The Moving picture world (November 1925-December 1925)

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December 19, 1925 MOVING PICTURE WORLD 649 ON GUARD— Strong feeling in this moment betzveen Milton Sills and Charles B e y er in First National's "The U n guarded Hour." Olive Borden Signs Long Contract with Fox Films Branch Heads Please Exhibitors Associated Exhibitors Sales Head Receives Congratulatory Letters on Field Appointments Some idea of the standing in the field of the men being ralHed under Associated Exhibitors' banner by Sales Manager E. J. Smith might be gleaned from the shower of congratulatory telegrams and letters that poured into the Associated home offices last week. From all over the country came messages regarding the reorganization of the Associated sales force in general, and in particular with reference to the appointments as District Sales Directors of Dan B. Lederman, Lester Theuerkauf and Lew Thompson, not to mention the appointments to branch managerships of J. S. Mednokow, Al Blofson, Raleigh T. Good and others. A sample of the tenor of the messages is contained in the telegrams sent to Mr. Smith by Phil L. Ryan, of Capitol Enterprises, Kansas City, anent the selection of Mr. Lederman as District Sales Director covering the Associated offices in Minneapolis, Omaha, Des Moines, Oklahoma City, Kansas City, Denver and Winnipeg, whicn reads : "Myself and other exhibitors this territory welcome our western comrade Dan Lederman back. Congratulate you on your selection. Undoubtedly will have hearty approval of Southwestern Exhibitors." Julian Eltinge Planning Another Personal Tour In c<(mpliance with a number of exhibitors' requests, Julian Eltinge featured in the Al. Christie feature "Madam Behave" is preparing to make a series of personal appearances with the picture, under arrangements made through Producers Distributing Corporation. Just prior to playing the title role in "Madam Behave," Eltinge concluded a personal appearance tour on which he broke the house records of some twenty-five motion picture theatres. On that tour he was unaccompanied by any picture. His reputation as a big time vaudeville entertainer served as the only drawing force. On the tour he is now planning, his appearance on the screen in "Madam Behave," as well as in person, will be a double-barrelled attraction that should bring down the prevailing record at every theatre where he appears. Gets Many Big Bookings Richard Bzu-thelmess In "Just Suppose" One Of First National's Big Releases "Just Suppose," the Inspiration-First National picture starring Richard Barthelmess, will be one of the big productions released during First National Month. The release date set is January 17, and simultaneous bookings are being secured in the leading theatres in key cities. Special advertising on "Just Suppose" has been placed in national magazines and other mediums and it is planned to give this latest Barthelmess production the strongest sort of exploitation. The story was taken from a play by A. E. Thomas and narrates the experiences of the young son of the king of a small principality of southern Europe. The Prince visits America and becomes involved in an interesting chain of unusual circumstances. Kenneth Webb directed and the cast includes among others, Lois Moran, Geoffrey Kerr and Bijou Fernandez. OLIVE BORDEN played the role of the fiery little Manuelita with Tom Mix in "The Yankee Senor" with such skill that she has been engaged under a five year contract to appear exclusively in William Fox productions, according to an announcement from the Fox studios. At present she is appearing as the heroine in "3 Bad Men," an epic romance of the American frontier being filmed by John Ford. George O'Brien plays the leading role, J. Farrell MacDonald, Frank Campeau and big Tom Santschi are the "3 Bad Men" and Lou Tellegen is the villain of the piece. Miss Borden, a slender, little black-haired girl who measures only one inch over five feet, was born in Norfolk, Virginia, just nineteen years ago. Her father, Harry Borden, scion of the old Boston family, died when she was only fourteen months old. So Olive and her mother, the former Sibbie Shield, returned to the old Shield plantation ELEANOR BOARDMAN has won the much coveted role of Lorelei Knight, heroine of "The Auction Block," and will appear opposite Charles Ray in that production, according to an announcement made by Hunt Stromberg, Metro-GoldwynMayer executive. During her career as a leading woman at the M-G-M studio. Miss Boardman has played leading roles in such productions as : "Exchange of Wives," "The Way of a Girl," ■'So This Is Marriage," "Wife of the Cen in Virginia. From the time she was a little girl. Miss Borden was ambitious to become a great actress. She appeared in amateur theatricals with considerable success. Despite the conservative tradition of her family and her training in Mount Saint Agnes Academy, an exclusive convent school in Baltimore, she persisted in her dramatic activities. Finally she persuaded her mother to accompany her to Hollywood. Her first job there was in the Screen Writer's Revue. Later she acted in comedies on the Fine Arts and Hal Roach lots, usually in siren roles. Then came her big chance as Tom Mix' leading lady in "The Yankee Senor." When that was completed John Ford, director of "The Iron Horse," secured her services as the leading lady in his company making "3 Bad Men." Her five year contract with Fox Films marks the zenith of her meteoric rise. taur," "The Circle," and "The Only Thing." Henley has started "The Auction Block" making the second Rex Beach story now in production at the Mctro-Goldwyn-Mayer studio, the other being "The Barrier," under the direction of George Hill with Norman Kerry, Lionel Barrymore, Henry B. Walthall, Marceline Day and Marion Carillo in the featured roles. As Lorelei Knight, Miss Boardman will have the part of the winner of a beauty contest. Eleanor Boardman to Play in Metro's "Auction Block"