The Moving picture world (May 1926-June 1926)

360 Moving Picture World May 22, 1926 This Came Direct From Marks Bros. Theatres And It's a Tip! EXHIBITORS are taking a live interest in YOUR EQUIPMENT— exactly what the department is here fori — and no better proof can be found than the following straight tip sent in from Marks Brothers Theatres, of Chicago, Illinois, by their Mr. H. S. Canfield. Read it. Remember it! "Here's a tip on foresight : when building a theatre, consider auto parking space, or your creditors will get you if. you don't watch out." The tip comes, free of charge, from Marks Bros. Theatres, Inc., of Chi cago, where probably traffic congestion is unequalled by any other community in the country. Investigation of weeks made by the Marks staff was convincing. Figures revealed monthly thousands lost to houses without adequate parking spaces. Now, each of the four Marks theatres under construction and the sites of other playhouses projected by them, is protected by the leasing of vacant property for parking. The Granada Theatre, which will be the first to open, is on Sheridan Road, a boulevard under regulations of a strict special park commission. Across from the Granada are three vacant acres. Even at their immense valuation, the lessors forsee a profit both to the theater and from the nominal parking fee. California— Equipment Both Pulling Strong Together WALTER G. PREDDEY, 187 Golden Gate Avenue, San Francisco, Cal., has returned from a trip to Vancouver, B. C, which he says was for both business and pleasure. He found much interest being taken by exhibitors in his reflector arcs and in the Motiograph projection machine, for which he is now distributor. Chester Braden, who will shortly open a new theatre at Mcnlo Park, Cal., is having this equipped throughout by Walter G. Preddey. The projection room equipment will include two Motiographs and Preddey reflector arcs. Otto Roeder is making some extensive changes in the projection room of the Bay View Theatre, San Francisco, Cal., and is installing two Motiographs. The new house of Sam Perlin, Oakland, Cal., is nearing completion and two Motiographs will be installed in the projection room. J. R. Bailey, for several years with the Robert E. Power Studios, has been placed in charge of the San Francisco office and has moved here from Los Angeles. One of his first large contracts will be the complete decoration of the new Harding Theatre of Samuel H. Levin at Hayes and Divisadero Streets. Niagara Theatre Corporation Opens Their Fine New Capitol THE NEW CAPITOL has been opened in Niagara Falls. This attractive 1,400seat house is located on Niagara Street, near Thirteenth and is owned by the Niagara Theatre Corporation of which Thomas De Santis is president and treasurer, and Peter Paonessa, vice-president and general manager. There are 1,000 seats on the lower floor and 400 in the balcony, including the logos. The" house is heated by the Trane vacuum system. The stage is 78 feet wide, 25 feet deep and 50 feet high. The switchboard controls a $20,000 electrical system. The Becker Theatre Supply Company of Buffalo, furnished the booth equipment which includes two Simplex projection machines, with Peerless Low-Intensity arc lamps; a Hertner Transverter, Superlite lenses, spotlights, rewinding machines, etc. A system of electric ventilators completely changes the air of the interior every ten minutes. The proscenium arch is of classical design, being highlighted in antique gold, rose and blue and blending with the lavish use of gold leaf. The general scheme of the auditorium is a modern adaptation of the Corinthian style. The policy is high class motion pictures and two acts. FOR SALE 800 AMERICAN SEATING CHAIRS All in Good Condition. For fu'l details phone or address A . WARD 2957 West 2»th Street, Coney Island, N. Y. Phone: Coney Island 2917 Typhoons Stop The Summer Slump Good entertainment features is only one-half of good showmanship. Furnishing' comfortable surroundings that make the entertainment enjoyable to the patron is the bigger half of theatre management. You know that during the hot weather the big attraction is COMFORT— Typhoon Breezes keep your theatre comfortable^— which means — that Typhoon Fans stop the summer slump. It costs you nothing to put the air on your payroll — to cool your theatre with refreshing Typhoon Breezes. It costs you nothing because the receipts you GAIN easily pay for your Typhoons. You really ought to have full details — so send for our new Booklet to find out what Typhoon Cooling means to you. NOW is the time to send for Booklet W-l Typhoon Fan Company 345 West 39th Street New York City Philadelphia Jacksonville New Orleans Dallas