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MOVING PICTURE WORLD
January 16, 1926
PRODUCERS, STARS AND DIRECTORS IDENTIFIED WITH "NATIONAL LAUGH MONTH" OFFERINGS. In this group we have, reading left to right, top rciv: Harry Langdon, Alice Day, Cliarley Case and Martha Sleeper. Middle row: Thelma Parr, Mack Sennctt, Hal Roach and Glenn Tryon. Bottom rozv: Madeline Hurlock, Ralph Graves, Clyde Cook and Katherine Grant. Pathe will release a number of short comedies produced by Sennctt and Roach with the above stars and featured players among their string of releases for "Conwd^ Month.," January, 1926.
EducationaPs Novel Color Film; Hope Hampton in Fashion Display
BY ARRANGEMENT with McCall Colour Fashion News, Educational Film Exchanges, Inc., will soon offer two single reel subjects showing in their natural colors advance spring and summer fashions approved by the greatest designers of Paris and displaye dby Hope Hampton. Prints of the first of these fashion news releases, titled "Parisian Modes in Colour," will be in all Educational Exchanges early in January. Release of the second subject — "Colourful Fashions from Paris" — will follow in a few weeks.
According to the announcement from Educational's Home Office, these pictures will display authentic styles contributed by such famous couturiers as Poiret, Lanvin, Drecoll, Patou and many others of equal prominence
and arranged for screen display with the cooperation of the great McCall staff of fashion experts so far in advance that exhibitors will be able to show them before these spring styles are advertised in the great stores.
These two short features have been done entirely in the all-color Kodachrome photographic process, which succeeds in showing off the colorful garments to quite as much advantage as if the actual styles were shown. They are directed by Henri Diamant Berger.
Exhibitors showing these short features will have secured for their patrons the "last word" in fashion news and a style "beat" of tremendous importance. Newspapers, fashion magazines and the great department stores cannot display these new styles as early as it will be possible for exhibitors to show them on the screen. Every theatre patron will be
intensely interested in viewing this showing of ultra-advance styles.
Through an arrangement with the great McCall Pattern publishing house there has been provided a definite tie-up, making it possible for the exhibitor to secure the cooperation of all local pattern agencies whereever the subjects are shown. Every Educational Exchange has a list of pattern dealers which will be accessible to all exhibitors booking the film.
It offers exhibitors an exceptional opportunity to link up their showing of the fashion reel with the customary style of opening festivities usually engaged in by all Readyto-Wear merchants at the beginning of the new style season and at a time when all the newspapers are full of fashion "ads" and news.
"Parisian Modes in Colour" will mark Miss Hampton's second appearance on the Educational Pictures' program this season, this famous star having appeared in "The Marionettes," which has created such favorable comment from exhibitors and critics in the few weeks since it was released.