The Moving picture world (November 1925-December 1925)

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December 12, 1925 MOVING PICTURE WORLD 535 Fox's $500,000 Building Program Begins at West Coast Studios Universal Announces Assistant Sales Directors SEVERAL important changes in the sales personnel of the Universal Pictures Corporation were made early last week, E. H. Goldstein, treasurer of Universal, announces. Le Roy Alexander, for the past year general manager of Universal's Chicago territory, has been appointed assistant sales director of the Western Division, of which Lou Metzger is the sales director. Alexander's jurisdiction will include Chicago, Milwaukee, Minneapolis, Des Moines, Sioux Falls and Omaha. W. W. Brumberg will replace Alexander as general manager of the Chicago exchange. Brumberg has been Century sales manager for that office for some time. Another important change is the assignment of W. E. Troug as assistant sales director for that section of the Southern Division, which includes the Indianapolis, Cincinnati, St. Louis and Kansas City exchanges. Troug has been an assistant sales director for Universal for many months, but his territory has straddled the Southern and Western Divisions, including Des Moines, Sioux Falls, Omaha, St. Louis and Kansas City territories. Under the new arrangement his territory is entirely in the Southern Division, of which Ralph B. Williams is the newly appointed sales director. Dan Michalove is the assistant sales director for the section of the Southern Division south of Kentucky. Earl Kramer, the newly appointed sales director for the Eastern Division, including Canada, has no assistant sales director other than Clair Hague, who has general sales supervision over the Canadian exchanges. GOLDEN, COL., MARKS TIME The Golden, Col., city council again postponed definite action on the petition to repeal the Blue Law ordinance which requires theatres to be closed on Sunday. An open meeting was held on November 20 at the City Hall. M. W. McFarland, manager of the Gem Theatre of Golden, explained that his stand represented the wishes of a majority of citizens. The Student Council of the School of Mines, located in Golden, presented a written communication in support of Sunday movies. Another meeting will be held on December 4 to give the opposing forces another opportunity to be heard. CHARLES RAY BANKRUPT Charles Ray has filed a voluntary petition in bankruptcy in the Federal Coudt in Los Angeles, listing his liabilities at $986,508 and his assets at $130,355. His father, Charles T. Ray, former president of Charles Ray Productions, Inc., filed a similar decree. The government recently began suit against Ray for $250,000 in back income taxes. New $50,000 Administration Structure Among Those Planned — Library with ZOfiOO Volume a Principal Feature CONSTANTLY increasing studio activities, unprecedented production expansion plan, and a building program designed for the purpose of making Fox Films properties among the leading show places in Hollywood and Westwood, involve an expenditure of approximately $500,000, according to a statement made by Winfield R. Sheehan, vice-president and general manager. New building operations at both the Hollywood and Fox Hills studios have already been started. When the entire program at the Hollywood studios has been carried out, there will have been completed a new Administration Building erected at a cost of $50,000, a new previewing theatre costing $10,000, a new wardrobe building costing $20,000, a new still-portrait studio completely equipped and costing $5,000, a new stage on the East Lot costing $75,000 and an entirely new reception building for the North Western avenue lot inclosure, extending from Belong Pre avenue to Sunset Boulevard, costing $75,000. In addition to these improvements, an entirely new and elaborate landscape garden plan will be carried out. The new Administration Building, occupancy of which was taken this week, was erected to take care of these departments : F"irst floor — business manager and personal staff, scenario editor and personal staff, individual offices for scenario editor, directors, assistant directors and their staffs. Second floor — art director and his personal staff, scenario writers and readers, technical staff, library. The new building is of Spanish architecture, the exterior being of stucco with red tile roof and artistic wood lighting and ventilation facilities. The new library, which occupies the southeast corner of the. second floor of the Adminstration Building, is believed to be the most complete library ever installed for motion picture purposes. More than 20,000 volumes dealing with every known subject that might be required in connection with the production of the motion picture, and selected after months of meticulous research, occupy its shelves. The library is in charge of an expert librarian and a staff of thoroughly competent assistants who see every motion picture production script for the puropse of passing upon its technical and historical correctness. The scenario editor, scenario writers and scenario readers and directors constantly call upon the librarian for reference books and information. Every detail in connection with the proper dressing of a scene, from the correct length of a pin to the last word in etiquette, will be found somewhere in the library. In addition to the library there is a large script room where all manuscripts are handled under the direction of a chief script editor and staff. The studio telephone exchange also occupies the Administration Building, and there is a complete dictaphone system in operation in the executive offices. Now under construction and soon to be completed is the new front on the North Western avenue site of the West Lot. When completed, entrance to the West Lot will be into a reception lobby 40 by 60 feet in dimensions. This lobby will be elaborately finished with a tile floor, tile wainscoting, ivory colored plaster, all of Spanish design, heavy beamed ceiling, and in one corner there will be a pool and wall fountain. An elaborately designed wrought iron door of Spanish design will guard the entrance. The lighting fixtures will also be of wrought iron. Over the entrance, which will be of handtooled art stone, there will be a large electric sign illuminated by indirect or concealed lights. The furnishings of the lobby will be elaborate and in keeping with the Spanish design and color scheme. A uniformed man will be in attendance to direct visitors to an information desk where they may state the nature of their business. It will be necessary for visitors seeking admission to the studio to pass through the lobby. From the lobby a long corridor leads to the interior of the lot, the new Adminstration Building, private bungalows of stars, office of general superintendent, Tom Mix Training Quarters, new previewing theatre and the four stages, all of which occupy about five and one half acres of ground. One of the most important innovations in connection with these extensive building operations will be the new previewing theatre, which will occupy the site where the present cafeteria is located. The cafeteria is to be removed and the building razed. The new previewing theatre will be the first miniature theatre of its kind in the world.Both its exterior and interior will be of Spanish design. The interior color scheme will be polychrome, with the ceiling in blue. The floor will be in black and tan tile. The indirect niche scheme of lighting will be carried out. On the left side of the theatre facing tlje stage will be a large and artistically designed fireplace. The proscenium arch will be thirteen feet wide by five feet deep, providing for a large screen and being of a sufficient depth for speakers when assemblies may be held. The seating capacity will be 100 and the seats will be of latest model and upholstered in plush. It is needless to say that this new previewing theatre will be (Continued on next page)