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MOVING PICTURE WORLD December 19, 1925
Pet Stock Store to Put Over The Unholy Three
A Mctro-Goldwyn Release
A BIRD OF A DISPLAY FOR THE UNHOLY THREE
Loew's State Theatre, Newark, N. J., tied in to the animal store phase of the activities of The Unholy Three and made both a lobby and sidewalk display of pets. The sidewalk display is also shown on this paee. The above is the lobby.
Lobby lAvestodi
for Unholy Three
In The Unholy Three Lon Chaney sells voiceless parrots from the bird store which covers the real activities of this trip from the sideshows. A ventriloquistt, he supplies the voice himself. That's part of the plot.
A Metro-Goldwyn Heicase
ON THE SIDEWALK
Loew's State Theatre, Newark, borrowed a number of pets and birds from a local store and made both a lobby and a sidewalk display.
The sidewalk display was mostly parrots and monkeys, with smaller birds predomin
inating in the lobby. .\ generous sized credit card on both displays paid for the loan of the exhibit. The sidewalk card reads : "See Lon Chaney as the Proprietor of the Bird Store in the Unholy Three." There is not much appeal to the line, but probably it does arouse curiosity. Certainly the animals did some selling.
If you have no bird store mak^ this a loan exhibit. That is even 1)cttcr.
Brown Introduces
a ISJeiv Orchestra
George E. Brown, of the Palace Theatre, Memphis, put in a new, and better, band recently, and knowing that they could be made an asset to the house, he did it right. His stunt probably will interest others who may make a similar move.
He selected The Gold Rush for the debut, feeling that he could reach the largest number of persons through these audiences. A trailer first introduced the band as a whole and then each individual was announced separately and stood in a spotlight and played the chorus of the number the band was giving. This might not be practical in a larger organization, but the personal introduction is feasible. Now Brown has his orchestra pit filled with stars instead of just musicians.
The idea of getting a new organization was to obtain a body of players who could be featured, and the men will be given occasional solos as part of the regular program features.
Eddie Hyman has made some of his players draw equal to the stage acts, notably his xylophonist and pianist. If you can do this, you can save money on your stage show and still give the same satisfaction.
A New Contributor
Instead of a preview of The Freshman to the Better Films Committee, Charles H. /\mos, of the Carolina Theatre, Greenville, .S. C, invited the Furman University team and the sporting writers, and the sporting editor of the Daily News gave it a wonderful story on the sporting page, where it went to those wlio were not movie fans but were interested in football. It was worth a page of the usual presswork.
The picture took the three-day record.
A Metro-Goldwyn Release
A STRIKING LOBBY ON THE TOWN OF LIES Ernest Morrison achieved a big effect very simply in the lobby of the Imperial Theatre, Asheville, N. C. The effect of the column is vivid, and it carries a strongs appesd, yet it does not involve much building and you can make it into a lighthouse later.