The Moving picture world (January 1926-February 1926)

Record Details:

Title:
The Moving picture world
Date:
January 1926-February 1926
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
000471
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 30, 1926 Moving Picture World 409 Facts First — Then Advertising That is the slogan of the Joseph Richards Company, one of this country's most successful advertising agencies, and one that has been in business since 1847. Read it again. Isn't it one of the best four-word stories you've ever heard? As a slogan it's the property of the Richards Company and we're giving them full credit for it. But it's more than just a slogan. It's a business story that's a knockout! There's more sound, common sense in that brief, four-word advertising story than in all the wild whangdoodle, sucked-out-of-thethumb, blue-sky advertising yarns that's ever been printed or spoken. Every man who invests money in advertising will be dollars ahead the day he accepts this simple story — and buys with it. That's why MOVING PICTURE WORLD printed it. MOVING PICTURE WORLD is selling PROVEN FACTS. Chalmers Publishing Company Publishing Moving Picture World — Cine-Mundial — Published in the Interest of More Productive Advertising by the Spanish and English Books