram for the ^eek of November 30 to celebrate the second anniversary of the New Family Theatre, Batavia, N. Y. Mr. Osborne has renewed a contract with **Dnsty" Rhodes, the org^anlst. for another year at the Family. Mr. Osborne is siire giving Batavians some splendid film programs these days, and they are responding in fine shape. The Fox company is not building but leasing the theatre to be constructed by David and Joseph Coplon at 606-616 Main street, Buffalo. Plans for the house are being made by Lempej-t & Sons of Rochester. The theatre will haMe a seating capacity of 4,000. The building housing the theatre will be nine stories high on the Main street side. Work will begin about February 1. E. M. Fay of Providence and Mike Comerford of Scranton are interseted with the Fox company in the long term lease. The house will show Fox films with high-class music and other attractions. Subject to the consent of neighboring churches, the Hager-Askey Building Company, 1325 Hertle avenue, received permission at the last meeting of the city council to build an 1-800-seat picture theatre at Main street and West Northup place, Buffalo. The Ellsworth Amusement Company has been incorporated to build a $100,000 theatre at 822 Tonawanda street, Buffalo. George E. Williams, Paramount exploiteer in Buffalo, is in charge of the entertainment program to be given in the Allen Theatre, Medina, N. Y., December 14, when some 1.800 farmers are expected to attend the Carnival at Limestone to be staged in that town by the Michigan Limestone Company. Paramount is getting behind the project because of its national advertising campaign in the farm journals of the country. Plans are being drawn by George Rapp of Chicago for the new theatre which Paramount in association with Mike Shea will build at 622 Main street, between the new Shea Buffalo and the new Fox theatres. It is understood that the Shea Buffalo will open the week of December 27. Julian Eltinge, appearing in person at Shea's Hippodrome the week of November 15 attracted S. R. O. business to that big Buffalo house. Manager Vincent R. McFaul is making elaborate presentation plans for the showing of "The Merry Widow" next week. Shawmut in Boston Is Open After Changes THE New Shawmut Theatre on Blue Hill avenue, Boston, was reopened on November 8 after having been enlarged and redecorated. Harry H. Goldstein continues as manager. New furnishings have been installed and virtually the only reminder of the former house is its name. There now are more than 2,500 seats. The new Shawmut is controlled by the New England Theatres Operating Company, which operates more than a score of Boston suburban theatres. From Monday to Saturday there are three changes of photoplay programs, while on Sunday five acts of vaudeville are added to the bill. "Drusilla With a Million" was the opening picture. H. A. Chenowith, former m.anager of the Music Hall, Pawtucket, R. I., and Strand Theatre, New Bedford, Mass., now is managing the Colonial Theatre in the latter city. Earle Wilson has resigned as manager of the Olympia Theatre in New Bedford, which post he held for nearly five years. A picture theatre to cost approximately 9350,000 will be erected in Worcester by Benjamin I. Coonen. Work already has been started. Entranice to the theatre >vlll be on two streets. The structure wiU be of modem design and large enough to accommodate vaudeville in addition to photoplays. Earl Long has resigned as manager of the Rialto Theatre In Brockton. Mr. Long was in charge of that house for two years. The St. Jamss Theatre, Boston, which was acquired by the Keith-Albee Interests, will be reopened late in November. The policy will be feature pictures and •vaudeville. Negotiations now are in progress by persons, whose Identities have not been made known, for possession of land In the center of Westfleld for the purpose of erecting a theatre. Arkansas Theatre News T. W. Sharp will open his new Prospect Theatre at Little Rock, Ark., soon. L. E. Clark is making new improvements in his Mission and Rialto theatres at Eldorado, Ark., and adding 600 new upholstered seats. illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ I ''Say It With | I Laughter'^ | 1 One of the slogans suggested | 1 by the Short Feature Adver 1 1 tisers' Association for Na | I tional Laugh Month that will | i bring 'em in for you during g 1 January, 1926. | I Book for National Laugh | I Month with a Smile! | iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Cincinnati Exhibitor Tries Bargain Shows GRAVES E. ROACH, manager of the Strand Theatre, Cincinnati, announces a "bargain show" daily, including Sunday, from 10 a. m. to 1 p. m. with one scale of prices prevailing" all over the house, when the admission will be 20 cents. After 1 o'clock the regular Strand scale of admissions will be charged. The Strand is one of the Libson chain, and if the experiment proves successful it will probably be extended to other Libson houses. F. Paltelka, Cleveland, Ohio, has sold his Union Theatre to Otto Uhler. The Rialto Theatre, Hamilton, Ohio, is to have a huge new electric sign atop the building. A new marquis of very elaborate proportions hax also been contracted for. Total cost of improvements is griven aa « 10,000. John A. Schwalm, manager of the Rialto, Hamilton, has donated the use of his house each Sunday morning as a meeting place for a newly-organized Bible class. Word has been received of the death of the father of Paul Mueller, manager of the Casto and Palace theatres in Ashtabula. Canadian Chain Runs Beauty Contest UNITED Amusement, Ltd., Montreal, operating a chain in Montreal, has launched a "Beauty Contest" as a feature for five of its theatres, the contestants to make personal appearances at the respective theatres on stated nights. The competition covers a period of eight weeks and the schedule runs as follows : Monday, Papineau Theatre, of which the manager is J. E. Ledden ; Wednesday, Rialto Theatre, Manager B. M. Garfiled; Thursday, Plaza Theatre, Manager E. Lefebve ; Friday, Corona Theatre, Manager T. M. Keegan, and Saturday, Belmont Theatre, Manager J. A. Demetre. The winning girls will get a trip to New York to visit the Paramount, First National and Fox studios. General arrangements are under the direction of George Nicholas Ganetakos, general manager of the United Amusement. p. J. Nolan, owner of the Rex Theatre, Ottawa, has announced that he is a candidate for the Board of Control of the City of Ottawa for 19::G. Mr. Nolan has already been an alderman of Ottawa for several terms. The elections take place December 7. Manager T. W, Logan of the Capitol Theatre, London, Ontario, obtained a full page tieup with London merchants in the London Free Press the other day when he presented "The Trouble with Wives" Manager Dave Coplan of the Imperial Theatre, Ottawa, presented a "Syncopation Week" during the week of November 9. Two film features split the week, "Baree, son of Kazan," playing the first half and "Love's Highroad" the second half. The Prancais Theatre, Ottawa, of which A. Donaghy is the manager, has resumed its series of Sunday evening shows which Is hold under the direct auspices of St. Brigid's Roman Catholic Church. Ordinary Sunday performances are taboo in the Province of Ontario but these shows have been a regular Sunday attraction at the Prancais for a number of seasons under the direction of the church. Clifford Martin, formerly in the music business in Toronto, is now associated with the handsome Regent Theatre at Sudbury, Ontario.