The Moving picture world (January 1926-February 1926)

January 16, 1926 MOVING PICTURE WORLD 251 DAIVTE'S IIVFERNO. (5,680 ft.) Star cast. This is something different and will get you good crowds as the hook has been widely read. However, I don't think it a special. Don't raise your admission on this. Tone, questionable. Sunday, no. Appeal, eightyfive per cent. All classes town of GOO. Admission 10-30. A. F. Schriever, Onida Theatre (225 seats), Onida, South Dakota. DEADWOOD COACH. Star, Tom Mix. For your western fans and plenty of it. Tone, okay. Sunday and special, no. Appeal, eighty per cent. Mixed class town of 1,400. Admission 10-30. Pace & Bouma, Rialto Theatre, (300 seats), Pocahontas, Iowa. DICK TURPIN. (5,224 ft.). Star, Tom Mix. A story dealing with the olden times in England. A good picture but of course Tom Mix pulls it through, but he is better in his good westerns. Sunday and special, no. Eighty per cent, audience appeal. Town and country class. Admission 15-25. O. G. Odell, Odelphia Theatre (400 seats), Hughesville, Pennsylvania. DICK TURPIN. (5,224 ft.). Star, Tom Mix. It might be a good picture but my audience seemed to smell it and thought it was a piece of chesee so they didn't come and I don't blame them. Tone, okay. Sunday, yes. Special, I Rhoul say not. Rotten appeal. Mixed class town of 2,800. Admission 10-20. Charles Martin, Family Theatre (300 seats), Mt. Morris, New York. EVERLASTING WHISPER. Star, Tom Mix. A very poor Tom Mix picture. Another one like this and he's done for. Give Mix something wjth lots of action. Jake Jones, Cozy Theatre, Shawnee, Oklahoma. FIGHTING HEART. Star, George O'Brien. Three days to fair business. Some favorable and some unfavorable comments. Draw general class, town 35,000. Admission 25-35. C. D. Buss, .Strand Theatre, (700 seats), Easton, Pennsylvania. GOLD HEELS. (6,020 feet). Star, Robert Agnew. An ordinary program picture; melodrama pure and simple; acting good, though there is not one punch in the race. Tone, okay. Sunday, yes. Special, no. Appeal, seventy-five percent. Mixed class town of 1.400. Admission, 10-30. Pace & Bouma, Rialto Theatre (300 seats), Pocahontas, Iowa. GRAIL. Star, Dustin Farnum. To those exhibitors who are hard pressed for a Sunday Show you can feel safe in booking this one. The moral tone is very strong throughout the story. Strong tone. Sunday, yes. Good appeal. Working class city of 200,000. Admission, 10-15-20. W. C. Budge, Comedy Theatre (275 seats), Jamaica, New York. LtCKY HORSESHOE. (5,000 ft.). Star, Tom Mix. Not the type of story for Mix. Will disappoint many fans. Keep Tom in westerns where he belongs. Tone, okay. Sunday, yes. Special, no. Fair appeal. All classes town of 3,000. Admission 25-35. T. L. Barnett, Finn's Theatre (600 seats), Jewett City, Connecticut. TIMBER WOLF. (4,800 ft.). Star, Buck Jones. Played this on a Saturday and the verdict was "much enjoyed" one of my patrons said, and a rather severe critic, "Well, there was something doing every minute and it kejpt you interested," so we'll accept that version and say it was a good melodrama. Weather good, attendance, good. A program picture of thrills, fights, and comedy, that's enough. Tourists and health seekers. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. MetrO'Qoldwyn ALONG CAME RUTH. (5,000 ft.). Star. Viola Dana. Very ordinary. Viola, you are slipping, patrons remarked. They did not like you in this one. The character man stole the picture away from the star. A. E. Andrews, Opera House, Emporium, Pennsylvania. GO WEST. (6,256 ft.). Star, Buster Keaton. The press book says it's Keaton's best, but It isn't. No doubt this picture will make money for the exhibitor if bought right. Sunday, yes. Special, no Appeals to kids and Hands Across the Continent "Dear Van: In the daily rush, we are apt to neglect old friends. "Not because we have forgotten them, but because our own problems temporarily set our daily actions, so that we concentrate on them until disposed of. "Your Xmas greeting jerked me back to last April 18. That was the opening date of my new theatre, and in the midst of creating order out of chaos and the last-minute rush, I found time to open some of my mail and telegrams of congratulations. "One of the first opened was from you, and I remember thinking that this great country of ours is not such 'a big place after all, when New York could say good luck to Port Orchard several thousand miles away, just at the very time we were getting ready to sell the first ticket