The Moving picture world (May 1926-June 1926)

358 Moving Picture World May 22, 1926 THE ONLY TIME the finely equipped Loew's Cameo will have its lobby, and stage, and seats, as em them here will be when the Cleveland, Ohio, audiences are all gone to bed. pty as you see Cleveland Cameo Makes Ninth in Loew's Big Ohio Theatre Chain It's Equipped For Patronage, Too! EUCLID AVENUE, Cleveland, has a new motion picture theatre operated as a unit in the Loew Chain. The new playhouse has been built on the site and out of the shell, which for nearly a half century has been known as the Star Theatre. In its new dress it is called the Cameo, and in every respect measures up to the standards established here with the opening of the other Loew houses. The Cameo, is the ninth and newest motion picture theatre operated by Loew's Ohio Theatres, Inc. in Cleveland. While all of the other eight houses are modern in every detail, and offer the best facilities for the accommodation of their patrons, interest centers about the Cameo because of local sentiment for the house that originally stood in the same location. The Star Theatre, as it was called, was built over forty years ago on what was then "Upper Euclid Ave.," meaning that part of Euclid Avenue which is between the Public Square and East Ninth Street. The Star was the home of burlesque. It was operated by Messrs. Frank Drew and Charles Campbell. It has been a burlesque house from the time of its opening until the Loew people leased it, tore out everything but the four walls, and transformed it into one of the prettiest houses in the city. Transformation A Real Feat The transformation was effected by the W. S. Ferguson Company of Cleveland, construction engineers, at an approximate cost of $100,000. The re-building of the theatre was a feat of engineering. The original theatre had a floor with a very deep pitch. An entirely new floor had to be constructed, with a moderate pitch. The original proscenium arch was built according to old fashioned ideas, and .to build a new arch, new steel columns had to be inserted, and new girders something quite unusual in engineering. As the theatre now stands, the auditorium has a floor space of 7,000 square feet, allowing for about 820 seats. The balcony has 3,700 square feet with 430 seats, making a total of 1,250 seats available. The proscenium arch measures 30' x27'6". The stage has been reduced from its original size of 40 feet to 30 feet. The theatre is steam heated, has a modern two fan belt ventilation system, and has standard illumination, with emergency lights and telephones. The decorations of the Cameo carry out the name of the theatre. The centre of the velvet drape under the proscenium arch displays a beautiful cameo. In the lobby brilliantly illuminated by double bracket lighting fixtures and mirrors, artistic cameos are featured in each panel. The color scheme is tan and rose. The plaster walls are tinted a soft tan. The lights' all have silk shades SPECIAL ROLL and MACHINE TICKETS Your own special Ticket, any colors, accurately numbered ; every roll guaranteed. Coupon Tickets for Prize Drawings: S,M0 for J7.00. Prompt shipments. Cash with the order. Get the samples. Send diagram for Reserved Seat Coupon Tickets, serial or dated. ROLL AND MACHINE TICKET PRICES Five Thousand $3. SO Tea Thousand 6.00 Fifteen Thousand 7.00 Twenty-five Thousand 9.00 Fffty Thousand 12.S0 One Hundred Thousand 18.04 National Ticket Co. Shamokin, Pa and cast a mauve glow over the house. The heavy velvet stage curtain is a rich brown. The carpets are contrasting, being a pale green. The male ushers and the cashiers are all uniformed and lend dignity to the theatre. A two manual organ is installed in the Cameo Theatre. May McGraw and Arthur J. Pugsley are the singing organists. Both of them sing, their own illustrated songs a novelty which has proved a popular attraction. The projection is entirely new. In fact, it had to be built on extra, so it has both light and modern conveniences. Three Simplex machines with Peerless lamps were installed by the Exhibitors Supply Company of Geveland. The throw is about 120 feet. Brenkert dissolving stereopticans are also installed. Art Ayres and Joe Gray alternate as projectionists. Music Quality Assured A Wurlitzer organ costing $30,000 is a feature. It is similar to the one now installed in Loew's State Theatre. While the original Star Theatre was somewhat of a venture by being so far uptown, its successor, the Cameo, is listed as being located on lower Euclid Avenue in the very heart of the retail shopping district. Nothing remains to remind one of the old theatre. The present elevation of sand stone is of strictly Gothic design, has no resemblance to the old exterior. The retaining walls are virtually all that remain of the Star Theatre. The Cameo can, in every sense of the word be called new, for it fills every modern want in equipment, service, comfort. CLASSIFIED ADVERTISEMENTS Help and Situations Wanted Only 3c per word per insertion Minimum charge 60c Terms, Strictly Cash with Order Copy must reach us by Tuesday noun lo uuure publication In that weea'i lisue. SITUATIONS WANTED AT l-IBERTY : PROJECTIONIST. Twelve years' experience, desires permanent connection. Expert mechanic and electrician. Can rewind motors and do own repairing. Long hour runs preferred. Philadelphia license. Married. Reliable. V. Groetzingcr. 6357 No. Oakley St., Chicago, 111. OPERATOR AM) ELECTRICIAN wants position. Experienced. References. Theatre sold reason for unemployment. Bert Chesley, 910 Fifth Ave., North. Fort Dodge, Iowa. HELP WANTED WANTED — Experienced machine mechanic and projectionist. Good salary — permanent position. References required. P. O. Box 407, Memphis, Tenu.