The Moving picture world (May 1926-June 1926)

Page scan 0007 from The Moving picture world

Record Details:

Title:
The Moving picture world
Date:
May 1926-June 1926
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
0007
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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May 1, 1926 Moving Picture World 6 THE SAD STORY of THE EXHIBITOR WHO WAITED TOO LONG There was an exhibitor Who listened to fast and loose talk Who thought that one star made a milky way That a few good pictures made a big season That something else could compete With 15 years of constructive leadership So when Paramount announced The greatest program of pictures ever known Stars, stories, directors, casts — the cream of the world! 75 smashing attractions for 1926-7 The 15th Birthday Group This exhibitor thought he was "wise" He didn't sign The leading showmen of the country, by the thousands Got their names on contracts at record speed Everywhere it was in the air : "Nothing to it but Paramount this fall — get 'em quick!1' Then this "wise" exhibitor hesitated He got a little panicky He rushed to the Paramount salesman "Sorry," said the salesman, "but your opposition got 'em." And now this "wise" exhibitor Is kicking himself all over town He can't sleep nights He has nightmares in which his opposition's lights keep flashing: HAROLD LLOYD and "OLD IRONSIDES" and "SORROWS OF SATAN" And "BEAU GESTE" and "THE ROUGH RIDERS" and "GLORIFYING THE AMERICAN GIRL" And crowds pour into the opposition house The "wise" exhibitor keeps moaning, "I waited too long — too long." And it's all very, very sad.