The Moving picture world (January 1926-February 1926)

498 Moving Picture World January 30, 1926 Roxy Has New Address FOR THE BENEFIT of those who have not been able to trace S. L. Rothafel, the genial Roxy of radio and motion picture fame, to his lair, he has taken permanent quarters at Steinway Hall, 113 West 57th Street, room 605, where he not only holds his rehearsals for the concerts at WEAF, but presides over the destinies of the new Roxy Theatre for which ground has already been broken at 50th Street and Seventh Avenue. Cataclysmic, Cluttered Chaos! But Out of Chaos Came a World Three Guesses on This Picture and You'd . Say Cyclone, Earthquake or Bomb Outrage, But You'd Be Wrong — 'Twas Improvement! FIRST, if you remember Creation, there wasn't anything — there was a world! Ninety Gold Street was a world already, and Nicholas Power Company made it a busy, thriving world. So when International Projector Corporation decided to make this building its headquarters, chaos had to be brought about again in order that a new, bigger projector world could be brought about. provement in the entire plant of the com This is not a news reel of a recent cyclone or an earthquake, nor is it a portion of devastated France. It is simply a photograph of the Advertising Department, Power's Division International Projector Corporation when P. .'\. McGuire, Advertising Manager, walked into it on the morning of Monday, January 18. This is the open season for the ball, entertainment and dinmer of exhibitors and projectionists and "Mac" attends quite a few of these at this season of the year. He left a little early Saturday morning and got dowii a little late Monday morning and in the meantime the full force of the wrecking crew which has been located at 90 Gold Street since December struck his particular part of that locality. The scene was a distinct shock to him for a few minutes until it was explained that an office would be arranfed for him later in the day and his material moved into it This view represents the extreme effect of the alterations and remodeling which are going on the offices of the International Projector Corporation and the final results will show very great changes and a marked im pany. If there has been any slowing up of service or failure to give distributors, dealers and exhibitors the attention they are in the habit of getting, this photograph will clearly explain the difficulties under which the Simplex Division has been working for many weeks as well as the Power's. New Device Used IN order to cut the film and to cut in the titles on the late screen sensation, the "Gold Rush," a new and novel machine called the Moviola-Midget Film Reviewing Machine was used. It was extremely successful in its application and is now being used by a number of other screen stars for reviewing pictures. It was invented by Mr. I. Serrurier of Altadena, California. Schwartz to Add to Chain I -HE A. H. Schwartz office today announced that Dr. Schwartz purchased a large theatre site at 212th Street and Jamaica .\venue, Queens, where he will immediately erect a large modern theatre with a seating capacity of 2,500, together with stores. This theatre will form another link in the chain recently announced by the S.chwartz Circuit of which a half dozen are now under actual construction. From all indications, it seems that Mr. Schwartz is sucessfully carrying out his plan of establishing a circuit of theatres throughout Long Island, which he announced last summer as his building program for the coming year. This machine, electrically operated is driven by a Westinghouse 1.40 h.p. series wound universal motor, round frame, operating at approximately 4000 r.p.m. It is quickly and easily operated and is becoming increasingly popular. FOR SALE Theatre, 240 -seat capacity, and all equipment for nmning movins picture ibow. Located In thrlrlnc town of 1 300 , drawing population of 300 0. No opposition. An excellent opportunity for someone with c.'ish. I>etalls furnished on appUcatloo. Box 384, % Moving Picture World, N. Y. C. SPECIAL ROLL TICKETS Your own special Ticket, any colon, accuretfly numbered; erery roll gusranteed. Ooupoo Tlefcett for Prix* drawing!: 6.000 for S7.00. Prompt ■htpmeoCa Caih witti the order. Oft the aroples. Send diagram for Befterred at Coupon Tlcketi. »erlal or dated, t ickcts must conform to oWremit regulalloQ aiul bear eitablUbed of admission and tax paid. SPECIAL TICKET PRICES Five Thousand t3-S> Ten Thousand t.M Fifteen Thousand 7.00 Twenty-five Thousand 9.00 Fifty Thousand 12.50 One Hundred Thousand 18.00 National Ticlcet Co. Shamokin, Pa. TYPHOON nOOtlNC QYSTEM ■ TYPHOON FAN CO. 345W.39-ST. NEW YORK