The Moving picture world (January 1926-February 1926)

January 16, 1926 MOVING PICTURE WORLD 253 HELI/S HIGHROAD. (6,064 ft.). Star, Leatrice Joy. A theme that sure has been done over and over ag-aln. Not a bad offering-, it has some of the DeMille lavish touches and the picture tried hard, but just missed. However, I am not condemning the film, its value as a program picture, but when eloquent salesmen talk special, watch out. Weather, good. Attendance, good. A good program photoplay, well acted, but handicapped by the familiarity of the story, but In spots it has class. Tourists and health seekers. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. HOUSE OF YOUTH. (6,050 ft.). Star, Jacqueline Logan. A very good picture dealing with the pleasure made youth of today and its results. My people thought it was fine. Tone, good. Sunday and special, no. Appeal, ninety percent. Town and country class town of 1,800. Admission 15-25. O. G. Odell, Odelphi Theatre (400 seats), Hughesville, Pennsylvania. SEVEN DAYS. Star, Lillian Rich. Not in same league with "Charley's Aunt," but nevertheless a pretty good laughing picture. You can do business on this, you have plenty of talking points, but don't get loose with your language, as a program picture you will get by and please the folks at advanced prices; that's another story. Weather fair, attendance good. Tourists and health seekers. Dave Seymour, Pontiac Theatre Beautiful, Saranac Lake, New York. Universal HOME MAKER. Star, Alice Joyce. Here is another of Uncle Carl's White List pictures, that are go-getters. It will appeal nearly one hundred percent to any audience, and O Boy! it sure makes you feel good when they hunt you up and tell you how good it is. Tone, good. Sunday and special, yes. Appeal, one hundred percent. Small class town of 300. Admission 10-25. Roy E. Cline, Osage Theatre (200 seats), Osage, Oklahoma. HUNCHBACK OP NOTRE DAME. (11,000 ft.) Star, Lon Chaney. This picture is a little old but it certainly is a knockout for entertainment and the box ofiice. If you haven't run this don't pass it up. It will make you money. Tone, good. Sunday, yes. Appeal, ninety-five percent. All classes town of 600. Admission 10-30. A. F. Schrlever, Onida Theatre (225 seats), Onida, South Dakota. LET 'ER BUCK. Star, Hoot Gibson. Marion Nixon, G. Raymond Nye, Charles K. French in a story that would be just as good under the Educational trade mark with Harry Langdon taking Hoot Gibson's place. Title writer is a characteristic Universal product. Tone, fair. Sunday and special, no. Appeal, seventy-five percent. All classes town of 3,500. Admission 15-30. Henry W. Nauman, Moose Theatre (700 seats), Elizabethtown, Pennsylvania. I Every report you send on a | I picture you have played, is a real | I help to many exhibitors. | I No matter how big or how | I smsJl your theatre may he, re | I member it is one of the contact § I points between the production | I and the public — and your audi | I ence, a thousand or only ninety | I people, whichever it may have | I been, reacted for or against the | I entertainment value of the pic | I ture. I I Tell your fellow exhibitors | I about it. These dependable tips | I are the best help any exhibitor | I can give — or get. | I USE THE BLANK NOW! I Independents MAN IN BLUE. (5,629 ft.). Star, Herbert Rawlinson. A good program picture. Special, no. A. Entwisle, Dreamland Theatre, Edmonton, Alberta. OH, DOCTOR. (6,507 ft.). Star, Reginald Denny. This picture has been tooted very highly by its producers but if this is a comedy knockout I sure don't want any more of them. Didn't please here. Tone, good. Sunday, yes. Appeal, seventy-five percent. All classes town of 600. Admission 10-30. A. F. Schriever, Onida Theatre (225 seats), Onida, South Dakota. PHANTOM OP THE OPERA. (8,404 ft.). Star, Lon Chaney. While I just about broke even on this, as the picture did not draw for me, still it is a one hundred percent picture, and I am glad that I ran it. Tone and appeal, good. Sunday and special, yes. Small