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698
Moving Picture World
February 20, 1926
tor and win it, he shall receive transportation costs, if any, and in addition a sum not to exceed $10.
The entire instrument is a triumph of right principles. Both sides of the controversy deserve credit for the quick and comprehensive manner in w^hich they executed the new contract once they got down to brass tacks last Friday. 1926 Opens Well For Exhibitor
Exhibitors should feel especially proud of the
The Cat Comes Back
To the Movie Doorstep
111 ;o-^o
strong manner in which their interests were represented in the final deliberations. Will Hays and Gabriel Hess, representing the producers and distributors, co-operated to the fullest.
The contract as it stands is a lengthy document. Necessarily so, because it had to take care of the vast number of ramifications in picture rental and exhibition, covering all parts of the country and all classes of exhibitors.
There are some clauses in the contract which will not concern the first run exhibitor, and some which will not concern the second or subsequent run theatre. That is because the instrument had to be universal in scope and application, instead of local.
It is significant of relations between exhibitor and distributor that 1926 opened early with this battle won — a victory for the exhibitor; an indication of the right attitude on the part of the Hays organization — to promote the best interests of the industrv.
By Nyberg
Moving Picture World Staff Artist
BUT CHEER UP! The weight of public opinion is getting heavier, and it's the eighth down for kitty and one to go.
Hamilton Helping Meyer Celebrate Palace Birthday
Now is the time when all i;ood people of Hamilton, O., come to Fred S. Meyer and help him celebrate the anniversary of his Palace Theatre.
This year it is the sixth birthday which Hamilton is helping Fred Meyer commemorate. Now, a theatre birthday may go unheralded and unsung. Or it may be an event heartily celebrated, depending on the standing of the theatre in its community, and the good will which the showman behind it has fostered.
One look at the 84-page Anniversary Edition of the Palace Monthly Magazine will convince you that all of Hamilton knows the theatre, likes the theatre, is. proud of the theatre. There is hardly a merchant in town who is not represented in its advertising pages. Meyer is without question a real showman — a good will showman.
Without good will, a theatre is a block of real estate. With good will, it is a friendly institution.