The Moving picture world (January 1926-February 1926)

670 Moving Picture World February 13, 1926 Lasky Expands Hollywood Plant To Keep Pace With Production Bigger State Space to Take Care of Needs As Finer Equipment Will Provide Directors With Everything to Make Their Work ANNOUNCEMENT of a gigantic expansion program to provide facilities for the greatest production program in all motion picture history came today from Jesse L. Lasky, first vice-president of the Famous PlayersLasky Corporation, in charge of production. Plans were made public for immediat e construction of new huge stages at the Famous Players-Lasky studio in Hollywood, which embrace two square blocks, and for the reopening of the Realart Studio on Beverly Boulevard. Mr. Lasky returned to Hollywod after four months absence to personally supervise expansion and production activity on West Coast. He declared himself highly pleased with the results of the recent reorganization. In commenting on building program to provide space for new series of important pictures to be made on West Coast, Mr. Lasky said : "In 1922, stage four was built at the Lasky studio to provide additional 30,000 square feet which brought total up to 90,000 square feet. We felt that would be ample to take care of production for a period of 10 years. But a year ago we found it necessary to add another 10,000 square feet of stage space, which was done on our Argyle street lot, Projection 9/10 of It Thinks Sanschagrin Opening Theatre REAL picture theatres in this part of the state are not losing sight of the fact that projection is about ninetenths of the recipe spelling "success" to a picture theatre. L. M. Sanschagrin, opening the new theatre in Saranac Lake on February 1, is installing two new Powers machines and Mazda equipment, with Elmer Crowninshield of Albany doing the job. The Strand in Schenectady has installed recently a Peerless low intensity, while the Community Theatre in Catskill has installed a Powerlite with low intensity. Protect the print — it's YOUR livelihood. SPECIAL ROLL TICKETS Your own special Tleket, an; colon. Accurttely numbered; ertrr roll cutranleed Coupon Ticket! for Prli« drawiftgi: 6.000 for 17.00. prompt ibtpmetiC*. Cash with the order. Get the ' simples. Send dUfram for Be^errcd ^Seat Coupon llcketi. serial or dated. tickets must oonform to Oorernment reeulatlon and bear established ' price of admission and tax paid. SPECIAL TICKET PRICES Fhre Thousand $3.50 Ten Thousand 6.00 Fifteen Thousand 7.00 Twenty-five Thousand 9.00 Fifty Thousand 12.St One Hundred Thousand 18.00 National Ticket Co. Shamokin, Pa. bringing the total to 100,000 square feet. Now the first conference on my arrival in Hollywood has resulted in plans for immediate reopening of the Realart studio to provide us with still additional 41,000 square feet and construction of other stages on the Hollywood studio premises. We are beginning the most splendid era in the annals of motion pictures, one that we are assured will bring our ideals of the silent art to fruition. Of necessity there will be changes and additions in the line of progress, but these are of a nature that depend upon developments." Daily conferences of important nature will occupy Mr. Lasky's time with the studio executives during his stay in Los Angeles. Kansas City's Midland Will Stack Up With Any 4,000 Seater THE proposed $3,000,000 Midland Theatre, a house which will seat 4,000 persons, the presentation policy of which will be modeled after the Capitol Theatre, NewYork City, is "in the works." Midland Theatre Company have ten theatres in Kansas, strictly chain houses, but the Kansas City Theatre presents an entirely different proposition, it is said. That an alliance with "one of the large producing companies" is expected, officers of the company readily admit. The layout of the theatre will permit an orchestra of more than forty pieces. Some idea of the scale of the building planned is gained from the fact it will have a total frontage of 514 feet on the three streetsThirteenth, Baltimore and Main— mostly available for an impressive collection of shops. The theatre entrance will be on Main street, but exists will lead to all three streets. Herbert M. Woolf is president of the Midland company and M. B. Shanberg manager. "Nifty uniforms they got for those ushers" ? —caught at New York's Colony Theatre during "Freshman" run. Patrons pay for perfect prints— are they getting them— from YOU? JESSE L. LASKY Making Paramount Studios a model for the industry. f iiiiiiiniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiinniiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiu^ I Snappy Buying | I YOUR EQUIPMENT like* to re | i port the activities of men astute I i enough to tee the adTantagei of I i; new installations of the better equip S i ment and to mention the folks who g 1 give them real co-operation. B iiiiiiniiiiiiiiiiiiiiiuiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiii^ The Louis R. Greenfield Theatres, conducting: a chain of houses In California, with Interests In the Hawaiian Islands, has placed orders for new Simplex machines for most of Its theatres, and all will be equipped with the new Peerless lamps. Greenwood Theatre, Trenton, N. J., purchased a Hertner Transverter, Liberty Theatre, Bernardsvllle, N. J., Is Installing two Simplex projectors. The Tlvoll Theatre, a Gold & H'ennessey house, purchased two Peerless Mirror Reflecting Arc Lamps, four of which type were grabbed up by the Strand-Royal Theatres, Elizabeth, N. J. They all got these, with service of the kind that counts, from Howells Cine Bauipment Corp. The J. D. Wheelan Organ Co., at Dallas, Texas, have arranged to handle the new Llnk-C Sharpe Minor Organ, manufactured by the Link Organ Co. The new organ has an attachment for four music rolls, so that the Instrument can be played automatically. McAuley in New York JE. McAULEY, manufacturer of the Peer• less (Super, Reflector Arc Lamp, has been in New York during the past week. On this visit, Mr. McAuley took occasion to drop in on Joe Hornstein, of Howells Cine Equipment Corporation, and was compelled to express his gratification for the splendid success Joe has had in distributing tliis Super lamp throughout his territory.