in the new building. "In a small town, exhibitors are as a rule, alone in their business. There may be several grocers, garages, drug-stores, etc. But 'only one exhibitor. "When this exhibitor receives greetings from his trade journal he feels that he is not alone. That through his journal he is in touch with his brother exhibitors throughout the country. That his problems are being shared, studied out, overcome by helpful suggestions; he feels that ihe is a cog !n a great machine which covers the earth, operated by men who take their work seriously; work which largely consists of building up a public desire ;for the best in entertainment. "This makes one feel he is one of the "Gang," and as such he should realize his obligations to his brother exhibitors and never let an opportunity pass to give or receive a helpful suggestion. "So here's starting the New Year with the resolution to do my small bit towards the whole. "With my best personal regards. Van, and wishing you everything good starting right away and continuing for all time, sincerely yours — John McGill." men. R. A. Preuss, Arvada Theatre, Arvada, Colorado. LITTLE ROBINSON CRUSOE. (6,216 ft.). Star, Jackie Coogan. Little Jackie Coogan in "Little Robinson Crusoe." well, you can guess the rest, it's some picture. The little comedian is cast on a cannibal infested island and becomes their war god and is instrumental in saving a white settlement from the man eaters. Although a serio-comic tale to give the kid a chance to show his cuteness it is quite a pretentious production and has many spectacular scenes that will bring excitement in your house. This is one of Jackie's best pictures and old and young like it and so will you. Draw from tourist town of 3,000. Admission 10-30. George W. Walther, Dixie Theatre (500 scats), Kerrville, Texas. MIDSHIPMAN. (7,498 ft.). Star, Ramon Novarro. Four days to big business. Advertise this one strong. It wants It. General class city of 35,000. Admission 25-35. C. D. • Buss, Strand Theatre, Easton, Pennsylvania. TOWER OF LIES. (6,809 ft.) Star, Lon Chaney. A film classic with Chaney doing wonderful work, he doesn't act, he lives the part and Miss Shearer is right with him as regards artistry. That's the picture, the audience end of it. But the well known box office is liable to take an awful flop. It's not an "Unholy Three" by any guess, the former has color and variety, this simply treats of a girl who went to the city and her return to find her father demented, rather a single track theme. It's wonderfully directed and acted and I admired it, just the same. It did not hold up after the matinee and my best advertisement. Weather fair, matinee fine. Night poor. A picture that's hard to classify, hence my comparison above with the "Unholy Three." Played it at regular prices and it wasn't worth a nickel more, according to my patrons. Tourists and health seekers. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. UNHOLY THREE. (7,000 ft.). Star, Lon Chaney. Only a fair picture. Much disappointed in it. May go over big in a large city but not a small town picture. Jake Jones, Cozy Theatre, Shawnee, Oklahoma. WAY OF A GIRL. (6 reels). Star cast. Just fair, won't break any house record. Opera House, Shepherdstown, West Virginia. Paramount COAST OF FOLLY. (7,000 ft.). Star, Gloria Swanson. Very good picture, If you buy it right; they soaked me on all the Swanson's so I didn't make any money on this one. Tone and appeal, fair. Sunday, yes. Special, no. Farming and dairy class town of 1,750. Admission 10-30. E. W. Fischer, Rialto Theatre (500 seats), Oakdale, California. ) EAST OF SUEZ. (6,821 ft.). Star, Pola Negri. A lot better than some of her others (although that isn't much of a compliment). ' .Still I don't believe Pola will ever be the star • they claim She is. She doesn't draw here at ^ all. Tone, okay. Sunday, yes. Special, no. Fair appeal All classes town of 3,000. Admission 25-35. T. L. Barnett, Finn's Theatre (600 seats), Jewett City, Connecticut. ^riendlyThid GOLDEN BED. (8,584 feet). Star cast. This is an elaborate picture. Some objectionable parts in it, though. Pleased ninety per cent, of those who saw it. Tone and special, yes. All classes town of 1,000. Admission 10-30. G. H. Perry, Peoples' Theatre (250 seats), Cloverdale, California. GOLDEN PRINCESS. (8,564 feet). Star, Betty Bronson. This is a good western picture that will please all classes. I believe Paramount has made no mistake In starring Betty Bronson. She is very good. If they