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MovilsrG Picture
WORLD
Founded in l^OJ hi^ %J, T^. Chalmei^s
A New Moving Picture World Service — Presentations for Specific Pictures
ONCE again we enlarge the sphere of usefulness of the constructive trade paper through a new service, EXCLUSIVE with Moving Picture World.
For some time Moving Picture World has been the ONLY trade paper publishing a department devoted to the PRODUCTION of presentations for motion pictures.
This department, "The Theatre of Today," edited by Colby Hai-riman, has created general prologue ideas, diagramed them, devised routine to fit them, told how they may be built, suggested ways and means of achieving effects to fit STAGES of various size and POCKETBOOKS of various dimensions.
Mr. Harriman's department has been eminently useful to the MODERN school of exhibitors and presentation producers.
Beginning with this issue of Moving Picture World, the structure of Mr. Harriman's department is altered to make it more actively useful to many units of the industry.
From now on, in our department, "The Theatre of Today" you will find SPECIFIC presentations for SPECIFIC pictures. The INAUGURAL presentation under the NEW plan is one on F.B.O.'s story of the oil fields, "Flaming Waters."
The presentation for "Flaming Waters," as will be the case with all succeeding presentations, is PRACTICAL and EFFECTIVE. And ELASTIC, besides, so that it may be adapted to fit the requirements of any stage.
The presentation has unquestionably made box-office TRAFFIC heavier. It places the stamp of NEWNESS and AGGRESSIVENESS on the theatre which employs it soundly. It HOLDS the present patron and CREATES new patrons.
The exhibitor who has not gone in for the production of presentations, feeling that they are costly and that perhaps local shops and local craftsmanship could not SUPPORT him, will be surprised to find by consulting Mr. Harriman's department that STARTLING effects may be created at VERY low cost.
We will add that Mr. Harriman will be glad to advise any exhibitor THROUGH THE MAIL on the creation of costumes, stage or lighting effects, or any other problem found in your theatre FROM THE FOOTLIGHTS BACK.
To return to the new Moving Picture World service. The presentation on "Flaming Waters" will be followed by specific presentations on features, BIG and LITTLE.
Here is a real service brought right up to your DOOR. Permitting you, in a definite and progressive way, to campaign COMPLETELY for bigger business on a picture from the MINUTE you book it. Bridging a gap in the successful operation of the modern theatre. Once AGAIN Moving Picture World proves that the field of usefulness of the motion picture trade paper can, when the paper itself is cast in the proper mold, be constantly widened.
CONSTANTLY !