The Moving picture world (January 1926-February 1926)

16 MOVING PICTURE WORLD January 2, 1926 n g That Is S o m e t h i C o n s t Y u Scratching the Mud Horses WHAT is art ? When Gabriel blows his trumpet, the birds who hear it LAST will be those who are debating among themselves as to what art is and what it is not. "All art is autobiography." "Art is soul." "Art is life." "Art takes up where life leaves off." "Art is realism." AND SO ON. We will never set ourselves up as an authority on art. Our personal belief is that it can never be catalogued or pigeonholed or PILL-IFIED; It is just about as CONFINABLE as a February sea on the Atlantic. Nor do we believe that Will Hays wants his opinion to be the Last Word on Art. He gave expression, however, to a WORKING MOTTO during a luncheon last week at which he presented the Riesenfeld Gold Medal to Earl W. Hammons on behalf of Starevitch the Pole who made the Gold Medal winner, "The Voice of the Nightingale," distributed by Educational. Speaking of "The Voice of the Nightingale," Mr. Hays said, "It is a bit of sunshine." That's what art should be — SUNSHINE. We'll play that one across the board: "ART IS SUNSHINE." Frame it and hang it in the STUDIO, write it in the SKY; paste it in your HAT; do anything you like with it. It is a real PRODUCTION creed. In the old days some producers had the idea that the best iiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiuiiiuiiniiiiuiiiiiiiiiiiiiiii:iiiiti:iiiiiiiiiii;i!:iiiiiiiiiiiiii:iin Movlnff^ Pictiir'e WORLD EDITOR WILLIAM J. REILLY Published Weekly by CHALMERS PUBLISHING COMPANY, CIS Fifth ATenne, New York, N. Y. Telephone: Murray Hill ieiO-1-2-3. Member Andit Bnrenu of ClrcnlntlonH. John F. Chalmers, preyldent; James P. Chalmers, Sr., vice-president: Alfred J. Chalmers, vice-president; Eliza J. Chalmers, secretary and treasurer, and Ervln L. Hall, business manager. Branch Offices: Joseph Esler, 5434 Glenwood Avent>«, Chlcairo; W. E. Keefe, 6404 Sunset Blvd., Hollywood, Cal. Managing Editor — John A. Archer: Advertising Manager — Frank Saunders; Circulation Manager — Dennis J. Shea. Subscription price: United States and its possessions, Mexico and Cuba. $3.00 a year; Canada, $3.50; foreign countries (postpaid), $10.00 a year. Copyright, 1925, Chalmers Publishing Co. Copyright throughout Great Britain and Colonies, under the provisions of the Copyright Act of 1911. (AU rights reserved.) Other publications: Cine-Mundial. Published in Spanish and circulating in all Spanish speaking countries of the world. Technical Books. X'OLUME 78 <^des^c^nc;l,>5 NUMBER 1 MUD HORSE won. If the track wasn't muddy enough their professional RAIN MAKERS made it muddier. But the report today is : "Weather clear. Track fast." The mud horses are being SCRATCHED from the production field. Play "Art is sunshine" across the board. It's a GOOD tip. And we don't mean Pollyanna. Let *Er Qoi— "A to Z" HA. DAVITTS, of the Dixie Theatre, Winona, Mississippi, may not have 5,000 seats in his house, but he • has plenty of those gray cells in his brain that enable a man to appreciate what the 1926 trade paper means to the 1926 exhibitor. Proof? After talking of the CONSTRUCTIVE value of Moving Picture World's QUICK REFERENCE PICTURE CHART, Mr. Davitts says: "I read the Moving Picture World from A to Z. "I could not get along without it!" Studio Stuff!'*— IT'S mighty seldom that the STUDIO— that place of marvels of creation and of constructional executive clevernes.s — gets much attention. It's even less often that the equipment which backs up creative genius and enables executive skill to bring out the fine productions seen on the screen today, gets the attention it deserves. It's a CONSTRUCTIVE step that has been taken in YOUR EQUIPMENT department this week with the publication of a splendid, right-to-you chat by Louis B. Mayer. Mr. Mayer talks freely about the studio equipment that aids in the making of CONSTRUCTIVE PRODUCTION for Metro-Goldwyn-Mayer. What's even a bigger thing, Mr. Mayer freely admits the value of the equipment that he as frankly declares must be, and in his case is, the best. Exploitation? ZINAIDA JURJEWSKAJA. Russian star of BERLIN OPERA, recently disappeared. The Berlin police grew more puzzled over the mystery every day. Maybe Zinaida's disappearance was Universal's OPERATIC opening gun on the Berlin exploitation of "The Phantom of the Opera." Here's another one. Twenty-four MILES in from the COAST of the North Sea the skeleton of a prehistoric WHALE has been discovered six feet down in a Danish bog. Copenhagen geologists believe a great TIDAL WAVE swept the whale inshore several thousand years ago as the skeleton seems to be of a species long extinct. Then again it may be a whale of a stunt bv Warner Bros, as a prelude to "THE SEA BEAST."