The Moving picture world (November 1925-December 1925)

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FIRST ! IN PERFECT MAILING PUBLICATIONS come to their readers in either one of two ways. ONE way is — LOST in a batch of second class mail which looks for all the world like a bunch of rolling pins. That way is UNATTRACTIVECOMMON— HARD TO OPENHARD TO READ— AND HARDER TO FILE. The OTHER way is the MOVING PICTURE WORLD way. Moving Picture World arrives at its many thousands of destinations in a FLAT, ATTRACTIVE ENVELOPE like first class mail. Naturally it gets first class mail PREFERENCE. The exhibitor is deluged with mail every day. Any mail which must be opened with a jimmy is likely to REMAIN UNOPENED. Moving Picture World is EASY to open. IT STAYS OPEN. Its edges are not torn. Its beautiful inserts, on which a lot of time and money have j been spent, are not SPOILED with creases. No trouble to file. It just NATURALLY files itself NEATLY. Ninety-nine out of every hundred exhibitor letters coming to Moving Picture World spvecifically mention AND praise our FLAT MAILING. It costs considerably more money to mail FLAT than it does to mail ROLLED UP. There again is Moving Picture World's conception of service to exhibitor and to advertiser. Not WORD service, but ACTUAL CONCRETE SERVICE! Moving Picture World ALONE serves YOU through flat mailing. Again— FIRST in the field. I 1 WHAT MAKES MoviKG Picture WORLD inthc ? mi Member of Audit Bureau of Circulations CHALMERS PUBLISHING COMPANY^ JeruUi/i^ the field wUti'^ Moving Picture World Cine-Mundial SpanishEnglish Books