town class town of 300. Admission 10-25. Roy E. Cline, Osage Theatre (200 seats), Osage, Oklahoma. SPOOK RANCH. Star, Hoot Gibson. Hardly up to Hoot's standard. However, it will please where he is a favorite. It has good action and comedy but it drags terribly in spots. Tone and appeal, good. Sunday, yes. Special, no. Fair appeal. All classes town of 3,000. Admission 25-35. T. L. Barnett, Finn's Theatre (600 seats), Jewett City, Connecticut. WHERE WAS I? Star, Reginald Denny. If you have this coming step on the gas, because it is a humdinger. Cover the town like a circus and then get out of the way to keep from getting hurt in the scramble for seats, for Reginald Denny's day is here. Tone, good. Sunday and special, yes. Appeal, one hundred percent. Small town class town of 300. Admission 10-25. Roy E. Cline, Osage Theatre (200 seats), Osage, Oklahoma. COUD PURY. (Ayrvon). Star, Ora Carewe. Here is a western drama that is different from the rest. Many tense moments throughout the play. Plenty of action. The cast is a very good one and play their parts excellently. W. C. Budge, Comedy Theatre (275 seats), Jamaica, New York. CRACKER JACK. (O. C. Burr). Star, Johnny Hines. About the best Johnny has ever made. Funny isn't the word for it. It's great. I saw it twice and enjoyed it more the second time. Tone, okay. Sunday, yes. Special, no. Good appeal. All classes town of 3,000. Admission 25-35. T. L. Barnett, Finn's Theatre (600 seats), Jewett City, Connecticut, GALLOPING JINX. (State Rig^hf). .Star, Buddy Roosevelt. Another good one, with a different story. Keep it up. Buddy, and you will be a comer for us yet. Tone and appeal, good. Sunday and special, no. Small town class town of 300. Admission 10-25. Roy E. Cline, Osage Theatre (200 seats), Osage, Oklahoma. HIS OWN LAW. (State Right). Star, Lew Meehan. Another good western from the independent field; however, Wesley Barry walks off with the picture, for he sure is good. Tone and appeal. Sunday, yes. Small town class town of 300. Admission 10-25. Roy B. Cline, Osage Theatre, (200 seats), Osage, Oklahoma. MIDNIGHT EXPRESS. (Colnmbla). Star, Elaine Hammerstein. A good thriller. If your audience likes railroad stories give them this one and it will please them. T. L. Barnett, Finn's Theatre (600 seats), Jewett City, Connecticut. MINE \\ I I'll THE IRON DOOR. (Principal Pictures). Star, Pat O'Malley. A Harold Bell Wright story that will surely draw them in if you will let them know that it is coming, but what makes us hot under the collar is for an exchange to take our money and palm off a bum print on us, with about fifty feet gone off of eacfr reel. This is a good picture, what we have seen of it; wish that we could have seen it all. Tone and appeal, good. Sunday, yes. Small town class town of 300. Admission 10-25. Roy E. Cline, Osage Theatre (200 seats), Osage, Oklahoma. TAINTED MONEY. (Perfection). Star, William Fairbanks. Not as bad a show as it could have been. Some scenes are well done and the story is not a cut and dried lumber camp affair; Will pass with an audience that isn't too discriminating. Tone, fair. Sunday and special, no. Appeal, eighty percent. All classes town of 3,500. Admission 15-30. Henry W. Nauman, Moose Theatre (700 seats), Elizabethtown, Pennsylvania. gniiiiiinniHiiiiiiiiiiiiuiiiiiiiiiiiuiniiiituii«iniiiiiiiHHuntiniiunin<iiiiJiio limuiiiuinKinniraimimiiiiuiiiiiistiiitiiiim^ Fill In " Tewr Out Send Along Fello-w Exhibitors: Being an exhibitor myself, I appreciate what help comes from dependable picture tips, so I'm sending "Our Gang" the subjoined dope on the feature and surrounding program I've run. When Van sends me a report blank I'll send more tips. Here's the starter: A Straigjfit From the Shoulder Report Title Producer My report Star With it I ran (Short Subjects) and My tip on these is: My name Theatre | City State Class I draw | lllBniiBffliiiiinniiiiiiiiffliimmiiiiHiiiiiiiiiiiiiiiiin iiiiiiiiiiiiiiiiiiiiiiiiKiiiiiiiimiiiiiiiii miiMiiiiiiiiiiiiuwiNiiiuiiii«itiiiiiiwiiiiiiiuiiiit,l