The Moving picture world (January 1926-February 1926)

January 16, 1926 MOVING PICTURE WORLD 269 Two Good Animated Displays and a Capital Pram Dancers Kicked on a Swanson Display D. Roscoe Faunce put a kick in his lobby display on Stage Struck by means of a motor. The cut shows the shadow box used on this picture in the lobby of the Strand theatre, Birmingham. A hlctro-Goldwyn Release A USEFUL BATTLESHIP FLOAT ON THE MIDSHIPMAN This was planned by W. E. Drumbar, of the Plaze Theatre, Asheville, N. C, for the Armistice Day parade and later perambulation and it got even better than the heavy receipts this play has piled up all through the Southeast. A Paramount Release THE SWANSON KICKERS The front shows Gloria flipping the flapjacks while the steam from the griddle outlines an opening showing a small stage on which were coutouts of the star and three ballet dancers. The three dancers had jointed legs which were fastened by hairs to a geared down motor, causing them to do some fancy kicking. The stage was spotlighted from the back of the front plane. It brought everyone to a dead stop and most of them bought in either then or later. Rode the Prince Raymond Griffith got a ride by proxy when He's a Prince was offered at tut Broadway Theatre, Newburgh, N. Y. Charles Hammerslough dressed a float to suggest a throne and got a man who looked not unlike Griffith to ride about town. He was attended by a herald who blew a blast cn his trumpet to attract attention to the outfit. Because of the dual title the banner cleverly read: "He's a Prince, A Reguiai Fellow, now playing at the Broadway Theatre." A local comedy act helped to put the pic ture over. Mr. Hammerslough is building up a regular troupe of amateurs. Dress Models Were Fine Clothes Club Revamping an old idea, Arthur C. Janisch, of the First National staff in Portland, organized the store models into a Fine Clothes Club to promote the release of that title at the People's threatre. Ostensibly the objects of the club were to improve the appreciation of good dressing in Portland and to replace "models" and "mannequin" with the more dignified "Fashion delineator," which gave the newspapers paragraphers a chance to write something. They obtained the approval of the leaamg women's organizations and got a lot of newspaper space before the theatre advertising came along, and it made for an interest in the picture chat was cashed in at the box office. A Balloon For I'll Show You the Town, Paul Ellis of the Liberty Theatre, Youngstown, Ohio, made a balloon and basket of compoboard, with Denny and three girls from the six sheet looking over the edge of the basket. This was suspended from a rope running across the street. It would have been good just that way, but Mr. Ellis gave it motion by having a small boy on the roof pull it back and forth. That made it more than twice as good. The kid took his pay in tickets. A United Artisis Release GIVING ACTION TO A CHAPLIN GOLD RUSH CUTOUT D. Roscoe Faunce cut off Chaplin's right arm, hid the joint with an old shawl, streaked -with whitewash "snow" and hooked the arm to a motor which caused the comedian to doff his hat with a familiar gesture in the Strand, Birmingham. Almost a Train Many toy stores carry a very faithtnii reproduction of a battleship, and one of these was the lobby feature of The Midshipman at the Academy Theatre, Haverhill, Mass.. It helped the picture over, backed by some song tie-ups and a posting and card campaign.