The Moving picture world (November 1925-December 1925)

QJoup Equipment H Seruicefor you^Jheatre Owm^BiiiJtckr-StujdW'-' ^ Caboratori^ Sxchanqe txecutive ^Jroni IjourMc^le Sdited btj di. Van. Baren Powell To the interest in the "Protect the Print" movement of ihe foilowing folks and their willingness to co-operate is due the credit for the picture above— -W. Gluck and Joe Hornstein, of Hoivells Cine Equipment Corp. : Frederick Watson, of Duplex Motion Picture Industries, Inc.; P. A. McGuirc, Nicholas Power Company. They sure have assembled a good aggregation of the things that protect the print. MERRY CHRISTMAS— to you, Mr. Exhibitor— to you boys in projection rooms, to you folks in the exchanges ! My brothers and sisters all ask me to get them in on that ! Boys, lookit ihe Christmas Tree what this poor, hardworkin' Print has got up. I got all hopped up a couple of weeks back about what a punk deal the world was givin' me and stood up in meetin' and beefed about it. But it's about time for the poor, hard-workin' Print to horn in again, and I thought I'd like to tell you about a dream I drump the other night. Seemed like I was laying on a nice, clean table in some exchange and there was a sweet lookin' girl rewindin' a reel by the side of me and then she picks me up and she lays me on another table alongside of the swellest splicin' block what ever I seen, and then she makes some figures about what pitcher I was a part of and then she starts in to run me through her fingers. Ohf what a wonderful thrill ! That girl tested every "patch and when she come to some what wasn't made right or didn't look like they would be strong, she took that wonderful patchin' block and some cement that was so good it was like nectar to me, and she made perfect patches. Then she takes and pulls out where some of my perforations all got ripped out and she has a roll of new film of that scene which her boss, the exchange manager, has saw to it that she has got ready to hand, and she puts that new scene in. And when she rewinds me, on a set that is so bright and so perfect and smooth that I spin like a happy top, she watches to see she ain't missed nothin'. Seemed like I was movin', then, through space, in a strong case with others of my friends and relations, and when we'd get a bump the case would take the strain off our reels. And next I knowed I saw light again in a swell little projection room where a feller lifts me out careful, looks over my reel and puts me through one more inspection — but there ain't nothin' to be did to me! And then I was runnin' through a projector — oh, boy ! the film valve was workin' right, the tension rollers and the aperture plate and whole intermittent movement was NEW — and genuine, belongin' to the machine of which it was a part of. Seemed like when I was all rolled up again, down in the lower magazine, that feller took me out and took me over into a room where they was a lot of boxes all Christmassy and tied up with ribbons and this feller says, "Open 'em — they're all for the hard workin' Print"— and — • I can't tell you about it. There was all sorts of parts for projectors and things to help protect the poor, hard workin' print — from the picture on the wall to the things in with the decorations on the little Christmas tree that was set up in a corner, right through all the boxes, big and little. Oh — it was sure one SWELL dream ! Has it got to be only a dream? Or will you buck up and gimme the welcome at the front door instead of givin' me the gate? Protect the Print ! Gimme the benefit of projector replacements where the parts has got so wore that they pull and tear me. Gimme the backbone that decent patches, made with holdin' cement, on the right sort of patchin' block will make sure of me havin'. Rewind mc right. Ship me safe. Gimme all the things what will let me stand up and get the people to comin' to the theatre more ! Yeah — I know I sound like a flapper coaxin' her daddy — "gimme — gimme !" But yet, however, even notwithstanding that it is more blessed to give than to graft, I'm doin' this beggin' so's I can make your whole year happy — each and all of you — by givin' the exchange man more sales, the exhibitor more pleased quarter-shellers, the projectionist a chance to get a real rep for good screenin'. Gimme a Merr yChristmas and I'll give you a whole j^ear of good will and good business. Make this a "Protect the Print" Christmas all 'round ! An Event I LOUIS B. MAYER — a name that commands respect for ability and one that guarantees to you vital interest in what that leader in production has to say — has very kindly honored a request for an informal interview on the subject of the part that studio equipment plays in the insuring of quality in production. YOUR EQUIPMENT is honored and you of the studios will get this red-meat, straight-to-the-point chat next week. More good things coming for you.