The Moving picture world (November 1925-December 1925)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

652 MOVING PICTURE WORLD December 19, 1925 Paramount Announces Thirty Features on Schedule for First Half of New Year A GROUP of showman's pictures, produced in the behef that Spring and Summer demand just as big pictures as the winter season, will be offered exhibitors by Paramount during the first half of 1926, according to the company's announcement of its new season's schedule. There will be 30 attractions in this group. Each will be made, says the announcement, on a scale unprecedented in the production of Spring and Summer output. The group will represent an expenditure in excess of the cost of any Fall and Winter program. Paramount, in planning and producing these forthcoming pictures, has been guided by the conviction that it is a poor policy to minimize box oflfiec power in pictures scheduled for Spring and Summer release. To put less of money-making value in Spring and Summer pictures than in product schedules for Fall and Winter is a procedure that belongs to the past, says the company. "In the motion picture business today," says the announcement, "there can be no seasonal division of production effort. Program pictures will not do the trick. The public wants big stuff and wants it all the time." New Idea in Vogue Paramount's aim in the planning and production of these offerings has been twofold. First, pictures must be made which will encourage a steady attendance on the part of a theatre's regular clientele. Second, these same attractions must contain the elements which make a direct appeal to the potential patrons. Paramount believes that its new season's product has universal appeal, a condition essential to increased patronage. "The selection of stories, of new ideas, of casts, of directors for this group," says the announcement, "is being followed up by the most elaborate and painstaking production work in the history of motion pictures. The slogan is, 'Make it bigger, make it better and forget the season of the year.' " "Exhibitors will do well to analyze this product, to study the box office names in Paramount's stock company, to check up the history of actual delivery of promises that characterizes Paramount above all others." Already the advertising and publicity on this group are reaching millions daily, assuring exhibitors of a ready-made audience. Included in the new season's product are outstanding specials, pictures whose qualities entitle them to exceptional exploitation. They are: Harold Lloyd's First Paramount picture, "For Heaven's Sake," "The Vanishing American," "The Wanderer," "Sea Horses," "The Rainmaker," "Fresh Paint," "It's the Old Army Game," "The Song and Dance Man," "Dancing Mothers," "The Grand Duchess and the Waiter," and "The Blind Goddess." In "For Heaven's Sake," Harold Lloyd will have as many laughs as "The Freshman," and may be more. Sam Taylor is directing. In addition to Lloyd and Taylor, authors and gag men on the picture are Ted Wilde, Tim Whelan, Clyde Bruckman and John Grey. Jobyna Ralston will again SIDNEY R. KENT A considerable amount of detail work attaching to the selection, production and distribution of the "1926-Thirty" rested upon the "high tension" General Manager of Famous Players-Lasky Corporation. be the star's leading woman. This is a March 1 release. "The Vanishing American" is Paramount's screen version of Zane Grey's epic romance of the Indian. This picture, which George B. Seitz directed, with Richard Dix, Lois Wilson and Noah Beery in principal roles, has met with glowing success in all its prerelease showings in different sections of the country. Released February 15. "The Wanderer" "The Wanderer" is a spectacular production of the Biblical episode of the Prodigal Son. Critics have heralded this Raoul Walsh attraction as greater than "The Ten Commandments." Special praise has been accorded the work of Ernest Torrence, Gretna Nissen, William Collier, Jr., Kathlyn Williams and Tyrone Power. This is a February 1 release, the first release of the new season. "Sea Horses" is an adaptation of the great magazine serial written by Francis Brett Young. Allan Dwan is now producing it with Jack Holt, Florence Vidor and Geo. Bancroft' in the leading parts. One of the most spectacular tornadoes in pictures and a shipwreck are among the highlights of this picture. Theatres will get this production on March IS. "The Rainmaker" is Gerald Beaumont's red-blooded love drama of the race track which ran serially in Red Book Magazine under the title, "Heaven Bound." This story, which Allan Dwan will direct, is one of the most unusual ever written. Bessie Love has been chosen for the leading feminine role. It is a May 3 release. "Fresh Paint" is another of Raymond Griffith's laugh provoking comedies. This will be a typical Griffith story and production— humor, gags, romance, fast action and original treatment. April 26 is the release date. W. C. Fidd* i* Starred "It's the Old Army Game" will bring W. C. Fields to the screen as a Paramount star. The star has won millions of followers through his exceptional portrayals in "Sally of the Sawdust" and "That Roylc Girl." On the screen, Fields is funnier — if that is possible — than on the stage. Clara Bow will support the star in this picture which will be released on May 10. "The Song and Dance Man" is a George M. Cohan comedy with laughs and tears galore. Herbert Brenon, who has produced such successes as "A Kiss for Cinderella," "The Street of Forgotten Men" and others, directed this picture, which has in its cast such noted players as Tom Moore, Bessie Love and Harrison Ford. The background of this picture is back stage Broadway. It will be released February 8. "Dancing Mothers" is now in production at the Long Island studio under the direction of Herbert Brenon. This successful stage play, with its contrasting scenes of heart interest and colorful depiction of gay life, was written by Edgar Selwyn and Edmund Goulding. Box office names in the cast include Conway Tearle, Alice Joyce, Clara Bow and Donald Keith. March 8 has been selected for release. "The Grand Duchess and the Waiter" is another adaptation of a successful stage play — the charming and original comedy by Alfred Savoir. Malcolm St. Clair, whose subtle handling of situations has carried him to the forefront among directors, handled the megaphone on this fast, gorgeously dressed comedy. Adolphe Menjou and Florence Vidor are featured. It will be released on February 8. "The Blind Goddess" is the story by Arthur Train which ran in the Designer and cost that magazine $50,000. It will be published in book form this winter by Scribners. Victor Fleming will direct. Thus far only Dolores Costello and Tully Marshall have been chosen for the cast. "The Blind Goddess" is a strong drama of the "Manslaughter" type, although it is much bigger in scope and power. It will be released March 1. Nineteen pictures compose the balance of the group of 30 showman's pictures. Each of these has in it elements that combine to make box office success. They are: "Behind the Front," "Moana," "The Peacock Parade," "Miss Brewster's Millions," "A Florida Romance," (tentative title), "Cross my Heart," "Untamed," "Wild Geese," "I'll See You Tonight," "That's My Baby," Desert Gold," "Volcano," "The Palm Beach Girl," "The Secret Spring," "Take a Chance," "Crossroads of the World," "The Deer Drive," "Grass" and "The Lucky Lady." New Kind of Comedy "Behind the Front" is a new kind of comedy with New York society and the war as background. Edward Sutherland is directing this adaptation of Hugh Wiley's story which was published in the Saturday Evening Post as "Spoils of War." Wallace