The Moving picture world (November 1925-December 1925)

Pittle Pictures Vith the Big Punch •-^^ oXea/s, SkuLeujs and Sxploitation on Short features and Serials ScUted btj CharUs Sdivard Jfastimjs Ray Johnston on "Laugh Month" Committee; Accessories Await Theatre Owners' Orders THE campaign for National Laugh Month gathers impetus with the daily dissemmation of information on the subject, and with Januray 1, 1926, a few weeks away, the producers arid distributors of short features are preparing for the final, intensive program of advertising and publicity that will bring "January — Comedy Month" directly to the attention of the public as well as to the showmen. The committee in charge of the details National Laugh Month has held daily sittings, acting upon hundreds of suggestions forwarded from as many varying sources, and no important avenue of publicity has been closed to the big idea. The ranks of the committee have grown in numbers since the first shot of the campaign was fired, the newest acquisition to the committee's activities being Rayart Pictures Corporation. When W. Ray Johnston returned from Hollywood a week ago, he immediately sought the members of the committee and asked to be permitted to contribute, financially and otherwise. Mr. Johnston's offer was accepted instantly, and his sterling worth as an advisor and counsellor is thrown into the balance in the general effort to place short features permanently before the theatre owner and the patrons of the theatres. While the advertising, publicity and exploitation departments are working full speed to make National Laugh Month a success, the art departments have not been idle. Special posters and cuts have bben designed and submitted, and these will be added to the general scheme of things in the nationwide drive. The committee of the National Laugh Month campaign has been extremely active in the past week and has arranged for a complete line of accessories and publicity material for the exhibitors to use. A broadside has been prepared and is going out announcing the campaign. This will be mailed to every exhibitor in the United CLIFF BOWES Cameo Comedy Cliff — Educational's release, of course. States and Canada and will be followed within a week or ten days by a complete press sheet picturing the accessories and giving suggestions for a large or small campaign whichever exhibitors may desire to use. Arrangements have been made with the Sweeney Lithograph Company of Belleville, New Jersey to supply, on order, to exhibitors, banners, pennants, 1-sheets and 3-sheets. Special designs have been prepared for these and they are being sold at nominal prices. Banners printed in two c6lors on canvas will have 5 eyelets at the top so that they may be hung up. The cost will be $L25 each. Pennants will be made up in assorted colors and will be 14"x29" and will sell for $.12 each. 1 and 3-sheets in colors are being prepared with the laugh heads and the 1-sheets will cost $.15 each and the 3-sheets will cost $.27 each. Orders must be sent direct to Sweeney Lithograph Company, Belleville, New Jersey, and all or part of the purchase price should accompany the order. National Screen Service, with offices in New York, Chicago, San Francisco and Los Angeles, is making up a special animated trailer of the laughing head. Exhibitors who are using Screen Service trailers now will receive this about the' middle of December as part of their regular service. Other exhibitors may obtain the special trailer by sending to the nearest service office your check or money order for $1.00. As these are made up only on order they are not prepared to accept requests for shipments C. O. D. Buttons about 1 inch in diameter with the Laugh Month Slogan are being prepared by Bastian Brothers Company, of Rochester, New York, and the prices will range from $4.50 for 500, $8.00 for 1000 and the per thousand price gets less as the quantity grows until 10,000 buttons may be obtained at $7.00 per thousand. W. RAY JOHNS! < > \ President of Rayart Pictures Lorporatioii. zvlio has joined the Steering Committee in charge of National Laugh Month. Arrangements are being made for special slides, "ad" cuts, mats and window cards. As soon as the details of these are worked out with the manufacturers, announcement will be made as to the prices and where they may be obtained. All the companies participating on the National Laugh Month Committee are ordering samples of these accessories for their exchanges and within a week or ten days every exchange will be displaying National Laugh Month material. The press sheet containing the list of the accessories, and the prices, will be mailed to all exhibitors during the first week in December, so that ample time is given to every theatre man to get material which he needs to make Laugh Month a success. What Others Think 11 SAM DEMBOW, JR. Famous Players-Lasky Corp. "We consider Red Seal pictures unique, distinctive, and entirely different from any other short subjects on the market today." 729 7th Ave ^^^^ N. Y. C. Edwin Miles Fadman, Pres.