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520
Follow the
MOVING PICTURE WORLD December 12, 1925
Straight-Line Approach to —
PICTURE THEATRE ADVERTISING
EPES WINTHROP SARGENT
T
CHALMERS PUIBUSHINC COMPANY KEW YORK CITY
Price, $6.00 Postpaid
With the Aid of This Book You Can Give Your Patrons the Best Projection in Town.
OUTSTANDING PACTS
THEATRE ADVERTISING CONDENSED
Let Epes W. Sargent, who durinf tha put (ouneen year* has examined and edited more theatre advertising than any other man in tha business, givs you in condensad
form the benefits of his rich ezperienca in this highly speciaUxad fonn of sdTutb
ing.
CONTENTS
ntrtductlMi XVI. DlttrlbirtMl Mitttr
I. Th< P«ruiullty tf th< Thtatrt XVII. Nooltv AdortlMaul
Tlw Lobby u aa Adv>rtlMm<nt XVIII. Hmim PrMnm fmmt mmt
I. Advw-tltlni FtatiTH f«r tin Haaaa Ady»r1N«aK«ti V. Th« ImptrtaRM tf H>uia Tradt Marlu XIX. Cirt 'm Ho V. MiKic at aa AdvanlMMat XX. VI. Tabuliting InfvmatlM XXI. I. CatdilinM XXII. VIII. AdverlUIni as ttia Strata XXIII. IX. Lit«i«tn»lM and Blllbtardi XXIV. Dolni Pran Wtrli XXV. XI. Newasavw Advwtlilai XXVI.
XII. Tyat aad Ty»aa«ttlaf XXVII.
XIII. HalllaM atid Llae Outs XXVIil IV. Printini, raptr aad XXIX.
Cati XXX. XV. Prtaarlai Advtrtli XXXI. lai Casy XXXII
Msthadi of Dlitrlkntlat Farai Ltttn Str>»1 Advarllilaa Gittlni MitliiM BmlaaM Prln and Cantett ftalitaiai Prcniira and Cawaaa 8«lMMa Varleui S<hfni«« Advwiliinf BaaalaJ ftaaaaa
Handlint 8>*tlali aad Sarlah Summar Advartltlaf
Rainy Day Adnrtlalai Oaaalai a Homa
OppaaitUn
1. It is a 974 page book.
2. It has 37S illustrations.
3. It gives full instructions on care and operation of Power, Simplex, Proctor, Blotiograph and Baird projectors.
4. It contains a full account of Mazda Lamp projection.
5. It describes the G. E. Sunlight, and Simplex high intensity arc lamps.
6. It treau fully on generators, insulation, grounds, lenses, light action, mercury arc rectifiers, motor generators, picture distortion, practical projection optics, the projec
tion room, the screen, speed indicators, transformers, etc. It asks and answers 842 appropriate questions. It has a complete, fast working index.
It is up-to-date and authentic.
It is written by an author who knows what he's writing about, who writes in plain understandable English, and who is th» only projactian author who ha* already written and completely told oat three large previout editiont of a book on protection.
Price, $2.00 Postpaid
At Your Dealer or Direct from
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York City