The Moving picture world (January 1926-February 1926)

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302 Moving Picture World January 23, 1926 Don^t Ever Forget It THE ONLY COMMON DENOMINATOR of publisher's circulation claims is the Audit Bureau of Circulations The Audit Bureau of Circulations is now in its twelfth year of service to the advertising and publishing world. Over 90% of the publishing and advertising business concerned in national advertising is represented in its membership. More than 96% of the circulation of daily newspapers and magazines in the United States and Canada with a circulation of 10,000 or over is audited and verified by the Bureau. In the motion picture business the Audit Bureau of Circulations has done and is doing a service of priceless value to the motion picture advertisers by its Audits and Suspensions of the various motion picture trade papers. The Audit Bureau of Circulations has put its finger, as only it can, on enlightening circulation facts, and refused to deal with impressions. The Audit Bureau of Circulations is a national institution with the whole advertising world. It is here to stay. The only true reason a paper cannot meet its requirements is— READER WEAKNESS DonU Ever Forget It